The Fun of Facebook Measurement | Gilligan on Data by Tim Wilson - 0 views
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Axel Vogelsang on 18 Sep 11"If you are a marketer, Facebook is important - the number of active users of the site exceeds the population of the United States, and it's growth is going to do nothing but increase. Check out the Facebook statistics page for a slew of numbers that are all…big. Because of the growth of Facebook as a critical marketing channel, a hot topic around the office right now is "Facebook measurement." It's a tricky topic that reminds me of the early days of web analytics: there's some basic stuff that's easy to measure, and it's basically helpful, but there's a lot more that can't be measured or can't be measured well, and that's where the real value is."