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"So what is spreadable media good for? * To generate active commitment from the audience, * To empower them and make them an integral part of your product's success, * To benefit from online word-of-mouth * To reach niche, highly interconnected audiences, * but most of all, to communicate with audiences where they already are, and in a way that they value. ...an open photo policy is a cornerstone of any institution that sees itself as a visitor-centered platform for participatory engagement. Here are five reasons I think museums should have totally open photo policies:

Der «Digital Life Index» misst Online-Aktivitäten. 55 Prozent der Schweizer haben am Vortag Online-Instrumente genutzt. Social Media gewinnt Anteile, Zeitungen bleiben das wichtigste Medium für News.

The Pitt Rivers Museum's 'Tibet Album' site, which brings together 6,000 historic photographs from Tibet, was partially intended as a resource for Tibetans (how do you reach a diaspora population? the Web!) and certainly does function that way--we've had lots of feedback.

"ECHO (Education Through Cultural and Historical Organizations), a partnership of six widely dispersed cultural institutions, fosters that learning. Individual missions vary, but the ECHO partners all seek to enhance appreciation of regional heritage;"

The Art Mobs: "A million artworks on Facebook. We will get there. Join us for inspiration, exclusive content, tutorials, and even the chance to win real original art for your own collection." " We started today!"

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