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Storytelling: digital technology allows us to tell tales in innovative new ways. As the tools available to publishers grow more sophisticated, it's up to us to experiment and see what sticks. [...]Stories are memory aids, instruction manuals and moral compasses. When enlisted by charismatic leaders and turned into manifestos, dogmas and social policy, they've been the foundations for religions and political systems. When a storyteller has held an audience captive around a campfire, a cinema screen or on the page of a bestseller, they've reinforced local and universal norms about where we've been and where we're going. And when they've been shared in the corner shop, at the pub or over dinner they've helped us define who we are and how we fit in. Human experience is a series of never-ending, overlapping stories bumping into one another in expected and unexpected ways.[...]

Der Mann kann Katastrophen so gut wie Kunst: John Cusack, Star in Roland Emmerichs Weltuntergangs-Porno "2012", brilliert in Blockbustern genauso wie in Indie-Filmen. Im SPIEGEL-ONLINE-Interview spricht der Schauspieler über PR-Wahnsinn in Hollywood, ratlose Studiobosse und das Kino der Zukunft.