Group items tagged

"If you are a marketer, Facebook is important - the number of active users of the site exceeds the population of the United States, and it's growth is going to do nothing but increase. Check out the Facebook statistics page for a slew of numbers that are all…big. Because of the growth of Facebook as a critical marketing channel, a hot topic around the office right now is "Facebook measurement." It's a tricky topic that reminds me of the early days of web analytics: there's some basic stuff that's easy to measure, and it's basically helpful, but there's a lot more that can't be measured or can't be measured well, and that's where the real value is."

"I recently received a great question about blog rolls. The question was whether or not you should contact the people you put on your blog roll to let them know that you're linking to them. Then I started thinking about all the issues related to blog rolls, the etiquette behind them, the usefulness of them, and whether they're worth the trouble. I'm going to explain the basics of blog rolls, then I'm going to tell you my opinion of them (and you might be surprised)."

Foursquare basically lets you leave tips for friends and strangers in your favorite places, when someone else comes to that place, they can read the tips that you have left through Foursquare on their mobile phone. Foursquare is growing in popularity and many museums and galleries are listed on the application. A lot of these institutions are taking steps to engage with those who use Foursquare and  having spent a little more time using this application I want to share a couple of tips.

"Podcasts are serial recordings, posted regularly online. Robert Rozema describes a podcast as "a blog in audio form" (31). Basically, producing podcasts is the technology-based equivalent of oral storytelling. " gut strukturiertes Tutorial zum Pod Cast

Many social networking sites have come and gone, though it's easy to forget about most of them with monsters like Youtube and Facebook acting like they are the only kids in the classroom.  Social networking online began with a site called Six Degrees which basically invented the social-circle networking guidelines that are used by so many sites today.  It was named after the popular six degrees of separation theory (which I believe was invented by Kevin Bacon…).  More experimental than anything else, the company that made the site grew to a little over 100 employees and was eventually bought for quite a large sum of money.

WEB 2.0 Basiswissen