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Kamini Ramsaran

Microsoft Teams Bing With Yelp to Enhance Search Results - Search Engines - News & Reviews - eWeek.com - 0 views

www.eweek.com/...-Enhance-Search-Results-719006

mocrosoft teams bing search results engines news google reviews

shared by Kamini Ramsaran on 18 Jun 12 - No Cached
  • Microsoft has announced a deal with the community review site Yelp to add its reviews of restaurants, stores and other businesses to Bing search results.
  • Microsoft has partnered with Yelp to integrate its reviews into Bing search results.
  • Bing and other search engines have struggled to grow in comparison to the dominant Google
  • ...3 more annotations...
  • Google acquired Zagat in September 2011 for $151 million as a way to compete against Yelp in the ad-supported review business.
  • Google in May rolled out the Google Knowledge Graph, which helps a user refine their search results.
  • In the Bing redesign that added the Facebook integration, Microsoft also added a middle column to the results page called “Snapshot.”
  • Kamini Ramsaran on 18 Jun 12
     
    Microsoft announced that they have partnered with Yelp to enhance their search results.  Google being the number 1 search engine, others are always looking for new ways to compete and possibly take over the number 1 spot.  Yelp is a website that provides users with reviews on businesses such as restaurants, hotels, bars, etc., like most free search engines, Yelp makes their money based off of advertising on their page. Aside from the addition to Yelp, Bing also added a Facebook connection to their search results.  If someone looks up a certain company that has a Facebook page, that page and user reviews will also come up in their search.  Recently Google added a feature called "The Knowledge Graph".  This feature can help distinguish the difference amongst your search if the topic you are researching has various meanings.  Bing came up with doing a "Snapshot" of the pages you search for to help you see more information about what you are searching for.    
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