Why we care about location marketing - 0 views
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tailor marketing messages at the granular level, based on where your consumers are, in real time
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you could send a discount offer on a product or service by text message when a customer enters a pre-defined location
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. Advertising on mobile devices captured the largest share of digital advertising in 2022 at $34 billion. (Overall, spend on digital marketing was a staggering $77 billion.)
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Location-based marketing (or “proximity marketing”) delivers ads and offers to potential buyers based on their location. There are two ways to identify the locations of potential buyers:
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location-based marketing lets marketers to deliver highly targeted messages that reach consumers as they go about their daily activities.
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The article "Why we care about location marketing" discusses the pros and cons of location based marketing. Location based marketing delivers ads and offers to audiences based on their location by using 3 primary methods: geofencing, geotargeting, and geoconquesting. This in turn increases foot traffic, helps boost customer loyalty, and gives insight into what a customer wants; however there are certain concerns such as privacy concerns. All in all, in 2022 advertising via mobile devices captured the largest share of digital advertising at $34 billion.