Chili's Has Installed More Than 45,000 Tablets in Its Restaurants - The Atlantic - 0 views
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Have you ever felt that, for making these decisions, your server was sort of judging you?
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The Chili's version of the Ziosk menus is programmed to have images of dessert (a molten chocolate cake, say) pop up while customers are still eating their main courses. This has led, Chili's says, to a 20-percent increase in dessert sales. (Ziosk claims a 30-percent dessert-sale bump for its clients overall.)
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That's in part because the tablets set defaults for tip amounts. The machines automatically suggest a tip of 20 percent
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Chili's recently made a big change to its in-store ordering system. The chain partnered with Ziosk, the restaurant-targeted tablet-maker, to develop a series of tabletop devices that allow customers to order their meals
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The tablets let your order your meal—and pay for it—through a screen, as you would with online ordering.
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Chili's still requires people, of course, to do the actual delivery of the food customers order. There are still servers doing the serving at Chili's.
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Ziosk claims to have found a 20-percent increase in appetizer sales, as compared with standard, server-based ordering strategies.
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I love this article because it presents such a positive view of the unattended POS system in a restaurant setting. It poses human interaction as a nuisance which prevents customers from ordering more food. The way that it is explained is that the device will not judge someone for asking for too much or customizing their order too much, so customers feel more powerful in ordering exactly what they want. The article also provides several statistics showing how Chili's has increased their appetizer and dessert sales by using these tablets. The advertisements that are displayed on the machines lure customers into ordering more of these items.
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It's really a definite one. It implied so much about reality. This is very factual, but there's still in need of traditional human interaction. It is a great marketing strategy and they can upsell their product and show what they offer which most customers will give it a try out of curiosity. Looks can be deceiving but yet it is in human mentality to try.
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Chili's has installed 45,000 tablets across 823 Chili's restaurants. These tablets let you order your meal, drinks, refills, etc and lets you pay our bill at the end. Chili says the presence of the tablet increases the size of the average check.