Information systems in the Hotel industry refer to computer systems in a hotel that supply information about that hotel’s business operations.
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Top Information Systems Used in the Hotel Industry | SOEG Hospitality - 0 views
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Information systems play a crucial role in the hotel industry as they facilitate planning, management, overall operations of the hotels as well as policymaking.
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Information systems typically include all computerised systems which are used to gather data continuously both for use internally and externally.
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Using these information systems in the Hotel is good for the implementation of Hotel Marketing strategies for gaining a competitive advantage.
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Advantages Of Cloud Computing For Hotel Industry - Hotelogix - 0 views
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Not only the big hotel chains but today, even independent and small hotels have strong management tools within their reach. There are several benefits of using the cloud and they have helped several hotels across the world to strengthen up their business — from increasing operational efficiency to lowering the management costs.
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cloud-based services are now replacing the old and traditional systems at all levels. Infrastructure as a service (IaaS), Software as a service (SaaS), and platform as a service (PaaS) have all become the first choice of cloud computing services for many hospitality businesses. And they are all charged up with the amazing benefits of cloud computing.
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By making use of cloud computing, as a hotelier, you pay only for what you demand. It specifies that your upfront costs are kept low as you are only paying for the computing power and cloud storage which your hotel actually needs.
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it is the first and foremost thing which you should implement in your hotel business. Why? Because it will help you to bring the cost down by a significant percentage.
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Cloud computing in the hospitality industry also shortens the project time resulting in costs cutting and higher productivity
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In the hospitality industry, Cloud Computing is a mixture of PaaS, SaaS and IaaS. It operates on the model of Use, Builds, and Migrate.
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The two main purposes of an efficient and effective hotel PMS are: offer the hotel staff the best set of management tools assist you to ensure the top-notch guest experience
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An added advantage of cloud computing is that it frees your staff from their otherwise fixed terminals and lets them work independently and even more efficiently. Being on the cloud also means that hotel check-ins can be done from smartphones or tablets and not only through the hotel front desk. That’s not all, other benefits of moving to the cloud include increased in the speed at which the guests access the products and services, thus only creating seamless hotel experiences for them.
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Hotels can upgrade their hotel website with cloud-powered services such as web booking engine that can be integrated to the hotel PMS. Also, one of the major benefits is the real-time update — it makes the process much smoother and cheaper, and saves a lot of time. Now, hoteliers can focus more on the aspects that would better guest experience and increase the revenue of the property.
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when you put your hotel process and management on the cloud, it provides you with the flexibility to access it and work on it from any part of the world — all you need is a steady internet connection and a smart device (a laptop, or a computer, or mobile phone or tablet.)
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When it comes to the benefits of cloud computing in the hospitality industry, the list includes enhanced guest experiences, massive reduction in costs, faster services and their seamless access, software and service security, and more flexibility.
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Top 20 Best Hotel PMS Systems in 2023 - Financesonline.com - 0 views
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a cloud-based platform that combines usability and powerful features of hotel PMS, booking engine, guest management, and accounting solutions to deliver top-quality hotel management capabilities. By streamlining workflows, it maximizes productivity while minimizing costs.
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There are new post-pandemic preferences and demands that include holistic health and wellness offerings and digitalized guest experiences. These entail new investments, best practices, and, of course, new technology.
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Demands include new facilities such as hotel workspaces, digital conference facilities, and on-demand digital entertainment.
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managers are likely to need a single hub to manage operations. This is where property management system solutions are helpful.
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This is a list of the top PMS systems for hotels. Finances online choose Preno as the number PMS system for hotels. PMS helps companies a lot; from streamlining workflows, to maximizing productivity while at the same time minimizing costs and other powerful features for hotels (guest management, accoun ting solutions, booking engine, and more).
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Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views
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around 83% of marketers say they can run more successful campaigns when they use location data.
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more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
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consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
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If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based advertising to target mobile device users is a smart marketing strategy.
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geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
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Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
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Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
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Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
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Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
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Location-Based Marketing Benefits
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There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
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Location-Based Marketing Disadvantages
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Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
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Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
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What is Location-Based Marketing?
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This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
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Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
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Hospitality Technology: Trends Shaping the Industry | UCF Online - 1 views
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With the advancement of technology in the hospitality sector, much has been adopted to fit the new environment. And as technology aid, the interactive sense of technology across hospitality, some of the major trends that have begun to manifest are shaping the industry and the sector. Technology modified the advancement of utilities and different facilities to transition from electronic to digital in the 21st century. And thus, evoking the need for keyless entry. Hotels with integrated technology can allow guests to access their rooms through smartphones, kiosks, and sometimes plastic cards as keys. The initialization of voice command services such as Amazon's Alexa has been brought to offer a comforting experience as guests can interact and request reservations through Alexa. Robots have been used to adjust the scenes and operations of smart hotels. Thus, every facility within the environment becomes accessible in a digital way. This is also supported by advanced security and digital amenities, which offer numerous growth opportunities.
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shared by bingkunwu on 08 Nov 22
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Impact of AI and robotics in the tourism sector: a critical insight - 1 views
www.emerald.com/...html
technology Robots Artificial Intelligence Chatbots Machine Learning Human-Robot-Interaction hospitality
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Technology has amassed influence in different and dynamic sectors of the economy. Tourism has become the following field that Artificial Intelligence and robotics seem to merge their roles and optimize service and customer experience to evade any current challenges and change the sector. Through a systematic review of AI and robotics as emerging study designs in tourism, radical complementary dimensions to the future of tourism prompt a proactive strategy to make travel arraignments simpler, customized, automated and insightful. As AI allows continuous learning for machines, the introspective field will monetize such knowledge to learn about travellers' behaviours and interests to inclined personal experience. Tourism marketing needs a positive and improved change that will undoubtedly venture into a safe world from the infective Covid-19 pandemic and enhance expertise in applying Robotics and AI. The infrastructure of tourism as a sector with destinations, hotels, and travelling will be endowing the use of AI to prompt it to surpass human performance. Through AI, a wide range of information will be collected, stored and utilized to calibrate the center of satisfaction in the experience shared. Devices such as Virtual Reality, Facial recognition, Chatbots, Google maps, robots, and language translators are set to give the first experience in regulating destinations and facilities and optimizing services within the sector.
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shared by bingkunwu on 23 Nov 22
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Recapturing Sales and Catering Revenue: Technology's Vital Role - 0 views
www.oracle.com/...ra-sales-event-management.html
technology hotel software business solution green hospitality
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As the hospitality industry embraces the need to optimize performance with technology, it, therefore, assigns technology a significant role in its productivity. The article thus engages an appeal of how technology is monetized to aid the success of next-generation hotel sales and event management software. With the alteration of the market to fit and adopt the use of technology, it increases its chances of seizing opportunities to aid in the determination of space utilization, to better capitalize on the in-demand spaces that are available. The suitability of having to compare multiple venues, for cost and suitability aligns with the nature of overcoming the shortcomings of the market. Thus, the article is rudimental in highlighting such cases.
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Top 10 Hospitality Technology Trends for 2023 - 0 views
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Most of this activity relies directly or indirectly on technology, making IT more important to hotel operations and the guest experience than ever before.
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There’s a whole range of basic guest requests that can be automated with the right technology, which frees hotel staff up for other activities that enhance the guest experience
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Many guests are even beginning to include these kinds of technologies in their online hotel search criteria, so hospitality businesses that lack them may eventually find themselves at a disadvantage.
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These tools allow hotels to find out about guests’ wants, needs, desires, complaints and more—and jump into the conversation if it makes sense.
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And if you see an opportunity, you can get out in front and begin planning accordingly. After all, in hospitality, every advantage cou
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Something as complex as that needs a single hub from which to operate—and guest apps for personal mobile devices are the natural place to host all of these functions.
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The virtual reality market is expected to grow from $16.67 billion in 2022 to $227.34 billion by 2029.
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In 2023, sustainability is going to make its way further up the list of must-haves for hotel guests. In fact, it’s already happening. Kind Traveler’s 2022 Impact Tourism Report found that a resounding majority (96%) of survey respondents said it’s important the money they spend on travel makes a positive impact on the places they visit.
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This article discusses the top 10 communication trends in hotel technology. It shows that the role technology plays in hotel will only continue to grow because like mentioned a lot of activities directly or indirectly use technology. Some of these trends include things like service automation, guest apps, and location based services. These advances will allow hotel staff to be more focused on customer satisfaction and improving hotel operations.
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This article discusses some of the main trends that will advance the hospitality industry throughout the new year. It covers many of the topics we discussed in the lecture, such as virtual reality, the importance of innovation, and key modernization concepts. It also talks about subjects relating to sustainability and green topics that will drive how the hospitality industry plans to remain a carbon-managed entertainment option.
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The Next 100 Years: Innovators and Disruptors Shaping the Future of Hospitality | Corne... - 1 views
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Whereas innovators develop “new products, processes, or business models to create value for customers or employees, “disruptors,” according to Professor Kim, take it a step further by “significantly [changing] how the industry works.”
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Kim noted that while disruptors often “seem threatening,” most of them actually fail—it’s more important for incumbent companies to play to their strengths than to try and expand into every avenue.
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The article highlights major points of the next one hundred years for disruptors and innovators in the hospitality industry during a keynote webinar among female leaders at Cornell Nolan School of Business. According to one of the keynote speakers, Professor Kim, there is a difference between innovator and disruptor. Innovators create "new products, processes, or business models to create value for customers or employees," while disruptors "significantly change how the industry works". We are all aware of the major disruptor to the hotel industry which is Airbnb; however, according to the article, there are other disruptors such as CitizenM, a modular hotel company and Sonder, a short-term rental company. However, these disruptors should not be seen as competition because most start-ups actually fail. Hotels should rather make space for the disruptors and focus on enhancing on their companies' strengths. It is recommended that hotels formalize specialized teams that can create new products to build on the hotel's strengths. Personally, I believe that it is possible for smaller hotels to work in partnership with local Airbnbs. To do this, they can offer a specialized program with reputable Airbnb owners to offer their place as a recommendation with the same hotel perks if the hotel is fully booked. In this way, the hotel can take a percentage of profits rather than losing all profits to another hotel. Nonetheless, the implementation of cell phones is a driving force for innovation and disruption in the hospitality industry creating more convenience for guests. Furthermore, the COVID-19 pandemic is still driving innovation such as contactless technology, work from home arrangements, Virtual reality and Metaverse. In conclusion, the panelists commented that future disruptions are unpredictable, and companies must look at both smaller and larger companies for changes.
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shared by bbalthaser on 10 Jan 23
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Full article: Decent work and tourism workers in the age of intelligent automation and ... - 1 views
www.tandfonline.com/...09669582.2021.1928680
workforce technology tourism techno-solutionism surveillance disruption
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two UN SDG8 recommendations for policy and action: ‘[a]dopt a human-centred approach to embracing new technologies’ and ‘[s]hape the impacts of digitalisation with public policies’ (UN, 2019United Nations (UN). (2019, July 10).
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Two aspects of surveillance capitalism hold explanatory power for understanding the potential direction of the worker condition and are drawn upon throughout this paper: first, worker freedom is replaced with digital monitoring, behavioural manipulation and other forms of worker performance management through instrumentarian power; and second, production mechanisms shift to create certainty of outcome through reducing (or replacing) worker autonomy (Zuboff, 2019Zuboff, S. (2019).
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The economic rationality for technology adoption (Morozov, 2013Morozov, E. (2013). To save everything, click here: Technology, solutionism, and the urge to fix problems that don’t exist. Allen Lane. [Google Scholar]) is built around cost minimisation and organisational effectiveness. Technology is often discursively framed as a tool for achieving sustainability (Gretzel et al., 2015Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015).
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A disruptive product offers a ‘distinct set of benefits, typically focused around being cheaper, more convenient, or simpler’, and has a power to transform a market ‘sometimes to the point of upending previously dominant companies’ (Guttentag, 2015Guttentag, D. (2015).
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Worldwide, accommodation and food service roles are estimated to be at greatest risk of being automated out (78% risk) by 2030 largely due to the high number of automatable interactions and predictable physical work (McKinsey, 2017McKinsey. (2017).
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it can become difficult for human workers to compete with intelligent automation. These systems have the potential to reduce the need for lower-skilled tourism roles involving routine and interactive tasks as well as significantly decreasing the tasks required from human workers (Ivanov, 2020Ivanov, S. (2020).
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The move towards quantifying human actions into analysable data to drive well-intentioned (from a business mindset) interventions, is a form of techno-solutionism (Morozov, 2013Morozov, E. (2013).
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detail how advances in sensing and recording technology have led to expansions in surveillance. These technological developments extract worker data that is often visible to managers but not always workers, and this power asymmetry means the data can be mined for pro-managerial, pro-business insights that can work against employee interests. Data can be collected on individual worker speed and accuracy, with adherence to process serving as proxy for ability (Beer, 2018Beer, D. (2018)
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This lengthy article provides a grim outlook for the lowly skilled/paid worker in the workforce when technology has been applied to improve outcomes in management. The article insinuates that companies/employers benefit likely at the expense of employees who are affected by technological innovation. Three key points are emphasized in that surveillance capitalism, disruption innovation and techno-solutionism are behind the pushout of low-skilled workers. And companies are not providing a solution to improving a sustainable economy and sustainable workforce which are goals of the United Nations. However, the United Nation's goals are not keeping up with societal trends. Surveillance Capitalism can be construed as digital monitoring in the workplace. Used as a way to control and manipulate performance outcomes which may shift to automation if employees don't perform. Further disruption innovation is defined as a "disruptive product that has particular benefits that focus on the cheap and easy that have the power to overturn markets". This is seen with automating basic tasks in food service such as ordering. Finally, the use of technology as an excuse to "rationalize" cost-cutting/management changes is what is considered Techno-solutionism. This article highlights various technologies already in use in the industry, most with much success and a few that did not pan out. Trial and error, but at the cost of retaining employees.
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Tourism is paying a heavy price to accommodate a growing trend making "people" expendable. The competition isn't comparable and unless we change our processes and thinking in how we use technology more jobs will be gone. We can't be an all-knowing, 24/7 never tires robot. The industry is undermining the value of a person. Ridding themselves of them has larger implications for society and our future. Eventually, it could be us too. What value do we offer? And how do we enhance humans over technology?
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Local Economies Definition: Everything You Need to Know - 0 views
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A circular economy prevails, which benefits the community, the residents, and the environment.
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7 Applications of Augmented Reality in Hospitality Industry | Analytics Steps - 1 views
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Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking
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extended information provided to them for further detailing enabling them in better choices and decision making by having a 360 degrees virtual tour before being physically present.
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make the maps more reliable and informative but will make the visits more convenient and informative for the customers.
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this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal.
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This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only.
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This will help in generating a personalized experience for the guest as well as make the process of allotment convenient for the staff.
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The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
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can call for room service or whatever they need in a rather uncomplicated and hassle-free way in the language of their choice.
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The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
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Augmented Reality or AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way with the help of computerized tools.
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digital tools like - animations, graphics, sounds, etc. to be able to create an amalgamation of the real and the virtual worlds to be able to get a detailed view of what is present or the necessary information related to it which is put on.
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can be accessed via smartphones and internet-based devices. This can be done via scanning a barcode printed on real-life items to get an artificial view of them or by applications specially crafted for specific purposes.
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Also augmented reality-based interfaces are capable of providing a lot of information to the guests or to the staff that they might need, this makes the process as easy as pointing the camera to a real thing which might then connect to the related server to fetch the required information.
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Augmented reality can be used by hotels to enhance the physical surroundings by making them more interactive.
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The stay rooms can have a 3-dimensional display feature on the portal so that the visitors can have a look at them in a realistic way while they are booking a room or seeking to grab a service.
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Hotels and resorts around the tourist hub can have this feature where the visitors can point their smartphones to a map to get a view of the other places of interest and their timings with other details nearby
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The hotels can enable augmented reality-based games in their premises to keep the visitors engaged and entertained throughout.
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Hotels can engage in games like treasure hunts by taking them to a virtual platform, improvising the features as per their discretion which can be played on their premises.
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Beacon Technology works by the Bluetooth-based interface somehow connected to the concept of augmented reality which allows the people operating to send related information when the users are in specific locations.
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This technology is predominantly being used in the hospitality industry to make the people exploring the premises have various wireless connectivity opportunities using their smartphones only.
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guest recognition can become the catalyst in providing relatively better and convenient services to them.
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Augmented reality-based applications can help in getting details about the guest and their preferences and choices. IoT based cameras can be used in connectivity with the AR setup working by providing the details about the guest and their previous stays, the services they took, room preferences, food preferences, etc.
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The users can get related information about the machines and areas under maintenance and also about the estimated time taken in resuming the facility so that they can feel transparent enough with the inconvenience.
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In such a case augmented reality can come to the rescue, for instance, the guests can point their smartphones at the various texts and guides or even the hotel menu, for instance, to get the related information with the option to choose from multiple languages.
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Examples of AR in Hospitality Starwood Hotels uses beacon technology to send the virtual keys to the guests which helps them in unlocking the room using their phones. Holiday Inn has this feature where the guests can point their smartphones to see the realistically virtual depictions of famous celebrities in the hotel. Premier Inn has rooms with maps installed in them enabling guests to point their smartphones at them to have information about the nearest points of attraction. The Mansion uses AR-based brochures to display its accommodation facilities to its guests.
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AR can be put to use combined with other technological dimensions like IoT, big data, and virtual reality to maximize usage. Also, this is not just a tool to provide a better customer experience, this can be used by the management to maintain the guests and give out accurate instructions and details on the AR-based portal.
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Hospitality is basically an umbrella term for multiple guests and host-based services like hotels, motels, resorts, restaurants, theme parks
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Augmented reality is flooding the hospitality industry with its many features. As stated in the article, "AR is an interactive experience or enhanced version of the real world to be presented in a more understandable way". Anyone is the hospitality industry knows and are aware of the convenience and satisfaction AR/AI/VI brings to both the guests and businesses. A great example mentioned is the article is how AR can aid travelers from out of the country where there is a language barrier. This provides an untroubled trip, and not to mention a safer trip for someone in a new country. A feature we are seeing a lot now-a-days and many hotels using is 3D models of their rooms and amenities. This allows the guest to tour and experience the hotel without even stepping foot in the hotel yet. AR/AI/VR provides a realistic experience as well as aids in collecting data for businesses and creating better and even personalized experiences.
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This article delves into numerous different uses augmented reality (AR) could have in hotel properties. AR is an interactive experience and/or enhanced version of the real world. AR has the abiliy to mobile with internet connection and cell phones. This article suggests interactive hotel rooms, maps, or even guest recognition. They even mentioned how Holiday Inn will allow for cameras on phones to show celebrities in the hotel or even Starwood Hotels utilizing beacon technology to send keys to guests smartphones.
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Social Media Marketing for Hotels: Expert Tips to Boost Your Visibility | Cvent Blog - 0 views
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advises hotels to consider social media as a channel for direct communication with potential new customers
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they should be regularly posting new photos and encouraging customer reviews by sharing their unique link
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Any offers, news, and updates should also be added to the posts section to inform potential new customers
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we have noticed a quick improvement not only on Google 3-Pack ranking but organic searches and direct inquiries are improved
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one strategy that has worked very well for us has been re-posting traveller (reStayer) and influencer photos
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Doing this has also helped build up our brand because those who visit our page see us as a hotel with real people visiting and following us, rather than only professionally-produced photos
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We choose our influencer and ambassador partners carefully to ensure that the content they produce, their values and key messages resonate with our audience and brand
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By engaging with local influencers and those who have taken photographs of our hotel, we have reached new audiences that we otherwise wouldn't be able to, since the creator will often engage back with our content
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Figure out how you can make it better, fill a much-needed gap, or start a marketing channel none of the others are currently using.
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The Top 8 Event Technology Trends to Watch in 2020 - Accelevents - 1 views
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The COVID-19 pandemic has forced many planners to transition their live event into a virtual or hybrid event
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Through the use of event platforms and social media, you can deliver content to people who may have been unable to attend in-person while increasing brand awareness and messaging.
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Whether you use translation software or a remote translation app, you will improve accessibility and allow all attendees to feel connected to and engaged with what you are presenting.
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Artificial intelligence can analyze data collected from event attendees and turn it into personalized recommendations.
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provides a clearer picture of attendee behavior allowing for adjustments to be made mid-event that will streamline and improve the overall experience.
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sponsor can understand their target demographic and the more value they will gain from their participation.
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Gamification is one way to facilitate audience engagement and encourage active participation and networking.
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integrates with social media, CRM, and email marketing platforms to make event promotion and marketing a breeze.
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Event technology is forever changing and adapting to current environments. With COVID-19, event technology will be more prevalent than ever. Augmented Reality and Virtual Reality can make the attendee feel like they are in the middle of the event while actually being far away. Facial recognition software allows for streamlining check-in, but also allows for entry to be contactless. As most events have become virtual, livestreaming is very important to bring the event into the living room of those that cannot physically attend. Event apps are becoming more and more popular in that they bring all of the event information right onto an attendee's smartphone and allows them to customize their experience. Attendees can participate from far and wide, so having the information be translated into their language increases their accessibility and inclusion. Artificial intelligence collects user data and turns it into personalized recommendations for their event experience. Games brought into an event increases audience engagement and allows for team building and friendly competition. Event planners have project management software available to them to help streamline their planning and saves them time and money by not having to manually do certain tasks.
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How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views
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How This Wearable Tech Device Provides Custom Marketing at Large Events
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I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
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On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
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Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
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“The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
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Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
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In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
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6 Massive Technology Shifts Happening In The Events Industry | McVeigh Global Meetings ... - 1 views
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New, cutting edge technologies are completely revolutionizing the individual experience of event attendees.
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If event planners want to stay at the forefront of the industry, the need to both understand the changes and be prepared to implement them, as engaging attendees are becoming more and more important when looking to measure the ROI of an event.
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As technology advances, major shifts are happening within the event industry. Gone are the days of paper and pen registration as RFID chips or tags are issued to attendees for sign in. Event specific apps are loaded right onto the attendees phone enabling them to communicate and be notified of event-related information. Augmented and virtual reality allow attendees to see a product or experience in a whole new way, taking engagement to a whole new level from the pop-up banner stand that used to line trade show booths. All of this technology also allows event organizers to have more access to analytics due to the amount of data that is able to be gathered. As technology grows, so will the engagement of attendees through these new systems.
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How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views
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How Facial Recognition Is Shaping the Future of Conferences – Skift
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MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
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improve event security, streamline the check-in process, and measure the attendee experience.
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speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
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Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
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You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
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Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
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I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
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Virtual event platform market to see skyrocketing rise as global companies move operati... - 1 views
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The recent turn of events in the global economy have created a need a for a rapid adaption to the situation.
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Virtual Event Platform Market have been ideal in transitioning to remote working, ensuring business continuity.
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corporate enterprises will all migrate to virtual event platforms to tackle the going COVID-19 pandemic.
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collection of registration data helps virtual event organizers to gain actionable insights for decision making operations.
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network-based platforms enable attendees to connect and schedule appointments with sponsors, performers and exhibitors.
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Virtual fair, conference, and trade show platform providers are entering into strategic partnerships and collaborations with innovative technology providers in order to procure and integrate technologies like artificial intelligence (AI) and Deep Learning into their solutions.
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deploying cloud-integrated virtual events management and hosting solutions for emerging end-users operating in banking, financial services, and insurance
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virtual conferencing solutions for medical institutions and societies in order to virtually accommodate high profile meetings with heavy public throughput.
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operating in healthcare and research and academia industries as professionals rushed to gain insights on the clinical studies performed to tackle rising COVID-19 infections.
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are gaining technical support by forming partnerships and collaborations with leading networking and connectivity technologies providers.
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The article talks about the switch companies are making from in-person to virtual event platforms. With the current pandemic and the increase of remote working, virtual events are gaining in popularity. They are convenient and allow attendees to network and connect with sponsors, performers, and exhibitors digitally. Virtual event platform companies are using the cloud to integrate customizable solutions for clients. They are also engaging in collaborations and strategic partnerships with innovative companies to incorporate new technology solutions such as AI and Deep Learning into their platforms. This technology also enhances data collection from your attendees that businesses and organizations will use to identify consumer sentiment and deliver customized and improved solutions on future events. Vendors will use this data to develop new strategies for technology enhancements and modifications to their virtual content to adapt to businesses' changing needs. This technology isn't just being used in the hospitality industry. End-users in many different sectors such as banking, financial services, healthcare, and academia, are using this technology to stay connected for high profile meetings and share information to provide better research on COVID-19. These businesses are partnering with networking and connectivity providers to gain technical support and collaboration. This will be a trend that will significantly impact events in the hospitality field as it provides convenience for attendees and cost savings for the companies as they do not need to spend on venues, F&B, and hotel accommodations.
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Event Technology Companies Join Forces to Create EventTechHub | TSNN Trade Show News - 2 views
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Four event technology companies have teamed up to create EventTechHub, a collaborative initiative featuring fully integrated digital solutions designed to make event planning more efficient, increase attendee engagement and grow event revenue opportunities.
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“Event and meeting planners constantly point out to us how hard it is to find vendors (and) even after they have selected the ones they like, it is hard to manage them,”
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They need multiple accounts, export and import files, pay them separately and hope they are compatible with each other. EventTechHub addresses this need and allows event planners to source and manage vendors easily. This makes things easy for everyone involved in the process.”
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There is an overabundance of apps on the market, each with a distinct functionality (and) the need to implement multiple apps can become cumbersome, confusing and cost-prohibitive for most planners,” Wynant said.
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He continued, “Our innovative technology not only has the ‘cool factor’ of turning smartphones into microphones but the event planners who used Tap To Speak report a 400 percent boost in audience engagement during their live events. We seamlessly integrate into the Eventinterface event program and itinerary feature – turning the audience mobile devices into feedback machines. This way, Eventinterface and Tap To Speak provide real-time audio and text communication, polls and surveys to the planners, speakers and attendees of the conference or event. The combination of our respective areas of expertise in combination with modern event technology gives even more power to event planners to make their events even better.”
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“Combining the expertise of four event-industry leaders is a truly exciting prospect,” Arzoni said. “We’re ready to play our role in ensuring ETH is invaluable for anyone in the event and meeting planning industry.” Combined, EventTechHub’s founding companies have served more than 1,500 events of 25-30,000 participants in 40 countries for companies including Google, Applebee’s and Johns Hopkins University, which have worked with one or multiple EventTechHub solutions.