Using Proximity-based Technology At Events - Eventeem - 0 views
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Proximity-based technologies provide brands unique opportunities both to interact with customers and deliver content straight to their devices.
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Proximity-based technology is the perfect way to add interactivity to a campaign, through both content delivery, as well as other, more campaign-specific methods.
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This can range from a notification of deal offers, a tactic used by US supermarket giant Target in over 50 stores nationwide, to a small piece of content.