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Location, Location, Location: Geomarketing Strategies in the Hospitality Industry | hos... - 1 views

www.hospitalityupgrade.com/...magazine_Detail.asp technology Hospitality geomarketing proximity location marketing
shared by fischerc014 on 10 Apr 22 - No Cached
  • The key to effective advertising resides in communicating the right message to the right person at the right place at the right time.
  • the key resides in connecting to consumers and engaging them with information, promotions, advertising or connectivity which will positively affect their experiences
  • The meteoric growth of Web/e-mail-based discounting services like Groupon and Living Social shows that a large number of consumers are looking for targeted discount offers.
  • ...2 more annotations...
  • Imagine the ability to know a guest has arrived in your city at the exact moment he arrives at your property and knowing exactly where he is at any given time to provide him with information and offers to enhance the consumer experience and revenue opportunities.
  • a phone user moving at walking speed past a restaurant which has been geofenced might be offered a two-for-one dinner opportunity with a coupon displayed on the user’s phone.
  • fischerc014 on 10 Apr 22
     
    Location, timing, relevance of the ad is the most important using location-based marketing. All phone these have a GPS implemented on their phone and can provide a location. Companies can make immediate offers to individuals if they are in proximity of the businesses. In hospitality, restaurants can give discounted offers to people walking near the restaurants.
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Cleaning Up Electronic Waste (E-Waste) | US EPA - 0 views

www.epa.gov/...aning-electronic-waste-e-waste E-waste EPA Cleaning Electronics Third World
shared by krikooo94 on 20 Feb 22 - No Cached
  • EPA works bilaterally with governments and environmental officials around the world on e-waste management.  U.S. EPA and Taiwan Environmental Protection Administration (Taiwan EPA) coordinate the International E-Waste Management Network (IEMN), which has brought together environmental officials from Asia, Latin America, the Caribbean, Africa, and North America to exchange best practices on e-waste management since 2011. 
  • EPA also collaborates with the Solving the E-waste Problem Initiative (Step)Exit Exit EPA website  to jointly address the e-waste problem in developing countries. Step, formerly known as UNU-Step, was previously an initiative under the United Nations University (UNU)
  • “E-waste”, “electronic waste”, “e-scrap” and “end-of-life electronics” are terms often used to describe used electronics that are nearing the end of their useful life, and are discarded, donated or given to a recycler.
  • ...4 more annotations...
  • An undetermined amount of used electronics is shipped from the United States and other developed countries to developing countries that lack the capacity to reject imports or to handle these materials appropriately. Without proper standards and enforcement, improper practices may result in public health and environmental concerns, even in countries where processing facilities exist.
  • For example, there are problems with open-air burning and acid baths being used to recover valuable materials from electronic components, which expose workers to harmful substances. There are also problems with toxic materials leaching into the environment. These practices can expose workers to high levels of contaminants such as lead, mercury, cadmium and arsenic, which can lead to irreversible health effects, including cancers, miscarriages, neurological damage and diminished IQs.
  • To this end, EPA funded UNU-StEP to lead a study on US exports of used electronics in an attempt to better define the US contribution to the overall e-waste problem.  StEP collaborated with the Massachusetts Institute of Technology (MIT) and the National Center for Electronics Recycling (NCER)
  • In July 2011, the Task Force released the National Strategy for Electronics Stewardship report, which details the federal government’s plan to enhance the management of electronics by: 1) incentivizing greener design of electronics; 2) leading by example; 3) increasing domestic recycling; and 4) reducing harmful exports of e-waste and building capacity in developing countries.  
  • avanzado on 20 Feb 22
     
    This article is explaining electronic waste and its danger to developing countries when the materials are not properly disposed of. Many countries have joined forces to create the International E-Waste Management Network (IEMN).
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What is a Global Distribution System (GDS)? 2022 Guide for Hotels - 3 views

hoteltechreport.com/gds GDS Hospitality Hotel Industry
shared by naxiang2001 on 17 Sep 20 - No Cached
  • What is a Global Distribution System (GDS)? 2020 Guide for Hotels
  • The History of the GDS
  • a GDS functions as a middleman between a travel agent and a hotel’s (or airline’s) central reservation system. Travel agents can see real-time rates and inventory for a given hotel via the GDS, though the GDS doesn’t actually hold its own inventory.
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  • Besides the time savings, the GDS allows travel agents to tap into reservation systems for a world of travel providers.
  • What are the Most Popular Global Distribution Systems?
  • Did you know you could book a flight, tour operator, car rental or hotel room in real-time via electronic GDS systems since the 1960s? You may be thinking, “hmm… online travel agencies like Expedia and Booking.com aren’t that old, are they?” But years before the OTAs gained prominence, global distribution systems provided real-time access to hotel and flight inventory for travel agent service providers across the world. 
  • The GDS industry has come a long way since the 60s; while Sabre is still a major player, several GDS companies operate today. The major global distribution systems for travel reservations include: Amadeus is the world’s largest GDS, accounting for about 40% of GDS transactions, and it’s especially popular in Europe. Though many of these reservations are for airfare, it’s still a powerful tool for hotels, with over 600,000 hotels connected. Sabre is the second-largest GDS, accounting for about 35% of travel agency bookings. Around 175,000 hotels are connected to Sabre, but its portfolio in North America is larger than its competitors. Travelport GDS  owns systems called Galileo, Worldspan, and Apollo. Travelsky is a state-run GDS in China.
  • Does the GDS still serve a purpose when travelers can easily book directly with the airline or hotel? In many cases, yes, the GDS still delivers value, especially for airlines and corporate travel companies. Airlines still distribute their inventory to OTAs via the GDS, and corporate travel planners continue to use the GDS to find corporate rates.
  • American Airlines was the first company, in partnership with IBM, to implement an electronic reservation system for their reservations agents to use. This new technology, called the Semi-Automated Business Research Environment (SABRE), allowed American Airlines to greatly expand their reservations team beyond the number of people who could huddle around the paper booking files.
  • For hotels, airlines, and the like, the GDS offers massive marketing power.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • travel comp
  • With decades of history and an enormous user base of travel agents, using the GDS can be a great way to expand your hotel’s marketing and distribution strategy. But the GDS doesn’t necessarily provide value to every hotel; if you’re wondering how to use the GDS or why to add it as a distribution channel, it’s important to weigh the pros and cons for your individual hotel.
  • No one GDS can be called the “best” travel service provider, since they all provide similar functionality and have their own unique differences.
  • hotels would need to undertake huge marketing efforts in order to be seen by travel agents. The GDS effectively democratized this process, with chain hotels getting the same visibility on the GDS as independent hotels.
  • Today you can book not only airfare and hotels via the GDS, but also rental cars, cruises, rail tickets, and tours.
  • In 2006 the volume of internet reservations exceeded GDS reservations for the first time,
  • lwu014 on 17 Sep 20
     
    This arctic is about what is a global Distribution System, history of the GDS, how does a GDS work and what benefits GDS offer.
  • ...2 more comments...
  • carlatj on 24 May 21
     
    A brief history of the GDS gives us a glimpse of the important this technology which as been around for over 50 yrs. Although it has evolved, the consumer has evolved with it but the basic idea still prevail and still very much in use.
  • anonymous on 29 May 21
     
    This article gives a complete description of what the GDS is and its history. It goes over how the GDS works, the benefits of using it, and whether the GDS has a role in the future of global distribution.
  • cdamo003 on 25 Jan 22
     
    A GDS or Global distribution system can come in handy for many different purposes. Some of these companies such as Expedia and Travelocity are know ones in the United States. It is important to weight pros and cons when deciding who to book with when choosing a hotel or an airlines especially since there are so many options. Depending on how you book especially when bundling with a GDS you could get a great deal.
  • naxiang2001 on 28 Mar 22
     
    This article evaluates the past and current roles of GDS in the travel and tourism industry. It is clear that the GDS has adapted and changed with the times and now is able to do even more than at its initial conception. However, as the article pointed out the all the functions of the GDS it is clear that OTA's ad websites are also able to provide a lot of these same functions. We discussed this week whether the GDS system is still currently a relevant system and most agreed that it is. However, as we look to the future it will be interesting to see what evolutions the GDS has yet to go through and how it will attempt to remain relevant in the ever changing tourism market.
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