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sosor012

Japan's Henn na Hotel fires half its robot workforce | Hotel Management - 0 views

  • guests complained that robots at the front desk could not answer basic questions
  • cut its robotic workforce after the experience failed to reduce costs or workload for its employees. 
  • return to more traditional human-provided services for guests
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  • Its change of direction can offer lessons for companies that are pursuing robotic solutions for customer-service roles, reports the Business Insider. 
  • complaints from both staff and customers.
  • robots were more adept at creating work for their human counterparts than they were at reducing it. 
  • robots annoyed the guests and would often break down.
  • Human staff ended up working overtime to repair robots that stopped working.
  • robot at the front desk could not answer basic questions.
  • The robot problem extended to the luggage-carrying bots, whose only job turned out to be more than they could handle.
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    The article "Japan's Henn na Hotel fires half its robot workforce" discusses the lessons learned from a hotel who opened its doors using a staff of robots believing it would lessen the workload and move things quickly and efficiently. However, they soon learned the robots did the exact opposite of what they were hoping it would. The hotel has had to cut its robotic workforce in half becuase of multiple guest complaints, robots malfunctioning, and robots creating work for their human counterparts rather than reducing. Not to mention the amount of money spent as well.
cdamo003

Biometric Technologies as the Future of Hospitality - Intellectsoft Blog - 0 views

  • With the adoption of biometrics like fingerprints, face or iris scanning, or even voice recognition, biometrics have the potential to revolutionize the hospitality industry
  • Biometric technologies are solutions that are commonly used to identify a person based on some aspect, namely, a person’s unique physical or behavioral characteristics.
  • There are two types of biometrics used to recognize a person. The first type is biometrics based on physiological characteristics. The second is behavioral biometrics. Physiological identifiers include the following:
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  • If your hotel has a lot of security measures, guests may not like it and they may never come back. If, on the contrary, security measures are weak, this can lead to theft or something else.
  • One of the ways to use biometrics in hotels and other establishments in this domain is to implement registration using fingerprint or face recognition
  • In the same way, hotel staff control guest access to different parts of the hotel, for example by requiring a finger scan to access the pool.Another way to use biometrics in hotels is to avoid key cards that allow guests to enter their rooms. Instead, a person just needs to scan their fingerprint, which greatly simplifies the system.
  • The first is that locals can register by scanning their faces through a mobile app. Another option is for foreigners who can check in by scanning their faces through vending machines located throughout the hotel lobby
  • as the fingerprint will become the only key to all areas of the hotel, which greatly facilitates the work of technical staff and saves the hotel from unnecessary problems with visitors.You can also monitor in real-time the access of staff to restricted areas of the hotel, such as guest rooms, washing rooms, etc. You can track which room a particular hotel employee has entered, thereby roughly understand their location.
  • According to one study, 41% of hotel visitors visited the hotel more often and stayed in only one hotel if an employee could recognize them without giving their name. In another survey, 62% of hotel guests believe that such actions by staff will greatly improve their experience of the hotel.
  • For example, a guest arriving at a hotel scans a fingerprint at the front desk, after which the concierge will immediately receive all of his personal information, room, and service preferences, to make his stay at the hotel as pleasant as possible.
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    The use of biometrics in the hospitality industry is becoming more common. Through physiological characteristics such as fingerprints, face scanning or voice recognition, guests can access hotel rooms without the need of room keys. Employees would have control over guest access and be able to easily recognize guests after scanning in.
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    This article discusses how biometrics is reshaping the hotel experience. From check in from the way we make purchases and enter different areas of the hotel. This feature is also able to enhance security and take away the old issue of lost keys. Many hotels are already implementing this feature and this is a great way to increase security measures.
katvillaverde

Could Robots Breathe New "Life" Into the Tourism Industry? - 0 views

  • Hotels are a “symbol of hospitality”, say the researchers, “which manifests as human values or touch”.
  • On a more positive note, the researchers explain, many people enjoy technological advancements, appreciate the “usefulness and ease of use” of service robots and like to show off their novel experience to others
  • They speculated that the “highly contagious” nature of COVID-19 may have made people more enthusiastic about robot services in hotels.
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  • In each study, the researchers sought to find out whether the participants’ preference for the robot-staffed hotel increased when they felt more at risk
  • In a resounding show of support for AI concierges, butlers, and cleaners, the results of all four studies indicated a preference for the robot-staff hotel.
  • beneficial for maintaining social distancing and reducing anxiety regarding contagion through human interaction”.
  • Hotels should target customers who feel particularly threatened by the pandemic by “promoting the health and safety aspects of service robots”.
  • The world is already moving rapidly toward the introduction of high-level technologies, and the pandemic offers a “good opportunity for pioneers to act”.
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    The article explains how the pandemic offers a "good opportunity for pioneers to act". In a study that was conducted, there was a preference for a robot-staffed hotel. This could be due to, however, the contagious nature of COVID-19.
smajo003

Location-Based Marketing: The Ultimate Guide [2023] | GroundTruth - 1 views

  • around 83% of marketers say they can run more successful campaigns when they use location data.
    • teresastas
       
      This is because they feel like they understand what their customers need and they can deliver that.
  • more than 225 million American consumers, and 94% of all millennials, now own a smartphone. And they’re using them more and more.
    • teresastas
       
      This is important because location based marketing only works with a smart phone.
  • consumers now spend more time daily on mobile devices (3 hours and 43 minutes) than watching TV (3 hours and 35 minutes).
    • teresastas
       
      I would say that most people watching TV are still on their smart phones. It's clear that if you can advertise to someone's phone it's more effective than TV in this day.
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  • If you want to grab customers’ eyeballs, you need to market where they’re looking. That’s why using location-based  advertising to target mobile device users is a smart marketing strategy.
  • IP address marketing lets you use that location information to target your marketing.
  • GPS marketing lets you target promotions based on this location information.
  • geofencing marketing involves setting up a virtual location or radius so that you can market to people with in that area. Related to that, proximity marketing lets you target advertising and marketing campaigns to people who are within range of a geofence you have previously setup.
  • Beacon marketing or beacon advertising allows you to use physical devices called beacons within the premises of a business to target marketing to people who are within range of that beacon.
  • Blueprints create geographical boundaries around points of interest and locations.
  • Proximity targeting lets you reach your desired customers in real time in or near locations you have previously geofenced.
  • Weather targeting lets you use prevailing or upcoming weather conditions to target ads and marketing promotions.
  • Geoconquesting is about using location data to win business from your competitors.
  • Audience targeting lets you market to people based on location, online and offline behavior, demographics, interests, and more.
  • Location-Based Marketing Benefits
    • teresastas
       
      There are 4 major marketing benefits to location based advertising. 1. Location Targeting (target ads to customers within a range of your business or competitor). 2. Data Offerings (marketers can gain deep understanding of customers shopping behaviors). 3. Enhanced Targeting (personalizing ads to the consumer making conversions more likely and improving ROI on ad spends). 4. Cost Per Visit Performance Model (you only pay when the consumer clicks on the ad, visits the store, or hits a certain number of impressions)/
  • 1. Location Targeting
  • 2. Data Offerings
  • 3. Enhanced Targeting
  • 4. Cost Per Visit Performance Model
  • Location-Based Marketing Disadvantages
    • teresastas
       
      Four disadvantages of Location Based Marketing. 1. Opt-In Requirements (consumers must give permission for apps to access location data). 2. Non-Smartphone Users (although this is becoming increasing irrelevant consumers without smartphones can't be geotargeted). 3. Inappropriate Targeting (It's important to segment your audience properly to get conversions). 4. Ineffective Location Data (the effectiveness of geolocation marketing relies on accurate location data).
  • 1. Opt-In Requirements
  • 2. Non-Smartphone Users
  • 3. Inappropriate Targeting
  • 4. Ineffective Location Data
  • Location-based marketing is an extremely effective tool for getting the word out about your business. It’s had the most success in boosting in-store traffic and increasing brand awareness. It’s also a relatively cost-effective form of advertising compared with other advertising methods.
  • What is Location-Based Marketing?
    • teresastas
       
      This article covers location-based marketing, explaining that it is when we use location data from a consumers device to display relevant content to them. It also discusses the importance of location0based marketing and why we should be using it, citing that "consumers now spend more time daily on mobile devices than watching TV". We learn that there are many types of location-based marketing but the six key types are IP address marketing, GPS marketing, geofencing marketing, proximity marketing, beacon marketing and blueprints location-based marketing. The article also discusses how to use location-based marketing correctly and the benefits and disadvantages.
  • Opt-In Requirements Place-based advertising only works when users use the location technology on their phones AND give verified apps access to that data. However, many people don’t do this because of privacy concerns. Without their participation, there’s no way to use location targeting with this group of users.
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    Opt-In Requirements When learning about location based marketing, I immediately thought about the opt-in requirements that many shoppers would not agree to. Because our phones are sued for everything, allowing such access can pose concern for privacy threats.
bingkunwu

Recapturing Sales and Catering Revenue: Technology's Vital Role - 0 views

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    Technology and Event Management
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    As the hospitality industry embraces the need to optimize performance with technology, it, therefore, assigns technology a significant role in its productivity. The article thus engages an appeal of how technology is monetized to aid the success of next-generation hotel sales and event management software. With the alteration of the market to fit and adopt the use of technology, it increases its chances of seizing opportunities to aid in the determination of space utilization, to better capitalize on the in-demand spaces that are available. The suitability of having to compare multiple venues, for cost and suitability aligns with the nature of overcoming the shortcomings of the market. Thus, the article is rudimental in highlighting such cases.
JIACHEN LI

Mobile Application for Events, Conferences and Trade Shows - 2 views

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    today i want to introduce the event2mobile. it is an industry-leading platform that allows event managers to give attendees a clear understanding, acquire the events information and participate the events through their mobile devices. event2mobile is used by global media groups as well as private events of Fortune 2000 companies across APAC, Europe and North America. people can install this app in their mobile phone. they can create a account and update your personal information in the app. you can invite other friends in this app like facebook. also you can comment the events and give some advises through the app. moreover this app can support the events survey after you attend the events and you can evaluate the events. also, the app provide the location of events and events details. finally, this app can make the guests enter the events more easily.
digojoo

How to Make Hotel Wifi Faster: A Hotelier's Guide to Enhancing Guest Connectivity | Routie - 5 views

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    Hi everyone, I found this article to be quite informative and thought it would be worth sharing.
hijessica

Power of AR and VR 3D modeling for immersive experiences - 1 views

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    Discover the immersive power of AR and VR 3D modeling in transforming experiences. Unleash your imagination with cutting-edge technology.
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