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Location based advertising is proven to be very effective. Brands can connect with customers in the area, offer discounts/sales, engage with them and collect data about buying habits and demographics.

The airline industry has implemented beacon technology for a more personalized and easy travel experience. The article discusses how Beacons are collecting real time information and creating a single touch point experience to get information regarding airports or flights. It goes into detail about the ability of communication with travelers while they are traveling.

This article provided data on customer's who feel quality of products have depreciated over the years. It also goes to mention how companies incorporate word to make consumers think they have the best quality product although in reality they have done nothing different to make it more reliable. It also goes to mention different ways companies try to retain its customers by offering warranties and other promotional programs.

This article fully explains disruptive innovation, its almost as if the article listened to the lecture then wrote the paper. I could have highlighted the whole paper, it lists causes, characteristics and effects of disruptive innovations.

Before the pandemic hotels were using apps to allow guests to view hotels in their area and book hotels from the comfort of their phone. These apps also had incentives to make customers want to book through the app, now that the pandemic has caused individuals to not be able to be in contact as much, the hotels have taken advantage of these apps to allow guest to do more. Guests are now able to check in through these apps, open the door to their room without needing a key, ordering room service and towels and other toiletries through the app as well. The pandemic forced a lot of companies within the hospitality and tourism sector to become more technology friendly in the sense that they wanted less person-to-person contact, for the safety of external guests and internal guests. Like mentioned in the article smart devices have more of an influence on the guests experience overall, the article mentioned how hotels are using robots to clean rooms, deliver room service and toiletries to guest to increase social distancing standards within the properties. Hospitality was once known as an experience only able to be best delivered by humans but now it is an experience through technology that brings comfort to guests.

To provide safer environments to guests and avoid going out of business, hotels had to quickly adopt changes and innovations. Although the industry has heavily relied on human interaction for all customer service aspects, smart technology and automation has been crucial for hotels. In many hotels, all guests need is their smartphone to check-in and get in to their rooms. Marketing has changed and many hotels rooms now feature workstations and gym equipment to ease guests travel concerns.

The author holds that the public have ambivalent attitudes of disruptive innovation，and the current understanding of its effects is inaccurate，the article mentions Uber and Airbnb as the example. This article gives the explanation that it is a form of breakthrough that takes place in a rapidly changing market. In the academic aspect, influenced by the theories of Harvard professor Clayton Christensen, It's different from continuous innovation Finally the author show 2 examples of potentially disruptive innovation in hospitality: 3D printers and virtual reality

This article gives a clear understanding on what disruptive technology is in the hospitality industry. It explains how our society craves for more "what's new?" or what a business can do to stay ahead of its competitors but are sometimes afraid of the outcomes and although we cannot see the future, we can give it a try while hoping for the best. They provided current examples such as Airbnb and how they sustain innovation effectively by capitalizing and improving the efficiency of the system.

The article discusses how technology can potentially disrupt the market in positive ways. The article also uses examples of what would not be considered market disruption and used Uber as an example of this. IF we were to however have self driving cars this would be a significant market disruption.

This article covers the how AI has played a big role in helping the food industry especially with food waste. This is through inventory control systems, monitoring and providing analysis on how the food gets to farms, predictive metrics, personal health data, and developments in machine learning.

This article captures the current and future issues we are having concerning farming, agriculture, supply and demand and so forth. AI can become a valuable asset in helping professionals in these fields work in a more efficient manner regarding to producing more from less. For instance, a drone can be a useful tool in helping farmers understand their crop's condition by taking preventive measures. Furthermore, AI can help forecast the weather and help understand environment related patterns such as floods and atmospheric conditions.

Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.

This article goes over different ways artificial intelligence is able to be used within the hospitality industry. Some examples used in this article are the virtual customer service representative known as Connie by Hilton Hotels as well as chatter box messaging. These are just some of the ways of many AI is being used throughout the industry.

AI is playing an increasingly important role in hospitality management, primarily because of its ability to carry out traditionally human functions at any time of the day. This potentially means hotel owners can save significant money, eliminate human error and deliver superior service. With artificial intelligence, the possibilities for improving this aspect are almost endless, ranging from increased personalization to tailored recommendations.

The article discusses how Artificial Intelligence is transforming the travel industry and in return affecting the hospitality industry. The AI that the article states are chatbots, voice-based digital assistants, facial recognition, personalized recommendations, sentiment analysis, and much more. AI has greatly benefitted the travel industry and made things easier for the traveler.

This article discusses the integration of Sabre with Aeromexico. They aim to provide customers with the best experience when shopping and buying products. Sabre is the first GDS to distribute Aeromexico's NDC content.

This article speaks about the cloud-based solutions used to meet the needs of our guests during their stay. Connectivity is ranked number on their list of amenities and their reason for returning as loyal guests. Cloud technology allows the hospitality industry to provide scalable and efficient services.

Augmented reality has changed the way facilities management functions. AR technology has capabilities of tracking preventative maintenance check-ups and wearable technology to provide instructions to engineers. These systems also store and maintain work order statuses and relay communications to other team members and departments.

This article tells us how Augmented Reality (AR) is a major tool for the Hotel Industry. AR can be used for interactive hotel rooms, augmented hotel environments, and Beacon technology. AR is the key for providing information to guest before and once they arrive to improve their experience.

The rise of tablets.

Tablets have become a success in faster casual and casual-dining restaurant and seem to be better for all around service. Customers like how fast they are able to order, servers are happier because they see a trend of getting more tips at the end of the night, and businesses are profitable because less servers on shift and more profit in business pockets. People tend to spend more money with games to play and ability to order more food in less time. There is a benefit for data collecting on experience at the restaurant as well that helps the companies out on what they need to focus on. Tablets are showing great promise and will most likely be on almost all casual dining tables.

This article addresses the growing environmental, financial, and political issues involved with e-waste. It provides predictions on the future of e-waste if it continues at its dangerous rate. An analysis of e-waste and how it can be reduced is also included.

This article explains what proximity marketing is, that marketing to customers and prospects in the right place at the right time, and how it works. Through a series of research data shows the development prospect of this marketing way. Introduce the most common technique used for this type of marketing is beacon，while also introduce some other methods and the reason why these technologies haven't been as popular as beacons, including NCF (near-field communication), QR codes, RFID (radio-frequency identification), and WiFi. The author also analyzes the benefits, which contains advertising, personalization, access to data, and increase usage of mobile apps, for companies to use this, as well as benefits for customers, such as a personalized shopping experience. Moreover, the writer rounded up some of the best-use cases of proximity marketing by big brands, including McDonald's, Amazon Go, and Walmart in order to give some idea for readers how this could be applied for business.

This article discusses what proximity marketing is, how it is used, the different forms of it, as well as the pros and cons of it. Proximity marketing has many different uses, and is currently mainly used in retail stores. However, this kind of location based marketing is becoming popular in hospitality, mainly through restaurant usage.

this article goes through the importance of recycling within the Hospitality industry as well as the benefits associated with doing so.

Technology is growing every day and staying up to date with what customer needs and wants are, are very important to being a successful business. This articles main focus is about the growth of technology in the hotel industry and how hotels are adjusting to new and upcoming technology. Customers expect certain tehcnologies now when staying in a hotel such as high speed wifi or electric key swipes now. Also new Developments such as social media. Businesses have started using mobile apps such as twitter or Facebook to learn about the needs and wants of their customers before they have even walked through the door.

This article gives an in-depth view on the good and bad of disruptive innovative technology to suffice customers within the hospitality sector. It also provides information on the impact that COVID-19 has on the advancements of technology in the hospitality sector. This article also gives an insight into future innovations within the hospitality sector.