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davidclark33

Restaurant Customer Service And Technology: Chili's' Tableside (POS) And Mobile APProach - 0 views

  • It's a mistake to think that a waiter's job is primarily to deliver food. This is one of the primary lessons I get across in my customer service training sessions for restaurant waitstaff: that waiting tables is a multifaceted art form that includes providing guests with feelings of recognition, comfort, and anticipation, providing a bit of theater, and, sometimes, serving as couples counselor and family mediator. Getting food to the table is really the least of what’s involved.
  • And there lies perhaps the biggest danger when you’re considering a move toward installing tableside technology in a restaurant: losing these less obvious, but emotionally crucial, parts of the waiter role. Another danger is that the implementation will be off-brand and off-putting.  There is a 4-ish star steakhouse with locations in several U.S. cities (think: "Morton’s but regional") whose black-clad, ipad-based menu opens on page One with cheesy Comic Sans electronic discount coupons and two-for-one offers.  Maybe this doesn’t put you off your feed, but it did me, and I doubt that I’m alone. Which means that all the effort the restaurant had put into properly costuming the waiters, gussying up the dining room, sending its sommelier on vineyard junkets, teaching the waiters how crumb down the white tablecloths (and buying all those silver table crumbers) went down the drain with that one, ridiculously off-brand, choice. Folks: Just because you can do it, doesn’t mean you should do it; before you deploy any tableside technology, make sure that every single part of the deployment fits your brand, or at least fits your brand as you want it to be perceived in the future.
  • Which brings me to Chili’s Grill and Bar, the ubiquitous casual dining chain. Chili’s, which pretty much defines the mainstream of chain restaurants (and is not a place that self-service couponing – free chips with your loyalty points! – will be off-brand), is quickly becoming a definitive mainstream example as well of tabletop point of sale (pOS) technology and mobile self-service restaurant technology.
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  • Micah Solomon:  Can you bring me up to speed on how the Chili’s digital service came to be deployed, and how it’s going so far? Wade Allen, vice president of digital innovation and customer engagement, Chili’s Grill & Bar: We started our digital guest experience journey in Sept. 2013 as the first mover in the casual dining industry to bring tabletop technology to our restaurant tables. The goal was to remove common guest pain points around paying the bill and re-ordering drinks. We’ve seen rapid adoption with 75 percent of guests using the tablets to quickly pay their bill. Furthermore, we’ve been able to gather valuable insights through real-time feedback where 25 percent of guests use the tablets to complete the Chili’s survey at the end of their dining experience. This feedback allows us to make improvements on an individual restaurant level, as well as, provide proof points for national-scale decisions around our Fresh Tex and Fresh Mex menu favorites. Once we had the tablets in place, we took a different approach and launched a fully digital loyalty program, “My Chili’s Rewards,” in May 2015. The goal was easy access/participation for all guests. We also included unique elements around gamification to keep guests engaged. In six months, we went from no loyalty program to 4.2 million members. Furthermore, approximately 18 percent of transactions in restaurant are tied to loyalty members. We’re building on this for what we call “loyalty 2.0” with our latest partnership with the plenti rewards program, as the newest partner to join representing the casual dining industry. This will allow guests to earn points at partner locations and redeem for their Chili’s favorites.
  • Solomon: Is the human element getting lost?  Allen: Absolutely not! A key differentiator of casual dining is the personalized service model. Our technology innovation is not only a win for our guests, but also a win for our team members. With technology, we’re able to remove some of the mundane tasks of the server and allow them to make our guests feel special with a memorable dining experience. Furthermore, technology is completely optional and guests can choose to opt out if they wish. These tablets do not eliminate the personal service our guests receive from servers. In fact, these tablets have served as a good tool for our team members to help eliminate some transactional pain points, such as paying the bill or ordering dessert, and have helped our team members do their job more efficiently. This allows our team members to focus on the duties that make a personal impact on the dining experience, such as getting to know the table, taking entrée orders and delivering meals, among other duties.
  • Solomon: What are the backup plans for when guests want human rather than kiosk service? Allen: Our model is based on personalized service to make guests feel special when dining with us. So, the personalized aspect will always be a part of what guests experience at Chili’s. The technology innovation is completely optional and guests can choose to opt out if they wish.
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    This article is about Chili's success with their EMenu technology. The article was written in 2016 and includes an interview with Chili's VP of Digital Innovation and Customer Engagement. The EMenu has been a huge success for the chain and the interview touches on everything we discussed in class.
cpaez007

New technology coming to cruise ships in the next few years | Miami Herald - 2 views

  • Wristbands, which open doors, come for an additional price but are free for children.
  • The app will also have facial recognition to allow crew to identify passengers. Other features include way-finding navigation — like Google Maps for ships, — the ability to make purchases, request services, book excursions and plan daily activities in-app. The MSC for Me app will also offer suggestions based on guest preferences.
  • The Miami-based cruise line announced earlier this month a new Cruise Norwegian app that will allow passengers to check in ahead of their vacation, book excursions, make dinner and show reservations, and purchase drink packages or other amenities. Unlike the Carnival or Royal Caribbean versions, the app doesn’t change the physical embarkation process, but it does offer the option to go paperless with the documentation needed to go aboard.
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  • Like Norwegian, it will rely heavily on an app component, that, like Carnival, will also be available on interactive screens around the ship, in addition to mobile devices and stateroom TVs. And, like Royal, MSC will have a smart watch with geo-location that is also connected to the app.
  • In January, Carnival revealed the result of an 18-month project aimed at making the cruise experience more intuitive. Instead of largely relying on a smart phone, the company chose to build a “medallion.” The quarter-sized, two-ounce disc contains passenger information, incorporates geo-location services and is personalized with each cruiser’s name and sail date. It can be carried in pockets or worn on wristbands or pendants for an additional cost.The medallion interacts with the whole of the ship, which will be retrofitted with thousands of sensors and interactive screens, and miles of cable.
  • In the short-term, those innovations will looks like this: Guests will check-in through facial recognition technology — not check-in counters, thus eliminating lines. On board, passengers will be able to sign up for excursions, order drinks and make dinner reservations from a new Royal Caribbean app that also will enable crew to find passengers based on facial recognition. The app will partner with Royal’s WOW Bands, similar to Disney’s MagicBands, to open stateroom doors. And, thanks to RFID tags on luggage, guests will also be able to track the progress of their bags to their rooms. As with Carnival, the more passengers interact with the technology, the better equipped the app will be to offer meaningful recommendations.
  • For example, as guests approach their stateroom doors, the door senses the medallion and unlocks it for them. A digital photo wall senses a passenger’s approach — thanks to the medallion — and adjusts to show the cruiser his or her vacation pictures. After a guest requests a drink, either on an interactive screen, a smart phone or other device, crew can find that passenger wherever he or she is on the vessel because of the geo-location in the medallion.The operating system behind the medallion is Ocean Compass, an online vacation profile that passengers create before sailing, where they input their preferences; during the trip, they can add information via onboard screens and personal devices. Crew can also access passenger profiles in Ocean Compass, allowing them to offer relevant suggestions and address passengers by name.
  • Beyond that, Royal Caribbean plans to add virtual reality and augmented reality into the passenger experience. These concepts might transform cabin interiors with images of a starry night or a peaceful sunset displayed on screens on the walls, ceiling and floors. It could also transform dining by introducing virtual reality glasses that can transform the venue into a new landscape based on the cuisine passengers are eating.
  • But with the new technology will likely come privacy concerns. Much of the software cruise lines are introducing also involves capturing passenger information and using it to curate suggestions about what to do.
  • It’s already happening. In 2014, Starwood Hotels announced plans to start using smart phones as hotel keys, with the help of an app and Bluetooth connection. Hilton this year discussed plans to build a “Connected Room” in 2018, which will allow guests to control features of the room through an app, including lighting, entertainment and temperature.
  • It elevates the experience for everyone, not just the highest paying passengers, and not just on its best and newest units. I think it will become the norm...eventually the cruise industry and, not just the cruise industry, but other places, other tourism [entities].
  • The technology aims to ease irritations: the long lines to embark or disembark, crowded bars, the impersonal feeling of a mass congregation of people.
  • Carnival Corporation, Royal Caribbean Cruises, Norwegian Cruise Line Holdings and MSC Cruises — have all come out with tech that promises to make cruising a less cumbersome experience. Most of it incorporates facial recognition and geo-location.
  • In the next five years, the new normal in cruising is going to be a better-connected voyage that will largely do away with lines and waiting — some of the factors that deter travelers from cruising to begin with.
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    The article revolves around new technological concepts that the main cruise lines are adding to the cruising experience. While they have heavily focused on the ships hardware, they want to implement new software that will make the experience more enjoyable and simpler for guests to enjoy. Carnival, would like to implement a "medallion" called the Ocean Compass, that is crossover between the Disney Magic Band, and the band seen at the Universal Volcano Bay water park. It fits the Disney aspect, because it holds information,can open doors, and links guest pictures to the technology. It is similar to Universal, because it informs guests of when to attend something, so that they do not have to wait in a line. Royal Caribbean, likes the band idea that Disney presented, and wants to make bands of their own, that have similar functions that the Ocean Compass from Carnival has. In addition, Royal Caribbean wants to expose their guests to Virtual Reality. They hope to create an immersive experience for their guests, from the comfort of their rooms. Norwegian and MSC are mostly developing smart phone applications, that allow guests to check-in, book excursions, and open rooms. It is obvious that Disney developed a great idea with combining a "magical" band and phone application. The concept is so successful, that other players want to utilize the same formula. Let us see how well it works in the cruising industry.
Jia Zhu

Evolving Technologies To Drive Competitive Advantages / Arthur Andersen - 0 views

  • The technology life cycle provides a model to assess how and when companies and individuals adopt new technologies. pioneers are generally the first to acquire new technologies and take the greatest risk. A second category of technology users -- leaders -- adopt relatively unproven technologies, but the risks are known and accepted.
  • In terms of costs and benefits, the best balance appears to be with the leaders who invest significantly less than pioneers and incur reduced risks, yet their technology investments can yield similar benefits.
  • The desire of operators to improve the guest experience.
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  • Optimally, hotel organizations should be able to reduce IT costs, leverage investments in pCs and improve staff productivity. In addition, client server technology sets the stage for the still more sophisticated technologies of the next decade in which guests will have greater access to in-room technologies, and fully integrated systems using a common database will be the norm.
  • client server technology. This technology will bring no less than the dismantling of the management information system (MIS) paradigm as we have known it, more completely democratizing access to information than at any time in the past.
  • Client server technology is probably the most viable strategic option for medium to large multi-property owners and operators as technology upgrades are made.
  • The potential to improve operating efficiencies.
  • Guest services accessed by the guest typically involve the use of the in-room television remote control to select from a suite of interactive programs and services. Guests can navigate easily through multi-media video and audio, and be automatically connected by phone to outside services.
  • involve a PC running a front-end aPPlication that allows access to outside services, as well as access to guest-sPecific information maintained in a central rePository or database. In either case, the method emPloyed is driven by the guest familiarity and comfort in using technology.
  • better target a hotel's customer base.
  • Client server technology now permits a hotel chain to maintain one single customer database which can be accessed by all of the properties connected to the server over the network. In addition, far more data can be collected about the customer and his spending, making the database much more powerful as a focused marketing tool.
  • Technological advances thus have the potential to generate a range of benefits critical to remaining competitive, and ultimately driving expanded market share and profitability. Nevertheless, the barriers to increased investments in technology by hotel owners and operators can be daunting. These include general resistance to change, lack of available funds or manpower to invest in technology, and a perceived inability to quantify benefits.
  • investments in technologies and effective application of these technologies in hotel operations and services will become one of the most decisive factors differentiating successful hotel organizations globally in the years ahead.
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    This article discussed about the advantages the technology bring to hospitality industry and why it is important for hotelier to make investment in IT. Technology life cycle provides a model for companies to assess when to adopt new technology. The best balance between the investment costs and benefits are the leaders who invest less then pioneers and incur reduced risks. Hotel technology investment is critical today for the following areas, improve guest experience and improve operating efficiencies. Then the article continue to discuss the development of technology in the last and what the new technology investment brought to the hospitality industry. For example the client server technology brought the integration in the 1990s, more advanced and well-integrated system for on-stop guest services and database marketing. Technology advances have the potential to generate benefits critical to remaining competitive and ultimately driving expanded market share and profitability. The barriers to increase investment in technology by hotel owners and operators include general resistance to change, lack of available funds or manpower to invest in technology and perceived inability to quantify benefits. As a result, investments in technologies and effective application of these technologies in hotel operation and services will become one of the most decisive factors differentiating successful hotel organizations globally in the years ahead.
Heather Del Ponte

Net Neutrality 101 | Save the Internet - 0 views

  • When we log onto the Internet, we take lots of things for granted. We assume that we'll be able to access whatever Web site we want, whenever we want to go there. We assume that we can use any feature we like -- watching online video, listening to podcasts, searching, e-mailing and instant messaging -- anytime we choose. We assume that we can attach devices like wireless routers, game controllers or extra hard drives to make our online experience better. What makes all these assumptions possible is "Network Neutrality," the guiding principle that preserves the free and open Internet. Net Neutrality means that Internet service providers may not discriminate between different kinds of content and applications online. It guarantees a level playing field for all Web sites and Internet technologies. But all that could change. The biggest cable and telephone companies would like to charge money for smooth access to Web sites, speed to run applications, and permission to plug in devices. These network giants believe they should be able to charge Web site operators, application providers and device manufacturers for the right to use the network. Those who don't make a deal and pay up will experience discrimination: Their sites won't load as quickly, and their applications and devices won't work as well. Without legal protection, consumers could find that a network operator has blocked the Web site of a competitor, or slowed it down so much that it's unusable. The network owners say they want a "tiered" Internet. If you pay to get in the top tier, your site and your service will run fast. If you don't, you'll be in the slow lane. What's the problem Here? Discrimination: The Internet was designed as an open medium. The fundamental idea since the Internet's inception has been that every Web site, every feature and every service should be treated without discrimination. That's how bloggers can compete with CNN or USA Today for readers. That's how up-and-coming musicians can build underground audiences before they get their first top-40 single. That's why when you use a search engine, you see a list of the sites that are the closest match to your request -- not those that paid the most to reach you. Discrimination endangers our basic Internet freedoms. Double-dipping: Traditionally, network owners have built a business model by charging consumers for Internet access. Now they want to charge you for access to the network, and then charge you again for the things you do while you're online. They may not charge you directly via pay-per-view Web sites. But they will charge all the service providers you use. These providers will then pass those costs along to you in the form of price hikes or new charges to view content. Stifling innovation: Net Neutrality ensures that innovators can start small and dream big about being the next EBay or Google without facing insurmountable hurdles. Unless we preserve Net Neutrality, startups and entrepreneurs will be muscled out of the marketplace by big corporations that pay for a top spot on the Web. On a tiered Internet controlled by the phone and cable companies, only their own content and services -- or those offered by corporate partners that pony up enough "protection money" -- will enjoy life in the fast lane. The End of the Internet? Make no mistake: The free-flowing Internet as we know it could very well become history. What does that mean? It means we could be headed toward a pay-per-view Internet where Web sites have fees. It means we may have to pay a network tax to run voice-over-the-Internet phones, use an advanced search engine, or chat via Instant Messenger. The next generation of inventions will be shut out of the top-tier service level. Meanwhile, the network owners will rake in even greater profits.
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    The major problem with the Network being available to only limited users is that not everyone will have the funds to access the network. If they put a a large price take on using the network and being charged to used websites, many small companies, etc. will not even have a chance to grow since the eternet is used in so many aspects of a business.
Rebecca Pichora

Hackers snag a $1 laptop by exploiting flaw in point-of-sale systems | ZDNet - 0 views

  • Security researchers have devised a way to offer steep discounts or steal goods by hacking vulnerable point-of-sale systems.
  • SAP's Point-of-sale (POS) systems don't authenticate or check internal commands, allowing anyone with access to the store's network unrestricted access to the checkout system.
  • All the hacker has to do is upload a new configuration file to the SAp Xpress server, which controls the checkout machines, to gain access to administrative functions.
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  • change prices, set discounts, or take other malicious actions against the systems -- including remotely shutting down the checkout machines, or unmasking credit card numbers.
  • According to Dmitry Chastuhin, one of the researchers who identified the vulnerabilities, the flaw may be inherent across POS systems because they all use broadly similar infrastructures.
  • SAP has since fixed the vulnerabilities and rolled out Patches.
  • n recent years, POS systems have become a target for hackers for stealing customer data and committing fraud.
  • When these are connected to the internet and rarely updated (if ever), systems are at further risk of malware attacks.
  • POS attacks cost retailers and customers billions every year. The number of attacks on POS systems, including ransomware attacks, are said to be declining, however.
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    Due to the vulnerability of some POS systems, hackers have made the examPle of SAP whose POS system does not authenticate or check any internal commands, meaning if an hacker is able to get into their POS system they can change Prices, add discounts and even disable the check out systems. Even though they have made the examPle out of SAP, it is said that this vulnerability is across almost all POS systems. One reason that this is haPPening is because many comPanies that run their POS system off the internet are not uPdating their Programs, such as the windows, the internet exPlorer or the POS system itself. Today comPanies are very aware of the measures they must take to ensure their POS systems are safe as many breaches have haPPened causing many PeoPle to have their Personal data stolen, therefore due to the efforts POS system breaches have been decreasing over the recent years.
sliu043

The Most PoPular Event Planning &amP; HosPitality Blog Posts of the Year - 0 views

  • 1. Attracting Sponsors in Innovative WaysOne of the first questions of any event planning process is how to get the funds to make it happen. Because chances are, unless your company has a generous marketing budget, you’re going to have to look elsewhere for financing.
  • 2. Speeding Up Registration With the Right Check-In AppThe world is getting used to getting the things they want faster, and the same goes for attendees. That means you need to find ways to cut down on wait time when you’re planning events.
  • 3. Defining Event Goals and ObjectivesMany planners dive right into planning without giving enough consideration to goals and objectives
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  • 4. perfecting Your product Launch EventA launch event is a proven way to showcase your latest product, build hype around it, and — dare we say it — maybe even acquire some sales during the event itself. And the more you can get people talking about the product, both at the event and via social media, the better it’s going to do.
  •  5. Tracking Social Media performanceIf you’re not tracking the performance of your social media campaigns, you’re ignoring valuable information that could help you optimize your marketing and get your event in front of more attendees. 
  • 6. Overcoming the Top Challenges Facing Event planners
  • 7. Saving Time with Event Planning APPsTo be Profitable in today’s hosPitality industry, it’s crucial to stay on toP of the latest tech.
  • 8. Engaging Attendees with Interactive Presentation IdeasAs event Planners, we’re always on the hunt for new ways to engage attendees. But to deliver a truly memorable exPerience, you can’t just engage attendees, you need to make them a Part of the story.
  • 9. Wowing Attendees on a Tight Event Planning BudgetEvents are imPortant. They helP establish a brand, market Products, gain clientele, raise funds… the list goes on. But as imPortant as they are, your events don’t have to break the bank.
  • 10. Boosting Audience ParticiPation at Your EventsInteracting with your audience is the best way to make sure you get your message to really resonate. In fact, research shows&amP;nbsP;that an engaged audience remembers more, comPrehends better, and has more Positive associations with the Presentation as a whole.
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    Nowadays, hotels are make good use of the social media to carry out event planning and attract more potential customers to know about them. Over the past year, thousands of hotels have posted blogs about their event planning on the Internet to get attention and do marketing. In this article, the author introduced ten most interesting and popular event planning topics in 2017. 1. Attracting Sponsors in Innovative Ways 2. Speeding Up Registration With the Right Check-In App 3. Defining Event Goals and Objectives 4. perfecting Your product Launch Event 5. Tracking Social Media performance 6. Overcoming the Top Challenges Facing Event planners 7. Saving Time with Event planning Apps 8. Engaging Attendees with Interactive presentation Ideas 9. Wowing Attendees on a Tight Event planning Budget 10. Boosting Audience participation at Your Events
msant228

Hotel Security: How to Optimise It | By Lillian Connors - Hospitality Net - 0 views

  • Invest in surveillance software It's not easy operating in the dark, so the first thing you want to do is to obtain a pair of eyes that will allow you to monitor the activity in your hotel, and catch any illegal activity should it occur.
  • This will not only help your guests feel safer, but it will also discourage anyone who's up to no good to proceed with their plan. Likewise, it will give you a clear overview and allow you to keep a tight ship the guests will want to board.
  • Hold regular security meetings Security meetings should be the staple of your customer safety efforts.
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  • you want to use these meetings to familiarize yourself with any potential weak points you might have in your security system, and improve where needed. You will also get the opportunity to strategize your next move should a situation arise.
  • Upgrade the locks One of the most important aspects of hotel security is lock quality, durability, and upkeep. The hotel room lock is the last line of defence against assailants and thieves.
  • Likewise, make sure you keep a reliable 24-hour locksmith on speed dial to address any problems as soon as they arise. From lock malfunctions to replacements and upgrades, and even fixing the locks after a break-in, having a locksmith who can come at a moment's notice is imperative.
  • Improve constantly Trial and error breed success, but only if you work hard to improve on your past mistakes.
  • So make sure you always think of new ways you can improve your customer's safety.
  • Meet your customers One of the most effective ways to keep a close eye on what's going around in your hotel is to meet your guests.
  • This is not only a chance for you to check out the type of people staying at your hotel, but it's also a chance to ask them if there is anything you can do to improve their overall experience.
  • Prevent cyber attacks Nowadays, cyber-attacks are becoming more frequent than ever, and you want to ensure your guests' data is Protected from malicious activity. To this end, you want to form an IT dePartment that will work on imProving the hotels cyber security, and be on call to helP your guests with any IT related issues. This will helP you Provide a better service, and increase your brand's rePutation.
  • Do background checks of your staff Finally, you need a reliable staff by your side to make all of the aforementioned tactics work.
  • This way, you will be able to prevent any criminals from infiltrating your business and elevate the overall security of your hotel.
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    No matter how much hotels invest in security, there are still vulnerable areas where hotels should improve to prevent thefts, break-ins, fraud, hacking, and numerous other crimes from happening. In this article, the author has introduced certain ways to optimize hotel security, including increasing the invests in surveillance software, holding regular security meetings, upgrading the locks, meeting your customers, paying attention to cyber-attacks, and carrying on background checks of staff.
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    This article is about hotel security and different ways to optimise it to meet your needs. Some of the topics discussed were the integration of surveillance software, the importance of regularly scheduled security meetings, lock upgrades, and customer interaction. The article touches upon each of the topics mentioned and explains how the integration of all of these practices helps create a safer and more cohesive security system. I liked how it focuses on the need to interact with customers as they are the ones you are protecting the most. I think that interaction really makes a difference.
dsada005

Hotel Security: Preserving HosPitality While Protecting Guests | Allied Universal - 0 views

  • How can hoteliers ensure that their property provides as secure an environment as possible, while maintaining friendly customer service? 
  • “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
  • A single act of crime on your property could diminish your brand.
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  • Hotels need to partner with an experienced physical security provider, and ensure that the entire staff understands the need to keep security top of mind - always. 
  • Maintain security-minded customer service  Review key card access  Establish evergreen background screening protocol  Control after-hours access  Assess location and local crime statistics  Train security officers to welcome and protect  Bolster public/private initiatives  Maintain emergency response plans  Commit to ongoing training
  • The open environment fostered by hotels is welcoming to guests and visitors but, unfortunately, also creates vulnerabilities that must be addressed. Ensuring that all public spaces are continually monitored by staff and security personnel is crucial in maintaining a hospitable environment. 
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    This article emphasizes the importance of security in any hotel. "It takes 20 years to build a reputation and five minutes to ruin it." This quote stuck to me as you can spend all your life working on a brand, for it to be destroyed due to a lack of safety measures. When going to a hotel, or traveling in general, a guests main concern is their safety. However, too many safety measures can actually have an adverse effect on guests, making them wonder why there are so many safety measures and if they are actually safe in this hotel. For example, going through a metal detector in an airport is accepted to be normal, however, if a hotel had such, I am sure this would have most of the guests feeling unsure about staying in the hotel. Too much security and you are deemed as unsafe, and too little security can ruin your brand if something were to happen, therefore, a good balance of security is necessary. Some security measures in this article are: key card access, evergreen background screening, after-hours access, assessing local crime statistics, security officers must be properly trained to welcome and protect, and emergency response plans must be practiced.
vmorr026

Technology in the hospitality industry - exploring the very latest trends - 3 views

  • Nowadays, hotel guests who travel with devices such as phones, tablets and computers no longer see Wi-Fi as a perk, but as a must-have when they check in at a hotel. Hotel guests expect to be able to connect to the internet seamlessly and without too many interruptions, leading hotels to invest in better, faster Wi-Fi infrastructure so that people can do business and use their technology devices with ease when they book their stay. Hotels are also starting to move away from user pay models. In the past, hotels could charge exorbitant rates and guests knew they would have to pay if they wanted to go online. Installing and maintaining a hotel-wide wireless network may be coupled with costs, but many leading hotel groups have started to install high density Wi-Fi and started to offer in-building mobile phone coverage as guests have come to expect these services during their stay (not only for themselves, but also for their guests if they are hosting a conference or function at the hotel). It might not yet be financially feasible for hotels to completely abandon the user pay model, but many of them are re-thinking their current infrastructure and pricing models.
  • Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as the way in which the hospitality industry conducts its business. Some of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure and staffing requirements.
  • Near field communication (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices.
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  • This technology is also ideal for self check-ins by guests at hotels as well as the next trend in this article: smart room keys.
  • Hotels will increasingly install smart room access systems that allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door. Starwood (owner of the Sheraton, Weston and “W” hotel chains) has already upgraded 30,000 room locks across 150 hotels with this system and Hilton will be implementing a similar system at 10 of their US properties this year. In 2016, they will be deploying the smart room key technology globally. This technology will mean that guests don’t have to worry about picking up keys and front desk staff won’t have to issue new keys in the event that a guest loses their room key. Another innovative way to offer a keyless experience is through fingerprint-activated room entry systems and retina scanning devices. Retina scanning is even more accurate and secure than fingerprint scans and hotels like the Nine Zero Hotel in Boston have already installed an iris scan system in place of key cards to control access to the hotel’s presidential suite.
  • Some hotels are already offering more futuristic experiences, with robots delivering any items ordered through room service to a guest’s door. A boutique hotel that is nestled between Apple’s headquarters and other tech companies, called Aloft Cupertino, has a robot butler called Botlr that is able to move between the various floors of the hotel in order to take items such as toothbrushes, chargers and snacks to guests. These types of digital systems not only make it easy for hotel staff to deliver items to guests, but it also offers a forward-facing digital experience to people who stay at the hotel. Infrared scanners are now also used to minimise disruptions relating to housekeeping (which is a common complaint from customers). Instead of hanging a ‘Do Not Disturb’ sign on doors or having cleaning staff wake up traveling guests with knocks and phone calls, hotel staff can take a more innovative approach by using infrared scanners that will detect body heat within a room and tell cleaning staff that they should rather come back later if the room is currently occupied.
  • Digital conference facilities Besides being able to offer high density Wi-Fi for conferences and meetings, hotels also need to be able to offer access to audio-visual (AV) and digital facilities for conferences. While the amount of AV and digital equipment that goes into a typical conference room is fairly minimal, staging companies are often hired for various projects in order to equip the facility as required.
  • Mobile communication and automation In many airports, it’s no longer necessary to stand in a queue to check in and people are expecting the same kind of easy, technology-driven check-ins at hotels. Guests want to be able to do everything from checking in at a venue’s automated kiosk to ordering room service with a digital device instead of standing in queues and moving around the hotel premises to order food.
  • Cloud services Being able to provide entertainment on tap and mobile content has led to the trend of hotels investing in cloud services. While hotels want to be able to offer digital content, they don’t necessarily want to invest in IT infrastructure and IT staff, making cloud computing the ideal solution.
  • Feedback on social media Technology has infiltrated almost every aspect of our lives and hotel developers need to realise that almost any person checking in at a hotel, resort, spa or lodge, will have a smartphone in their pockets.
  • Converged LANs to support multiple services Converged local area networks (LANs) will also help hotels to create more intelligent buildings. A variety of computer-based building services can be automated in order to control lighting, refrigeration, air-conditioning and heating. Besides reducing energy consumption, converged LANs can also be set up to provide a smarter, more personal experience. If a guest is known to prefer his or her room temperature at 18°C with the lights dimmed to 65%, for example, this can be programmed before the guest checks in at the hotel.
  • Integrated, seamless experiences Technology doesn’t mean that customer experience can only happen online and through devices, check-ins and online comments. All of these experiences need to be part of an integrated, dynamic system so that the guests’ experiences are at the forefront of the marketing and  operational team’s mind.
  • Marketing, management and hotel developers can no longer work in silos and these technology trends are giving them the opportunities, tools and solutions they need to create memorable experiences that can lead to positive change and growth in the industry.
  •  
    With technology evolving and changing at a fast pace it is changing both what consumers expect and how the Hospitality industry responds to these expectations as well as how they do business themselves. The article highlights the many trends in the Hospitality industry. These trends include the improving and overhauling of a Wi-Fi network, conference rooms that offer Audio visual equipment, Smart room keys and many other different trends.
  •  
    In today's world we are surrounded by technology; however, sometimes we do not realize the extreme of which we are surrounded by until we stop and look around. The Hospitality industry is quickly adapting to the technologically world we live it. I read an article written by Jeff Robinson, Technical Director for Aurecon titled "Technology in the hospitality industry - exploring the very latest trends". This article was beyond interesting because it touched on some on the way technology has already changed the hospitality industry and ways it will be changing it for the future. Robinson tells us in his article that "some of the trends in industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure and staffing requirements". This means its not only about the bottom dollar, but the experience of each guest when they stay at the hotel. Robinson also states the obvious fact that travelers these days do not see Wi-Fi as a perk, but more of a must have. Full access to audio-visual is also on the must have list especially for business meetings and conferences. What I found most interesting from Robinson's article was the introduction of the Near Field Communication (NFC) technology. This technology give you the ability to share information from a short-range frequency wireless communication. This technology is also ideal for self check-ins by guests at hotels as well as smart room keys.(Robinson) Hotel room keys have come a long way. From an actual key, key card in which you insert, to a key card you simply pass close to the reader and now the birth of the smart key. "Smart room access system allow guests to unlock their doors by simply swiping their phones across a keyless pad on the door.". (Robinson) Now how awesome is that. Robinson also talks about other new technology just as the future of hotel in room entertainment, hotels offering
  •  
    It has been well described and defined that technology impacted the hospitality industry in which it has advantage and disadvantages. The update and development of software creates a change in the business. This justifies that better software leads to better customer service. For this development has given most business opportunity to grow as they give them better tools.
vmorr026

POS Terminal Market:TransParency Market Research - 1 views

  • Demand for Enhanced Services from Savvy Consumers Boosts Mark
  • The rapid growth of the retail and hospitality sectors in developing economies have had a profound impact on the growth of pOS terminal market. Small and medium sized retailers and quick service restaurants in the emerging economies of China and India are increasingly adopting pOS solutions for enhanced customer experience. With the entry of retail giants such as Wal-Mart to emerging economies, the demand for pOS solutions is further expected to rise. Therefore, Asia pacific is expected to display significant growth with the leading CAGR over the forecast period. The growth of the market is further supplemented with the rising adoption of mobile pOS in retail and hospitality sectors as they are more systematic and allow prompt processing of credit. Further, it offers ease of use, as any tablet or mobile can be remodeled into mobile pOS by simply fastening a reader to it. Thus, mobile pOS terminal are expected to experience high growth over the coming years. Furthermore, advancements in pOS terminal systems, in recent years, such as real time analytics features is working in favor of the growth of the market. Last but not the least, compliance requirements such as Europay, Mastercard, and Visa (EMV) are driving the growth of pOS terminal market as they are ensure enhanced security of payments. The information presented is based on the findings of a report by Transparency Market Research, titled “pOS Terminal Market (product Type - Fixed pOS Terminal, Wireless and Mobile pOS Terminal; Component - Hardware and Software; Application - Restaurant, Hospitality, Healthcare, Retail, Warehouse/Distribution, and Entertainment) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 - 2025.”
  • The global POS terminal market is segmented as follows: POS Terminal Market, by Product TyPe Fixed POS Wireless and Mobile POS POS Terminal Market, by ComPonent Hardware Software POS Terminal Market, by APPlication Restaurant HosPitality Healthcare Retail Warehouse / Distribution Entertainment Others (Field Service, Government, TransPortation, etc) POS Terminal Market, by GeograPhy North America EuroPe Asia Pacific MEA South America
  •  
    The topic mainly implies on how well pOS system integrate and how useful it is in the industry from small to large business entities. The market growth definitely rely in the point of Sale system as they adopt the flow and the advancements which is mainly beneficial to hospitality industry. As it has been pointed out on the demand for enhancement applicable to the industry's tech savvy customers. It features it's functionality, convenience, as well as the use of different type of devices. It also entails a well detailed information with all the product types, components, application and geography. Although the research gives us a standard basis on its uses and functions but it gives ideas that the system is a demand as technology evolves quickly in business. pOS function so well that it helps boost the market, and the hospitality's revenue. It also focuses not only for the easy use, but also assist associates when it comes to accuracy and efficiency to improve customer service. It is also good to know that implementation of the compliance requirements to ensure safety and security will not be disregarded as they enhance further.
davidclark33

Predictions for HosPitality Tech in 2019 | HosPitality Technology - 1 views

  • Every new year presents us with an opportunity to start fresh and improve ourselves for the future. As we start to get our personal resolutions ready, we should also recognize the opportunity that 2019 presents us to find new ways to differentiate and improve our guest experience. Of course, one way to do this is to leverage technology that solves problems for not only your guests but for your teams as well.
  • Unleash The Data Floodgates Knowing your customer down to the smallest of details is essential to good customer service today. Data holds the key to unlocking these actionable details.
  • n other words, there’s no shortage of data that you can collect on your customers. From browsing history to customer service records, basic information forms, and surveys recording preferences, you can gather endless information to get to know and service your guests better.
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  • Trends tell us that a personalized experience isn’t enough anymore; guests today want a hyper-personalized guest experience. In order to provide one, hotels are going to have to think of new and innovative ways to collect data and then quickly and seamlessly use it to meet and exceed expectations. For example, Virgin Hotel Chicago adjusted its rewards program to be less of a rewards program and more of a preference program. In the program, appropriately called “The Know,” guests put in information about themselves in exchange for things like coupons to dine at the hotel’s restaurant. It gives them the chance to give dietary preferences, select what types of liquor they’d like in their mini bar, and what kind of cocktail they’d like waiting for them at check-in.
  • Smart Rooms & Self Service For The Win The “smart home” has left the bedroom and transitioned to the hotel room. Hotels of every shape and size are incorporating self-service capabilities that ‘smart’ technologies offer to meet the needs of their guests at every point of their stay.
  • Hotels like Hilton allow guests to check-in and set their room preferences -- from temperature to how dim or bright the lights should be -- before they arrive. By implementing self-service options, you help reduce wait times for guests trying to find information and request service.
  • Yotel is also embracing the digital revolution by allowing guests to check in via their airline-style kiosks. The kiosks, which are set up throughout the lobby, allow guests to avoid lines, select preferences, and set them up with their room quickly and easily. With studies showing that people estimate that they waste at least one hour a week waiting in lines, these self-service options not only alleviate waste times, but frustrations as well.
  • At the Godfrey Hotel in Boston, when you walk into a room, the television automatically syncs with your phone and loads your social media, Netflix, or Hulu account giving you easy access to all your favorite content. Meanwhile, in New York, the Renaissance is using its interactive digital concierge service to offer suggestions and information on restaurants and sights.
  • Real-time Communication Will Make Or Break You Of course, even with the introduction of new and exciting technologies that do some of the work for you, you still need to master the basics, such as communication. And today, this means real-time communication. Why, you ask? In December 2017, hotels on the Zingle platform received over 140,000 messages from guests. That’s roughly 4,500 messages a day that teams are fielding regarding everything from service needs, recommendations, complaints and general information inquiries. To handle this deluge of communication, savvy hotels leveraged 103,811 automated responses to answer some of the more common questions in a more efficient manner.
  • PrePare For A New Reality… That Includes Robots As time goes on, hotels are going to have to find ways to incorPorate more immersive and interactive technology in order to Provide better and more memorable exPeriences that differentiate themselves from their comPetitors. 2019 is Poised to be a big year for virtual and augmented reality as hotels either find ways to incorPorate it, or face the unhaPPy reality of losing guests.
  • From Hilton to Intercontinental, physical bots have joined their digital counterparts in entering the hospitality industry. However, hotel teams don’t need to panic about losing their jobs -- just yet. Nonetheless, they do provide real value for their ability to perform mundane, repeatable task that can free up staff to service guests elsewhere.
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    This article was written at the end of 2018 with discussion and predictions for Hospitality Technology in 2019. The majority of the new technology is centered around improving the guest experience with most of it related to the hotel industry. From self check-in kiosks like you see at the airport, to smart rooms in the hotel that sync with your phone and automatically show your netflix and other social media platforms on your tv.
jackyreis

The Role of Green Technology in the Sustainability of Hotels Essay - Free Argumentative Essays For Students - 2 views

  • Throughout the life of hotels— from building construction, operation, maintenance and evolution—the environmental issue is the wasteful consumption of vast amount of resources such as water and energy and accumulation of air, soil and water pollution in a built environment. The unique service function and operations of hotel result to a stronger ecological impact when compared to other buildings used for commercial purposes. (Bohdanowicz, Simanic & Martinac, 2004)
  • It is imperative for hotels to construct buildings, design their facilities, operate, and refurbish structures in a way that causes the least possible harm to the environment. (Straus & Gale, 2006)
  • Protection of the environment through eco-friendly Practices by hotels involves a radical change in oPerations and a long-term imPact, which makes this a sustainability-driven strategy
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  • The growing concern over sustainability in the business sector led to developments in innovative environment friendly processes and tools collectively called green technology
  • Green technology enables the eco-friendly practices of business firms.
  • The concept of sustainability emerged in the field of natural sciences in recognition of the scarcity of natural resources and the need to rationalize usage to secure sufficient resources for future generations (Kirk, 1995).
  • The concern of sustainability is ensuring the continuation of the well-being of people and protection of the environment from wasteful use or destructive activities.
  • The implementation of sustainability plans involves innovative methods and tools accessible to hotels and responsive to the multi-dimensional issues including impact of operations on the environment experienced by hotels. Green technology understood as eco-friendly tools and processes or environment friendly products support the successful implementation of sustainability plans in the hospitality industry.
  • 1.      Minimized pollution and rational energy and water consumption. 2.      Respect for culture and tradition. 3.      Community involvement in the hospitality economy. 4.     Consideration of quality instead of quantity in terms of the visitors to tourist destinations. 5.      Economic benefits redound to the community. (Robertson, 2007)
  • In relation to environmental sustainability, there are also considerations for inclusion into the sustainability plan of hotels to ensure that they meet environmental compliance (Butler, 2008)
  • However, even if sustainability planning is a tedious task, the expected outcomes are long-term and compelling because this determines the continuity or viability of hotels, firms whose future survival depends on sustainability (Butler, 2008).
  • 1.      Scale and distribution of operations in a given area. 2.      Hotel demand and means of alleviating the negative effects. 3.      protection of key assets historic buildings, townscape or coastline. 4.     Contribution to other related areas such as economic development and cultural preservation. (Sharma, 2004)
  • Since the sustainability of hotels spans multidimensional aspects, the contribution of hotels to other areas such as employment or job creation also supports its sustainability.
  • Green technology received recognition as an aspect of human society and therefore part of sustainability. In a sustainability panel of representatives from the hospitality industry, sustainability as a strategy meant addressing today’s needs without adversely affecting tomorrow’s needs (Knowles, 2008).
  • Examples of product enhancement are energy saving appliances and fixtures such as fluorescent instead of incandescent lights or intelligent air conditioning systems that regulate room temperature depending on the presence of its occupant
  • The extent of reduction of waste varies since this could range from minimal to significant decrease in the volume of waste generated, capacity of landfills, and transportation needs. By benefiting the environment, economic benefits also accrue. (Billatos & Basaly, 1997)
  • dopting waste management processes and tools accrues financial, economic, and environmental benefits for hotels.
  • Key to these activities is the ability to harness the full functional value of materials and product components at the least possible additional processing cost for recovery and reuse. (Billatos & Basaly, 1997)
  • First is design of recycling or the cost-effective manner of recovering and reusing materials. The design provides support during the disposal stage to ensure low added cost for recovery. Second is design for disassembly encompassing the methods enabling the minimization of cost in segregating reusable materials. This leads to savings that accumulate when design interventions are made during the stages of material selection and assembly that already separates reusable materials
  • Third is toxics management comprised of the activities of controlling and eliminating toxic materials that are innate components of products such as cadmium or lead. Excessive levels of these toxic materials are hazards to health and the environment. (Billatos & Basaly, 1997)
  • Environmental benefits include reduced accumulation of waste and lesser risk of soil, water and air contamination of toxic production. (Billatos & Basaly, 1997)
  • Pollution Prevention involves the elimination of Processes in manufacturing that cause Pollution. This requires change by redesigning the Production Process in a manner that Prevents the accumulation of harmful by-Products or the redesign of the finished Products so there would be no use for Processes that result in hazardous by-Products. The Prevention of Pollution in Production design exacts caPital investments but the cost of redesign is deemed less when comPared to the cumulative cost of controlling Pollution, which would likely increase with new regulations imPosing more active methods of Pollution control. (Billatos &amP;amP; Basaly, 1997)
  • Green technology as a process and a collection of tools addresses four objectives, which are a) waste reduction, b) materials management, c) pollution prevention, and d) product enhancement (Billatos & Basaly, 1997). There are processes and tools specifically targeting any one, some or all of these objectives so that the appropriate choice depends on the priority of hotels.
  • The technological development of product enhancement innovations is escalating and promise greater functions for business establishments. (Billatos & Basaly, 1997)
  • Utilizing product enhancement technologies influence the sustainability of hotels in terms of savings on operating cost, lesser pollution and waste in the built environment, and value creation for environmental conscious customers (Yaw, 2005).
  • Overall, green technology supports the sustainability of hotels by decreasing a wide range of economic and non-economic costs to support the financial viability of hotels in the long-term and conserving the natural environment on which the hospitality industry depends for the continuity of business. By adopting green technology, hotels gain processes and tools it can use to secure its sustainability.
  • A range of energy saving technologies is available to the hotel industry. These technologies could make hotels green buildings by targeting various areas for energy saving.
  • One is electric heating pumps as alternatives to conventional electric boilers or condensing/non-condensing boilers requiring gas to run. The use of this green technology by a hotel in Hong Kong with a rooftop swimming pool showed a reduction in energy consumption by 26.5-32.5 MWh and a reduction in greenhouse gas emissions by 12,000 kg. When computed over a ten-year period, using this technology would save the hotel HK$226,400 in energy cost savings. The hotel can earn back the cost of adopting this technology in two years. (Chan & Lam, 2003)
  • Building designs able to harness alternative sources of energy comprise green technologies that support the sustainability of hotels. Solar panels continue to gain function in energy saving for hotels (“Building in a green edge,” 2008) although the payback period is longer than expected, the energy saving potential extends to the long-term. The use of building designs that harness natural light such as skylight atriums that do not use artificial lighting during the day are also green alternatives for hotels (Kirby, 2009).
  • Another direction of green technology for the kitchen is the reuse of exhaust heat from the kitchen by harnessing the heat from the exhaust or condensing hot air to produce steam for use in cooking. This is a means of recycling energy. However, this involves the integration of the design in the structure of the kitchen or the building itself, which means greater investment. (Higgins, 2008) Nevertheless, further innovations in this technology could enhance practical value for hotels.
  • In other areas of hotels such as rooms and bathrooms, e-sensor systems and LED lights comprise green technology options. E-sensor systems apply to different systems such as lighting and air conditioning. The e-sensors have the capability to change automatically the lighting or air conditioning settings depending on the area of the room where there are people or temperature changes in the room. LED lights offer greater energy savings than fluorescent lights so this represents the third generation in lighting technology. (Kirby, 2008) Systems thinking in energy management comprise a promising green technology in saving on energy costs (Sobieski, 2008).These technologies are widely available and accessible to different hotels. The energy saving is experienced in the short term and the payback period is shorted. The problem with this is hotel guests tampering with the system leading to added cost for repairs. This means that awareness and information dissemination are important for the effectiveness of these technologies.
  • Another green technology for rooms is the biodegradable key cards. These have the same life span as the conventional key cards except that these are biodegradable or recyclable. (Gale, 2009) These require little cost with high environmental impact.
  • This involves the placement of water treatment plants that recycle water used in baths for flushing in toilets. (Edwards, 2004) These comprise viable and accessible water conservation practices that would contribute savings on the cost of water to rationalize the consumption of water as a scarce resource.
  • One is the conscious involvement of hotels in the protection of the environment since the nature of the business of the hospitality industry and the closely connected industries such as tourism heavily rely on the soundness of the natural and socio-cultural environment for business
  • The other is the investment in environment protection in a manner that secures economic and financial as well as a range of non-monetary benefits for hotels in the long-term (Vermillion, 2008).
  • Energy consumption is also a benchmark of the eco-friendliness of hotels
  • The water conserving technologies provide the process and tools for hotels to achieve this benchmark.
  • Waste and pollution management are also benchmarks of the ecological involvement of hotels.
  • Green technology takes the role as an enabling process and tool for hotels to become sustainable.
  • With hotels competing to maintain its customer base and pull customers to shift to the hotel’s services, green technology could become an enabler for hotels to become competitive.
  • Investing in green technology enables hotels to significantly cutback on operating cost. This enables hotels a wider profitability margin and room to offer promotional prices to attract more customers (Jones, 2002).
  • Green technology has taken a central role in the sustainability of hotels. The concept of sustainability of hotels involves the aspects of environmental protection and business viability.
  • The use of green technology also contributes to the viability of business firms in terms of financial standing and non-financial competencies in the long-term. Going green attracts the niche market of environment enthusiasts that contribute to sales. Using the range of green technologies available would also result in savings from operating costs in the long-term, which increases the profit of hotels and gives them flexibility to invest in marketing activities.
  • It is a sound strategy for hotels to consider green technology as a process and a collection of tools in support of sustainability goals.
davidclark33

In A Covid-19 World, Here's Why You Should Use A Travel Agent - 0 views

  • Back in March, I wrote about how travel agents helped clients get home as walls of travel restrictions went up, and as airlines cut flights.
  • That story led a number of travel advisors to contact me, sharing their tales. With pictures of stranded travelers sleeping in airports still fresh in my mind, and thousands of others unable to get ahold of their airlines, I thought now would be a good time to remind you why it pays to use a travel advisor. From Classic Travel Connection in Birmingham, Alabama, Christen perry recalled, “On March 11, during the middle of the president's speech to our nation regarding travel to and from Europe my team began making immediate contact with our clients who were still traveling in Europe.”
  • Closer to home, as millions of folks who booked direct were getting busy signals, Alexis Sherry of As Travel Pro was swinging into action. A family she had in the Dominican RePublic were notified by their hotel that the airPort was shutting down. Since they had used a travel advisor, as in real Person, not an online screen bot, they had no Problem getting through. After finding no flights available, Sherry contacted a Private jet comPany, which arrived to Pick the family uP just seven hours after the hotel notified them of the shutdown. She also obtained a credit for the remainder of their interruPted stay.
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  • She continued, “We could only assume how crazy the European airports would become when they woke up the next morning to the news from the press conference. Even though it was the middle of the night for them, we called them, woke them up, calmly communicated the situation, and asked them to pack their bags and head to the airport. “While they were doing so, we began immediately changing their flights to get them home as soon as possible. By acting quickly, calmly, and as a team, we were able to communicate with the clients, with each other, and with our suppliers. Our clients were among the first out of Europe that morning.”
  • Back across the Atlantic, Louisa Gehring of Brownell Travel affiliate Gehring Travel, didn’t need to look far to see how quickly the situation was deteriorating. A reporter from The New York Times posted about “bedlam” at Charles de Gaulle Airport as throngs of Americans sought to get home.
  • When the ban was announced, Gehring reached out to a couple were in the City of Lights celebrating the wife’s 40th birthday. She talked them through options to return home, even though it was 2 am. Her clients decided to leave the next day. In cutting their trip short, they were going to miss going to the top of the Eiffel Tower and a dinner cruise by celebrated chef Alain Ducasse, which was also nonrefundable. Within hours, the star advisor moved both experiences to that day, their final day in paris. They were among the last visitors to the Eiffel Tower before it closed, followed by dinner, where they were among only a guests.
  •  
    This article is about the value of using a travel agent. The article describes several real-life situations that unfolded as borders and countries were shutting down travel.... all while tourists were still visiting these countries. Luckily these tourists booked their vacations using travel agents so they were able to work with their travel agents on navigating home and not with a computer screen.
laboygrisell

GDS vs. Channel Manager: What's Better for Small Hotels? - 1 views

  • Small accommodation providers have two options when it comes to distributing their online inventory. They can either do it via a global distribution system (GDS) or via a channel manager.
  • Option 1: Global distribution system (GDS)
  • GDS acts as a middle-man that connects your small hotel to a network of travel agency professionals, including corporate travel bookers. You connect to the GDS, giving you access to all of the travel agents your GDS is connected with. Those travel agents then sell your rooms to their customers (a mix of corporates and leisure travelers), and any bookings made are automatic.
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  • Retail model This is the traditional model, ie. how you would work with a retail or traditional travel agent.
  • Merchant model This model applies to third party service providers that connect you to retail travel agents (by integrating with a GDS) and online travel agents.
  • Opaque model In this model, your guests don’t know they’re staying at your specific property until after they’ve made the booking.
  • Small accommodation providers can benefit greatly from using a GDS to connect to retail travel agents and corporate buyers. However, we highly recommend that you steer clear of the merchant model, because you would be paying commission to both the third party service provider and the OTA.
  • Option 2: Channel Manager
  • On average, small hotels can cut the commissions they pay in half by using an all-in-one solution
  • In this kind of business relationship, it’s much better to retain full control of your rates and inventory
  • In the distribution landscape, Global Distribution Systems (GDS) are just one of the many players involved in selling your rooms to a world of travelers. They are one of the oldest kinds of distributors in the industry, so it’s important that you understand how you can work with them effectively.
  • A GDS doesn’t work exclusively for accommodation providers – it does the same for airlines, activities, and car rental companies.
  • Your rooms are sold through all channels connected through the GDS e.g. traditional travel agents. Whoever sells your room earns a standard commission. Your guest pays you, then you pay your agent. An easy way to understand this model is if you think about how you would work with your local brick and mortar travel agency, that caters to walk-in customers. This is the default model used upon connecting with a GDS.
  • In this model, you would work with online travel agents (OTAs) like Booking.com via the third party service provider. An OTA sells rooms on your behalf, allowing your guests to find and select your hotel, check your availability, and make a booking.
  • However, this is very costly. As they are a third party provider of GDS services, you would not only pay commission to the OTA (a percentage of each booking), but you would also be paying the third party service provider a commission for use of the system (usually $10-$12 per reservation).
  • The only difference is, they won’t guarantee it (there is less of an incentive to sell you because there is no additional commission for them), and they will de-emphasise your listing (by placing it at the end of the list, hiding images, hiding room rate, and other strategies).
  • You set up several rates (usually 25%-45% less than retail rate), selling your rooms based on bids that guests make based on location, star rating, and other attributes. For example, priceline uses a bidding system, and Hotwire allows guests to make bookings based on discounted rates.
  • GDSes are great for tapping into the corporate travel market – however, it is being used more for other types of travel than for accommodation.
  •  
    Compared to large hotel chains and airlines, the GDS can play a different role for businesses of smaller sizes. For small hotels, it may be beneficial to make use of a channel manager instead of depending on sales from a GDS. The article suggests to smaller hotels that channel managers, who work directly with travel agents, can mean more profit for your business. Using the GDS and a travel agency, you are technically paying 2 commissions. With a channel manager, you would only be paying one. Having this business relationship will cut out a middle man, and hotels with smaller budget will find this strategy more efficient.
  •  
    I find this article a little misleading. The GDS are channels, can be managed by a channel manager, or in conjunction with, or separately but usually for smaller hotels require an intermediary. Accessing the GDS(s) are used less by smaller hotels for two main factors: 1. Costs and Fees 2. Scope of demand (driving the right customers). 3. program Fees The article cites figures which have changed substantially since 2015, as of Q4 North American GDS growth was up 6.4% and ADR was up 4.2% YOY with 18.4% of all bookings coming through GDS. TravelClick, Inc. (2019, March 4) What isn't highlighted in the article was the fact that margin agreements with OTAs for smaller independent hotel range anywhere from 20-35% . If the article had done an actual cost comparison (access through intermediary to GDS instead of OTA) the 10% commission + access and delivery fee may have proven more profitable. It would have been better if they had done a little more comparative cost analysis. TravelClick, Inc. (2019, March 4). GDS Booking and ADR Growth Drive Strong Q4 2018 RevpAR performance in Hospitality. Retrieved from https://www.hospitalitynet.org/performance/4092226.html
  •  
    This article from the Little Hotelier talks about what exactly is GDS and the Channel Manager and which on is better for Small Hotels. Small Hotels should opt for the system that gives them what they need, but in their price range and for the size of their business.
kbakermhd

Walmart and Target Have a Big Problem They Don't Want to Fix - TheStreet - 0 views

  • Retailers and restaurants love to push work off on consumers under the guise that it's somehow better for them. It's like when you order a bagel and a cup of coffee at panera Bread and you get handled, a blank bagel, frozen butter or cream cheese packets, and an empty coffee cup.
  • Letting me customize my coffee in an app as Starbucks (SBUX) - Get Free Report does is customer service. Handing me an empty cup and pointing me toward a carafe with a milk and sugar station is the exact opposite.Self-checkout is the same principle. If Target (TGT) - Get Free Report or Walmart WMT offers a few stations where people in a hurry can opt to check themselves out, that's very different than replacing your cashiers with automated checkout stations. That's not about convenience, it's about saving money.
  • And, yes, self-checkout has increased shoplifting, but it has also gone from being a convenience offered to customers to a cost-saving method for stores. It's automating an area where people do a better job in a lot of ways.
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  • sacrificed a chance to connect with your customers.
  • Human interaction and connection building can't be automated. Some tools may aid in that relationship, but ultimately people matter.
  • Automate the things people can't see and put as many human beings into helping customers and building connections as possible
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    This article discusses the controversial self-checkout model in major chain stores such as Target and Walmart and the cause and effect of labor issues and how other scenarios appear to be encouraging a time when this model replaces human checkout entirely. It was reported that Walmart loses 3 billion every year to customer and employee theft. For the most part, retailers have been thinking about self-checkout through a financial-savings and customer-experience perspective. But inherently, that means there's going to be less eyes on a transaction, less human interaction and more opportunity for shrink.
acarter001

Seven Mobile Marketing Opportunities For The Travel Industry - 0 views

shared by acarter001 on 15 Feb 17 - No Cached
  • 3. Enable location-based services and information. A 2014 Ipsos study commissioned by Google showed that 88% of people make local searches on smartphones, while 61% want mobile search results customized to their immediate location. Location-specific offers, driving directions and maps, and localized search results all play a role here. For example, if a person searches “Olive Garden” on mobile, chances are excellent that they are looking for a local restaurant. The brand can win more sales when it ensures that its local stores are in the mobile search results. The quickest way to do this is to buy search terms including location, i.e. “Olive Garden Birmingham AL.” Over the long run, you can boost your local SEO by claiming each location in Google and Bing, and then driving citations and ratings from users. 4. Help people avoid lines. Mobile check-in helps hotels, airlines and car services improve guest satisfaction. The Center for Generational Kinetics conducted a study that found that 40% of millennials prefer purely online customer service, supporting the overall trend that they prefer self-service experiences offered via mobile instead of in person. I recently had a four-day hotel experience in which I checked in, checked out, made requests and ordered room service, all via mobile and without speaking to anyone. It was simply an experiment for me, but self-service is the preferred way of doing business for many. 5. Offer local insight and options. Innovative travel companies now replicate concierge services through their apps. Hotel and airline apps sometimes offer local area guides and activity booking tools. These tools make travel experiences richer and boost loyalty. For example, my team and I recently stayed in a hotel in philadelphia. We arrived after 10 p.m. and wanted a good nearby restaurant that was serving at that hour. After a few clicks, we had a reservation and walking directions.
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    It is important that the travel industry pays attention to the opportunities available to them with e-marketing. They are able to reach customers in ways that were not available previously. This technology allows hotels to offer their customers automated check-in, order automatic check in online, and even give their guests concierge services. It is also possible to suggest items and offer specials based on their location. These tools turn customer's phones into marketing devices that can really drive revenue.
Jiabao Han

Hospitality Software - 0 views

  • Hospitality softwares are extensive software packages specially designed to help you manage your hotel. They can be used in hotels, motels, inns, resorts, lodges, hostel, military guest houses, ranch, suites, apartments and bed & breakfast. This type of software is also called property Management System in the hospitality industry. They are created specially for the hospitality industry. Hospitality softwares tend to have hotel specific spreadsheets, templates, forms, marketing promotions, training programs, menu analysis tools and financial tracking tools. The have many modules like: Hotel administrations, Hotel Front Desk Management, Hotel housekeeping, and Hotel accounting.
  • In order to be successful hospitality software should have User Defined Fields for high flexibility. High-quality graphical representation of rooms. Real-time statistics. 100% web based application. All of the modules should work closely together pulling from the same data without latency. Maintain the website flow while maintaining the activities of the key departments by the hotel staff.
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    This article gives a brife introduciton of the using of the softwares whithin the hospitality industry, especially in FO, HSKp and ACC department.
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    Hospitality Technology
anonymous

Another rumour quashed then - Amadeus backs growing anti-Google lobby | Tnooz - 0 views

  • The floodgates have opened – last week’s frenzy of activity, when Expedia and then TripAdvisor submitted complaints to the European Commission about Google, has clearly triggered something. To paraphrase, as both pretty much argue the same thing, the complaints centre on accusations of unfair practices in search which, the pair argue, is damaging the industry and consumers. No major surprises there, given that Expedia and TripAdvisor were original members of the FairSearch anti-Google lobbying group in the US. What raised just a few eyebrows was when, a few hours after TripAdvisor’s statement was released, ETTSA (European Technology and Travel Services Association) came out in support of the pair. ETTSA primarily represents the interests of the GDSs, as well as online travel agencies such as Expedia, Ebookers and Travelocity, in Brussels, but the decision to publicly back individual companies effectively puts the GDSs, under the umbrella of their representative body, also up against Google. Fast forward a few days and now Amadeus has decided to publicly back Expedia’s complaint to the EC.
  • Amadeus, alongside ETTSA, is particularly concerned about the likely impact of Google Flight Search, when it eventually expands outside of the current customer base of the US.
  • But for Amadeus, which just a few weeks ago saw its UK MD Diana Bouzebiba suggest again that Google needs partners in Europe, to now also come out in support of the anti-Googlers will speak volumes to those that have watched closely ever since June 2010, when Google first announced its acquisition of ITA Software. Clearly Amadeus is not expecting to be forming a major partnership with Google any time soon. Unless it is some kind of weird reverse psychology, of course.
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    The contention between these OTA's and Google is a bit confusing and requires further research, but I think what is essentially at hand is severe competition. Google Flight has implications to cross over into OTA territory, which puts GDS's in a difficult position: support the OTA's or enter another profitable partnership with Google. Amadeus seems to be backtracking on its stance regarding new Google Flight Search, originally implying forming a partnership with Google, and now stating it is taking the sides of "anti-Googlers Expedia and TripAdvisor.
cbespinel

Microsoft and Harrah's unveil high-tech interactive bar table - USATODAY.com - 1 views

  • A program called Mixologists lets patrons play bartender by creating and ordering concoctions of whatever cocktails and mixers they click on. The system is able to remember users' drink orders and, one day, may be able to offer customers the same drink at other Harrah's locations, such as when they play a slot machine. Another program lets users watch YouTube videos, either by searching or choosing from a list of popular videos. Harrah's officials said they reached a licensing deal with YouTube on Wednesday. The table also includes a program called Flirt, which lets customers sitting at any such table in the lounge see and chat with each other, take and e-mail pictures and even trade cellphone numbers. "In a different point in my life, I might use Flirt a lot," Stanley said. Other programs let users play video games or get information about restaurants, shows, nightclubs and other Harrah's attractions. pete Thompson, Microsoft's general manager of surface computing, said the table's computer was designed so businesses can customize it to meet their needs. "This is very open. There's no scripting," Thompson said. "people feel a sense of freedom." Thompson said the computer uses a camera behind the screen to detect hand movements, which become visible to the camera like silhouettes once users press their fingers on the table. That lets the table display high resolution images but still function as a table, he said. Unlike a typical computer monitor, you can still set drinks on it.
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    This is a great way to collect the preferences of your customers, it definitely gives them new options that were not available before, the hospitality industry is constantly changing, technology becomes more important every day. This technology can also be a tool for management to keep track of sales and minimize theft.
Rochelle Perez

Gett Lands $100 Million for Ground Transit for Corporate Travelers: Travel Startup Funding This Week - Skift - 2 views

  • This week, travel startups announced more than $101 million in funding.>>Gett, which helps corporate travelers book taxis and ridehailing services, has raised $100 million in a funding round led by unnamed investors.
  • Gett lets corporate clients book and manage all their ground travel providers, such as local on-demand taxi operators, chauffeured car services, and ride-hailing services, in one booking tool.
  • Companies can use Gett to manage bookings, users, and expenses and make sure their employers have safe options while on the road. Gett said a third of Fortune 500 companies use its services.
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  • Triparound is a travel tech company that aims to bring travel planning into the future. Its business-to-business software strives to help travel professionals to do more with less.The tool offers to help hotels manage guest trip-related requests, such as for booking local experiences and attractions. Its software for travel advisors and destination management companies includes an itinerary builder. The tool aspires to make it easier to find, create, present, and manage itineraries online.
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    Gett, a travel start up that assists in trips for larger corporate companies, is being funded by venture capital firms and gaining the additional tool of Triparound
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