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kesca010

Using Proximity-based Technology At Events - Eventeem - 0 views

eventeem.co.uk/proximity-based-technology

shared by kesca010 on 22 Nov 21 - No Cached
  • Proximity-based technologies provide brands unique opportunities both to interact with customers and deliver content straight to their devices.
  • Proximity-based technology is the perfect way to add interactivity to a campaign, through both content delivery, as well as other, more campaign-specific methods.
  • Beacons act as geographic points, where a device which meets the appropriate criteria e.g.
  • ...4 more annotations...
  • This can range from a notification of deal offers, a tactic used by US supermarket giant Target in over 50 stores nationwide, to a small piece of content.
  • Sharing-based Loyalty Card:
  • A live Competition:
  • A “Second Screen” Experience:
  • kesca010 on 22 Nov 21
     
    This article speaks about the tole of Proximity based technology in events. It covers the benefits it brings and how it can work for companies. They present great examples on how companies have successfully used this technology.
jblan183

What Will Smart Homes Look Like in 10 Years? | Time - 0 views

time.com/...smart-homes-future

sustainable house tech business

shared by jblan183 on 22 Nov 21 - No Cached
  • manufacturers are putting their R&D and marketing budgets behind home-monitoring and security gadgets–they will have 22.6% of the smart-home market share by 2023, estimates research firm IDC, with smart speakers and lighting equipment not far behind, at 15.4% and 11.8% respectively
  • cybersecurity will become all the more vital. Any kind of massive breach that turns off consumers, says Daniel Cooley, chief strategy officer at electronics-component manufacturer Silicon Labs, could be catastrophic for the industry. “I call it a mass-extinction event for the Internet of Things,” he says.
    • jblan183
      jblan183 on 22 Nov 21
       
      This can hint towards a huge improvement with a huge risk; a house with everything you could ask for being automated for your convenience could be easily hacked and just like that, your personal information is taken and shown to the entire world, or used to the hacker's advantage. My tip: tread carefully if you wish to buy a smart home or invest in a smart home company.
  • Smart vacuum cleaners like iRobot’s Roomba are already picking up after us, while products like the Aibo, a robotic dog for children, show how they might help keep us company like a pet. As for the future? Robotic-furniture company Ori Living is working with Ikea on pieces that change based on your needs, getting the bed out of the way when you need a desk, or hiding your closet when it’s dinnertime.
  • ...2 more annotations...
  • A bill put forth by Virginia Senator Mark Warner in March would push the government to set up minimum security requirements for smart devices used by federal agencies; such requirements could eventually become standard for the industry at large.
    • jblan183
      jblan183 on 22 Nov 21
       
      Hacking could become rare with this bill, with any smart device requiring minimum security requirements that would force all smart device businesses to comply to the eventual standard of the industry.
  • All the automated attentiveness will come with a high price tag: consumers will spend $123 billion on IoT gear by 2021, according to advisory firm ABI Research, a number that’s likely to rise thereafter.
teallemejia

Keeping Mobile Tech in Hotels Secure with Biometrics | By Court Williams - Hospitality Net - 0 views

www.hospitalitynet.org/...4096433.html

hotels biometrics

shared by teallemejia on 26 Sep 21 - No Cached
  • Biometrics are biological measurements or physical characteristics that can be used to identify individuals.
  • Marriott hotels in China use facial recognition technology for check-in purposes, charging the room fee and deposit automatically to guests' Alipay accounts and providing the room key after identity verification
  • Many hotel chains use large-scale, organization-wide enterprise systems for their IT operations. These require exceptional cybersecurity, controlled user access, and extensive cloud computing capabilities.
  • ...5 more annotations...
  • Hotels are also embracing the Internet of Things for the benefit of guests, to adjust room temperature settings, lighting, voice-controlled room service, operate adjustable beds and other appliances.
  • Many properties are combining augmented reality (AR) and virtual reality (VR) for entertainment, convenience, and administrative purposes. AR-powered signage, for example, can help direct guests to check-in or pick-up locations, based on their mobile fingerprint and biometrically-verified identity.
  • The closer the connection between biometric methods and the user, the greater the security. Since a user's personal mobile device is effectively a "closer" link to the individual than a hotel's facial recognition system, one of the benefits of going mobile is increased security of data, employees, guests, finances, and facilities.
  • Mobile biometrics, like any other technology, opens the door to the risks of cybercrim
  • Research from SmarterHQ shows 72% of consumers will only engage with marketing that is personalized to their interests, while 86% don't want to provide their personal information because of privacy concerns. This creates a major conundrum for the hospitality industry.
  • teallemejia on 26 Sep 21
     
    A question we have all been asking is how can our data that we share be safe with businesses as technology continues to improve and progress into the hospitality industry. Biometrics are biological measurements or physical characteristics that are used to identify individuals like fingerprint mapping or facial recognition. Marriott hotels in China are already using facial recognition technology for checking in and charging the room fee and deposit to the guest's account. Many hotels also use biometrics for their IT operations. The closer connection between biometric methods and the user the security is greater. A person's phone is effectively safer than a hotel's facial recognition system and provides increased security of data.
cingram21

OrionStar launches 'Lucki', the robotic waiter - 0 views

roboticsandautomationnews.com/...45793

shared by cingram21 on 19 Sep 21 - No Cached
    • cingram21
      cingram21 on 19 Sep 21
       
      The OrionStar "Lucki" robot is a server that is promised to offer significant increases in profitability for a restaurant. The robot is dynamic in that it can offer fully customizable messaging, upsell, and improve loyalty programs. It is also able to integrate with many existing platforms. The robot can also act as a host by leading guests to the correct table.
  • t can also carry a load of up to 40 kg (10 kg maximum per tray) and serve to up to four tables on a single trip – reducing labor costs and increasing efficiency by 2-3 times that of manual delivery.
  • Equipped proprietary OrionStar technologies, including radar scanning, fisheye camera and RGBD multi- sensors, the robot achieves precise laser-based navigation and segmented speed control.
  • ...3 more annotations...
  • he company says its robot improves delivery efficiency and increases revenue for businesses through customer attraction, dynamic advertising and personalized interactions, offers a Covid-safe contactless delivery, as well as addresses the restaurant and hospitality industry labor shortage.
  • Lucki can work 15+ hours on a single charge,
  • It is estimated that the smart delivery robot can help bring nearly $8,000 annually in net profit to a restaurant.
  • dnune013 on 20 Sep 21
     
    "Lucki ensures safe, speedy and spill-proof delivery every time. Equipped proprietary OrionStar technologies, including radar scanning, fisheye camera and RGBD multi- sensors, the robot achieves precise laser-based navigation and segmented speed control." "Lucki also comes with OrionStar's AI-driven robot marketing features, enabled by the robot's six microphones, 360° listening technology, a 10.1-inch touch-screen, 1080p definition and ability to detect customers' needs within a 5-meter radius."
  • dnune013 on 20 Sep 21
     
    Lucki reminds me of the Archie robot mentioned in the lecture by delivering things. Lucki however is equipped with tons of input gadgets to collect data from itts customers and use them as marketing tools.
cingram21

How proximity engagement turbo-charges QSR loyalty| Q | QSR Web - 0 views

www.qsrweb.com/...ment-turbo-charges-qsr-loyalty

shared by cingram21 on 26 Sep 21 - No Cached
    • cingram21
      cingram21 on 26 Sep 21
       
      This article does a nice job of explaining how to effectively utilize proximity marketing to grow loyalty. It discusses the importance of understanding privacy and how important it is to monitor app downloads and deletions to determine if the strategy is aligned with guest expectations.
  • That's the beauty of proximity engagement. Not to be confused with location-based marketing, proximity engagement is about engaging your customer with a message they will actually want, not simply sending them the message you want them to get.
  • The aforementioned study also found that only 39% of respondents said they would keep an app for more than six months, with 28% admitting they deleted an app after using it. So, if offering an engaging app is the way to your customers' hearts, you need to figure out how to get them to keep yours on their phones.
  • ...4 more annotations...
  • This is happening despite the fact that most restaurant leaders and marketers know consumers don't want to be shouted at or nudged. In fact, when the signal-to-noise ratio gets too weak, consumers will not feel the value and are much more likely to delete the app.
  • There's an increasing amount of pressure to restrict the sharing and use of consumer data without consumers' explicit permission, which is fantastic from a consumer protection and privacy perspective.
  • Stanford University's Behavior Design Lab founder, BJ Fogg — considered the father of behavior design — explains that it takes motivation, ability and a prompt to converge at the same time for a behavior to happen.
  • When a customer is nearby, their ability to patronize your restaurant is high. When it's around mealtime, or if it's been a couple weeks since that customer has had their favorite dish at your store, their motivation to act is also likely high. When both of those criteria are aligned, then the probability they will respond to the right prompt with action is high.
cingram21

Events after COVID-19: Is it all Zoom from here? | By Malin Persson - Hospitality Net - 0 views

www.hospitalitynet.org/...4106219.html

shared by cingram21 on 26 Sep 21 - No Cached
  • 1. NFC - Near Field Communication
  • These chips, which are essentially thin stickers, can be placed around your venue, and attendees can access whatever information you want to convey to them by simply tapping their phone to the chip – no app installation necessary!
cingram21

Report by TINT Emphasizes Importance of Authentic Marketing Content for Tourism and Hospitality Industries - 0 views

www.hospitalitynet.org/...4106710.html

shared by cingram21 on 03 Oct 21 - No Cached
  • The report also considers the impact of COVID-19 on traveler expectation and social media usage, along with "The Way Forward", a framework for the creation and application of social content by travel brands.
    • cingram21
      cingram21 on 03 Oct 21
       
      This article is a summary of a detailed report on the status of social media marketing and offers up some really great statistics on the current status of social media and the travel industry
  • he leading User-Generated Content platform trusted by over 5,000 global brands, stresses the importance of using authentic social media and marketing content for travel-related industries as they recover from the global impacts of COVID-19. Travel-centric brands face a "next normal" in a world where social media adoption and consumer expectations have increased exponentially.
  • participation due to pent-up demand after more than a year of travel restrictions and extended lockdowns. Brands should use this opportunity to lay the groundwork for future success by building relationships, and thus brand affinity, with travelers.
  • ...4 more annotations...
  • - Content created by real consumers and trusted influencers alleviates travel concerns and aids in conversion. 97% of people who were influenced by social media had also discussed a recent leisure trip with a trusted source
  • More than 30% of social media users will make at least one purchase directly through their social platform of choice; meaning that brands with emphasis on social media or digital marketing should also invest in social commerce and shoppable social technologies.
  • brand trust is not only about marketing to the public, but also communicating with current and future employees. Employee Advocacy is taking a step outside of Human Resources and moving closer to Marketing and Communications.
  • Trendwatching indicates six social-driven trends that will affect tourism and hospitality organizations for the next three years: Social Commerce, physical and digital accessibility, hybrid experiences, sustainability, the new Business Travel, and Hyper-personalization.
teresastas

Skullcandy Promises to Slash 1 Million Pounds of E-Waste - 0 views

www.environmentalleader.com/...ce-1-million-pounds-of-e-waste

shared by teresastas on 03 Oct 21 - No Cached
  • EPA says recycling, reusing or donating electronics prevents pollution and carbon emissions because fewer materials for items such as plastics or batteries do not have to be produced again. The energy saved from recycling 1 million laptops, for example, is equivalent to powering 3,500 homes in the US for a year, according to the agency.
    • teresastas
      teresastas on 03 Oct 21
       
      This comparison is really eye opening for me. I know. Sometimes we get lost in all the numbers but when you look at it this way it's crazy to think about.
  • Skullcandy also says it will eliminate the use of plastics entirely by 2023 and shift to using only FSC certified paper products.
    • teresastas
      teresastas on 03 Oct 21
       
      I think it is very important that companies that contribute to the e waste problem also help to fix the problem like Skullcandy is working towards doing. The idea of eliminating the use of plastics entirely on top of their e-waste pledge is making the right moves.
  • company has a partnership with environmental intelligence platform EcoChain, which helps the company analyze the carbon footprint of its manufacturing. One impact of that program is the development of a smaller battery.
  • ...2 more annotations...
  • recycling by letting customers send any type or brand of headphones to the company to be properly recycled, giving them discounts for doing so.
  • Skullcandy Promises to Slash 1 Million Pounds of E-Waste
    • teresastas
      teresastas on 03 Oct 21
       
      Headphone and Speaker company Skullcandy is making moves towards helping the fight against e-waste (short of closing it's doors of course). It recently pledged this month that it would eliminate one million pounds of e-waste by 2025 its new upcycling program. This program includes a few factors including a no plastic packing plan, an upcycling endeavor, and discounts to customers for responsible recycling of any headphone brands.
khiyara_00

Three ways technology is improving hotel security | TOPHOTELNEWS - 3 views

tophotel.news/-is-improving-hotel-security-2

shared by khiyara_00 on 14 Jun 20 - No Cached
  • Mobile keys are making an entrance, and this means added security for guests. In some instances, the technology can alert guests and hotel management when someone has entered the room or tried to get in.
  • Many properties are expanding the number and locations of cameras, upgrading hardware, and using better software to run and monitor the cameras. Some of the more advanced systems offer low-light vision, facial recognition, and movement and color recognition analysis software.
  • To combat cybercrime, hotels are taking steps to incorporate more advanced firewalls, limiting who has access to data, and securing mobile devices of employees.
  • ...6 more annotations...
  • Mobile keys are making an entrance, and this means added security for guests. In some instances, the technology can alert guests and hotel management when someone has entered the room or tried to get in.
  • Mobile keys are making an entrance, and this means added security for guests. In some instances, the technology can alert guests and hotel management when someone has entered the room or tried to get in.
  • 2. Hotel security monitoring systems get an upgrade
  • ware to run and monitor the cameras. Some of the more advanced systems offer low-light vision, facial recognition, and movement and color recognition analysis software.
  • 3. Hotel security and cybercrime
  • New technology, such as mobile key cards, advanced monitoring systems, and cybercrime initiatives are working to protect property and personal information, so travelers can always feel more secure.
  • sharlabrunsvold on 14 Jun 20
     
    In this article, TOPHOTELNEWS highlights three ways technology is reducing incidences of theft, assault, and data breaches in the hotel industry. Mobile keys allow guests and hotel staff to monitor who enters a room and when, limiting the chances of theft. Security cameras now offer low-light vision and facial recognition, and their decrease in size allows for discrete placement. Cybercrime initiatives are also working harder than ever to secure delicate information by developing advanced firewalls. Each of these advancements allows travelers to feel more secure in their "home away from home."
  • ...1 more comment...
  • keoctave on 14 Jun 20
     
    This is a great article as the hotel that i work for as many of these same features including the mobile keys, and high definition security cameras and a great team at the back of it. Although it is all good to have those features having the right team makes a huge difference. I have many examples with while being at the hotel probably having a difficult interaction with a guess the security team call me to make sure that i am ok. This made me feel safe to the highest extent that they are watching and alert.
  • shaunagayecox on 30 Sep 20
     
    This article discusses three ways that hotel security is being enhanced by technology. One way is by mobile keys. Customers no longer have to use physical keys. They can simply use their mobile phone to open room doors. They don't have to worry about their keys going into the wrong hands. The second way is cameras. Modern cameras are smaller and are more easily hidden and can more accurately take pictures of the faces of persons who enter and exit hotels. The third way is to enhance the cybersecurity of the hotels' computer systems.
  • khiyara_00 on 12 Oct 21
     
    This article discusses the ways a hotel can implement security measures to keep guest information and company's data safe.
lhick022

Disruptive Innovation: The Inevitable Change Every Market Must Face | MassChallenge - 0 views

masschallenge.org/...disruptive-innovation

disruptive innovation change market

shared by lhick022 on 24 Oct 21 - No Cached
  • According to Forbes, innovation could wipe out $8 trillion worth of U.S. public company equity
  • every company must have an effective strategy to either engage in or counteract disruptive innovation in its industry.
  • Clayton Christensen first coined the disruptive innovation theory in a Harvard Business School paper to refer to companies who meet market demands with a simpler, cheaper solution.
  • ...27 more annotations...
  • This practice often results in game-changing products that are fundamentally different from any current choice on the market.
  • sustaining innovation seeks only to improve upon existing concepts or products
  • It happens slowly at first
  • Low-end market disruption occurs at the “low end” of existing value networks. Unlike new-market disruption, it does not launch a groundbreaking alternative.
  • Lower margins
  • Higher risks
  • Disrupts an existing market or creates a new on
  • Involves new technology and a new business model
  • New-market disruptors create products or solutions that are so much more affordable or convenient than existing options that entirely new segments of the population can begin using them.
  • New innovation is often ignored at the outset
  • It seems obvious only after the fac
  • Because of these potential costs, innovating in a disruptive fashion may be ill-suited for organizations that do not wish to commit these resources.
  • Software as a Service
  • Video Streaming
  • Smartphones
  • Personal Computers
  • Lightbulbs
  • Artificial Intelligence (AI)
  • Ride Sharing
  • It is important to note that you don't have to choose only one type of innovation at the other's expense.
  • Peer to Peer Accommodation
  • Lack of Leadership
  • Lack of Culture
  • . Sooner or later, your market is going to face a newcomer with a never-seen-before idea or business model. You must seek out ways of doing it first or else brace for the impact.
  • Listen To Your Customers
  • Focus On Your Business Model
  • Find an Innovation Partner
  • lhick022 on 24 Oct 21
     
    This article fully explains disruptive innovation, its almost as if the article listened to the lecture then wrote the paper. I could have highlighted the whole paper, it lists causes, characteristics and effects of disruptive innovations.
wenjieyang

How COVID-19 has sped up hospitality technology - Insights - 1 views

insights.ehotelier.com/...sped-up-hospitality-technology

Technology Hotel business Tech hospitality Software travel

shared by wenjieyang on 21 Oct 21 - No Cached
  • Not only can this advanced technology provide an attractive and safe service for customers, it can also collect and analyse essential data.
  • Machine-learning, big data and AI systems are already central to an industry shaped by online search engines and booking apps. New developments in these technologies have a huge potential to revolutionise the industry and to help hotels as they recover from the impact of the pandemic.
  • The biggest advantage of developments in machine learning is the ability of businesses to personalize experiences and provide constantly improving, streamlined services and marketing, based on customer data.
  • ...5 more annotations...
  • There is endless potential in mobile integration not only to help customers, but also to help hospitality businesses to track data, manage revenue, offer new products or improve services. Plus, branded and mobile menu apps have been shown to be effective in increasing customer spending.
  • QR codes
    • wenjieyang
      wenjieyang on 21 Oct 21
       
      Yes, the restaurant I'm interning at now no longer uses the traditional to-go menu and is using QR codes menus.
  • ApplePay or GooglePay.
    • wenjieyang
      wenjieyang on 21 Oct 21
       
      Now we can use apple pay to pay in many shopping malls, restaurants, hotels, and supermarkets.
  • Because many of these contactless solutions are also easy, convenient, fast, and integrated with smart hotels and mobile apps, they’ve had the additional benefit of streamlining customer experiences.
  • We are entering a new era of where innovations in technology are bringing exciting new possibilities to hospitality.
melnetra112

"The Adaptation of Cloud Computing by the Hotel Industry" by Anthony Schneider - 0 views

digitalscholarship.unlv.edu/...1330

cloud computing computer systems costs technology Hotel software

shared by melnetra112 on 19 Jan 22 - No Cached
  • Investment in technology must bring value to a business whether it’s a large international hotel chain or a small, independent resort. Since business strategy will vary, a detailed study must be performed to identify the major issues that must be analyzed before migrating to the cloud.
  • Cloud computing can dramatically lower the time and cost of entry to business for smaller firms trying to benefit from computer-intensive business applications that were originally available only to very large corporations.
  • Cloud computing offers an adaptable and dynamic provisioning of computer resources
  • ...1 more annotation...
  • It can provide an almost immediate access to hardware resources, with little to no upfront capital investment.
  • melnetra112 on 19 Jan 22
     
    Cloud computing is not the answer to everything however it does have pros that allows its infrastructure to be invested. Cloud computing is cost effective, faster, and easy to share with different businesses in a different location. Although, its does rely on internet in order to make data download to the cloud.
katvillaverde

The forces behind enterprise cloud spending trends | InfoWorld - 0 views

www.infoworld.com/...ise-cloud-spending-trends.html

hospitality technology software business Tech

shared by katvillaverde on 24 Jan 22 - No Cached
  • However, most companies soon turned bullish on cloud’s role in the new normal of remote work and virtual cloud-based IT. They ended up being right.
  • New forces are at work that will drive the velocity of cloud spending quarter to quarter, and most of those forces are not yet well understood. 
  • The pandemic has highlighted the strategic advantages of cloud computing because cloud can reduce or eliminate many of the risks around the pandemic.
  • ...3 more annotations...
  • Typical reductions in traditional compute spending are unrelated to those traditional systems being replaced by cloud hosting or software as a service
  • For example, cloud can remove applications and data from enterprise data centers that were vulnerable to quarantine restrictions that companies experienced early in the pandemic.
  • The cloud will continue to grow, although the rate of its growth will vary according to shifts in market priorities
  • katvillaverde on 24 Jan 22
     
    The article highlights how global spending on cloud infrastructure has recently picked up since the beginning of the pandemic. Due to COVID-19, many individuals work remotely and there is a bigger market for virtual cloud-based IT. The pandemic has shed light on the strategic advantages of cloud computing. Each quarter, cloud spending will increase but researchers are still studying the forces behind the changes of the velocity of cloud computing and the rate of growth.
mmoutsatsos

Travelport Delivers New Retailing Tools for Advisors | Travel Agent Central - 0 views

www.travelagentcentral.com/...ern-retailing-tools-travelport

travel software hospitality

shared by mmoutsatsos on 24 Jan 22 - No Cached
  • Travelport+, with enhanced, modern retailing tools to make it easier for advisors to offer more choice and deliver better service to their clients.
  • Trip Manager portal on Travelport+, offering travelers the ability to service their own trip and carry out fast, easy transactions on the go.
  • Travelport also updated its servicing capabilities to improve airline connectivity and empower advisors to serve travelers more efficiently, with less back-end work.
  • ...7 more annotations...
  • undergoing an upgrade with better room, rate and rules details as a result of enhanced connectivity with Hilton.
  • Travelport’s desktop tool, Smartpoint, can access a suite of features aimed at simplifying everyday tasks. Enhancements include more customized itinerary quotes in Trip Quote as well as faster Assisted Ticketing capabilities that streamline complex ticketing and exchange tasks for advisors.
  • Travelport+ tools and agency capabilities continues with simplified access to enriched travel content from multiple sources, including NDC (New Distribution Capability) standard content. Travelport says it is the first and only global distribution system (GDS) to sign NDC content distribution deals with three major European airline groups (Air France-KLM, International Airlines Group (IAG) and Lufthansa Group).
  • self-service option for travelers using the new portal allows agencies to preserve resources while offering travelers an improved experience with the ability to easily add extras to their trip, such as adding meals, bags, selecting seats and automatically checking into their flight.
  • Enhanced APIs make it easier for advisors to understand offers and compare brands with similar attributes on a like-for-like basis. Travelport customers will also be able to easily identify upsell offers with NDC and ATPCO fares for a simpler, more modern browsing and shopping experience.
  • Agencies can better manage the hotel bookings they sell with Content Optimizer, a simple self-service rules engine.
  • so agencies can easily create and customize their own content rules.
  • mmoutsatsos on 24 Jan 22
     
    Travelport+ the next-generation GDS platform.
kesca010

Integrations | PMS: Real-time integration with major PMS's | e-GDS - 0 views

www.e-gds.com/PMS

shared by kesca010 on 03 Dec 21 - No Cached
  • e-GDS Channel Manager automates inventory and rate updates from your PMS to keep all sales channels up-to-date and with real-time availability.
  • Some PMS's already provide 2-way connections, allowing you to send rates, availabilities and receive bookings into your e-GDS, as one channel.
  • kesca010 on 03 Dec 21
     
    This covers PMS and GDS relationship and how they communicate.
kellym64

What is Marketing Technology (MarTech)? Definition, Challenges & More | Marketing Evolution - 0 views

www.marketingevolution.com/...marketing-technology-martech

shared by kellym64 on 20 Jul 23 - No Cached
  • In a recent survey, more than 50 percent of US respondents admit to checking their email more than 10 times per day. Email is an effective way for brands to reach to customers.
    • kellym64
      kellym64 on 20 Jul 23
       
      As emails are known as being dated ways to market, it is still relatively cheap and reliable.
  • With 88 percent of consumers researching products online before purchasing, investing in a quality website is a necessity. Your website is the backbone to the rest of your digital strategy, since marketing and advertising customers will drive consumers there.
    • kellym64
      kellym64 on 20 Jul 23
       
      To ensure the consumer is happy and buys the products, updating the system with happy customers and even angry ones with responses back from the company trying to fix the problem lets the customer know that they can trust this company thus buying their product.
  • Shrinking Marketing Budgets
  • ...5 more annotations...
  • Focus on Retention
  • Importance of Understanding Marketing Spend
  • More Innovation
  • Implementing, maintaining, and optimizing your organization’s martech is not a simple, streamlined process. Rather, organizations should prepare to overcome a few key challenges before they can fully realize the benefits of marketing technology.
  • Selecting the right vendor and working together with data scientists to help analyze the vast amounts of data can help steer your marketing department in the right direction.
priscillamuniz

How to Strike a Balance Between Automation & Personalization in Hospitality | Hospitality Technology - 0 views

hospitalitytech.com/on-personalization-hospitality

shared by priscillamuniz on 15 Nov 21 - No Cached
  • From apps and facial recognition to robotic butlers, technology is rapidly moving in on the very human world of hospitality.
  • Studies show that 75% of guests still value face-to-face interaction alongside other communication channels.
  • Ultimately, technology and personal service need not be in conflict if you focus on enhancing your guest experience.
  • ...1 more annotation...
  • It’s less about gimmicks and more about giving guests the option to choose how they want to interact and when. It’s about greater convenience and efficiency. It’s about building connections that optimize guest experience before, during, and after their visit. 
  • mmorr116 on 15 Nov 21
     
    With proper management, the perception of AI/robotics as a block to personal touch can change to a perception of convenience and luxury. The key is to use the right mix of technology and person-to-person interaction giving guests the option to choose how and when they want to interact. Both should help to enhance, not only operational efficiency but, build stronger guest connections before, during, and after their visit.
  • priscillamuniz on 16 Jul 23
     
    In past discussions we discussed how the hospitality industry is moving forward with advanced technology in property and restaurants. The article discusses how important it is to have a smooth transition of those services but also striking a good balance of high-tech and face to face that can ensure and build confidence with guest and provide long-term loyalty.
kellym64

The 9 Most Important Types of Restaurant Technology and Hardware (2023) | Toast POS - 0 views

pos.toasttab.com/...types-of-restaurant-technology

shared by kellym64 on 06 Jul 23 - No Cached
  • Touchscreen Point of Sale TerminalsOrder and Pay at the TableHandheld Point of Sale SystemsContactless PaymentsSelf-Order KiosksKitchen Display ScreensPrinters for RestaurantCash DrawerIntegrated Online Ordering Solutions
    • kellym64
      kellym64 on 06 Jul 23
       
      Types of restaurants technologies to look for
  • Modern point of sale (POS) technologies, like touchscreen terminals, exist to increase efficiency
    • kellym64
      kellym64 on 06 Jul 23
       
      The common way now when people pay, they would use this system and way.
  • Toast Mobile Order & Pay™ gives your guests the ability to order and pay for their meal from the convenience and safety of their own device.
    • kellym64
      kellym64 on 06 Jul 23
       
      Personally, I have not seen this form a payment many times probably once. I did like it but the wifi was a bit spotty so it made it hard to pay and I ended up asking the waiter to check to see if it went through because it was processing so long.
  • ...4 more annotations...
  • Beyond these operational improvements, handheld POS devices let your employees create a better guest experience. How? Because instead of trying to remember orders or running back and forth to a terminal, they can spend more time engaging with guests.
    • kellym64
      kellym64 on 06 Jul 23
       
      Handheld devices, especially at restaurants I feel are more useful. You can have every customer check their order once you placed them all to ensure you did not miss anything or feel like you may have added something twice.
  • During COVID-19, 34% of guests said that contactless / mobile payment availability is now extremely important to their dining experiences.
  • They allow restaurants to meet diners' expectations with a top-notch digital experience and easy-to-use interfaces. They also give guests more control over the ordering process, making it easier for them to review the menu and customize their orders.
  • The restaurant kitchen can be a hectic place, so, depending on your restaurant’s needs, printed tickets might not be your best option.
    • kellym64
      kellym64 on 06 Jul 23
       
      I personally have not used a kitchen device but I have used a paper device and I prefer paper. If the restaurants wifi goes down or is slow then this effects the process of making and delivering the food to the customer.
olindacatillon

Sabre's (SABR) GDS to Provide Aeromexico's NDC Content - 0 views

www.msn.com/...ar-AA1cukpg

GDS

shared by olindacatillon on 09 Jul 23 - No Cached
  • The Travel Solutions segment’s revenues totaled $677.4 million in the first quarter of 2023, registering year-over-year growth of 26.9%. This was primarily driven by a gradual recovery in global air and other bookings. The segment’s revenues also benefited from favorable rate impacts as international and corporate bookings improved.
  • Sabre has more than 425,000 travel agency partners worldwide at present. The company provides one of the largest marketplaces in the world that manages approximately $260 billion worth of global travel spending annually. The leading travel-related software and technology provider has its customer base spread over 160 nations globally.
  • olindacatillon on 09 Jul 23
     
    This article discusses the integration of Sabre with Aeromexico. They aim to provide customers with the best experience when shopping and buying products. Sabre is the first GDS to distribute Aeromexico's NDC content.
olindacatillon

How Hotel Connectivity Leads to Exceptional Guest Experiences - 0 views

skift.com/...n-exceptional-guest-experience

connectivity

shared by olindacatillon on 30 Jun 23 - No Cached
  • According to a recent study by Hotel Technology, 73 percent of guests surveyed are likely to return to a hotel that meets their technology needs.
  • “Today’s guests want an almost at-home-like experience when it comes to connectivity. As they juggle between smartphones, laptops, tablets, and wearables, there’s an expectation of seamless network coverage that caters to their tech-driven habits.
  • According to Skift Research’s 2022 Digital Transformation Report, almost 87 percent of surveyed travel executives said they were using cloud computing to help improve the customer experience and optimize operations
  • olindacatillon on 30 Jun 23
     
    This article speaks about the cloud-based solutions used to meet the needs of our guests during their stay. Connectivity is ranked number on their list of amenities and their reason for returning as loyal guests. Cloud technology allows the hospitality industry to provide scalable and efficient services.
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