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Contents contributed and discussions participated by Hyeyoung Jang

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Internet Tourism Marketing: Potential and Constraints - 0 views

  • The Internet is the global 'network of networks" of interlinked computers operating on a standard protocol which allows data to be transferred between them. As an information exchange system, the most important aspect of the Internet is its connectivity, the ability to allow everyone to access the network  (Young et al 1999). The potential of using the Internet for marketing activities is derived from its general use as an information exchange system in the digital age. The information can be stored,  indexed,  retrieved,  restructured  and redistributed automatically by software and without human  intervention.  The  Internet  connects companies  with  companies,  companies  with customers, and people with people without regard to time, space and hardware/ software platforms (Mathur et al 1998).
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    This article talk about the Internet Tourism Marketing. The Internet has increasingly become a popular medium for marketing. This paper attempted to investigate the potential of the Internet for tourism marketing and the current constraints on the full realisation of such potential. Through an examination of the advantages of the Internet as a marketing tool and the characteristics of the tourism industry, the paper found that the Internet was ideal for marketing tourism. It then analysed the main Internet applications in tourism marketing and explored the key factors that were attributable to the current low level of travel sales an the Internet The paper concluded with a brief discussion of the major strategic issues in the implementation of Internet tourism marketing.
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IT in hospitality - Express Computer - 1 views

  • Hospitality is amongst the fastest growing sectors in India today, with domestic and foreign tourism, and increased business travelers fueling this momentum. The sector is known to hold as much promise for the country as the much touted IT, ITeS and manufacturing industries. India’s travel and tourism industry is expected to grow 8.4% this year and 8% annually between now and 2016, according to the World Travel & Tourism Council. Conventionally having stayed away from technology, the hotel industry in India is observing a sea change—in its objective and management’s role towards delivering quality customer service. ‘Service’, related to personalized care and hospitality, is finding a friend in advanced systems and gadgets that enhance the service delivered.
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    This article talk about the IT in hospitality industry. They give a example of the India. The number of the India's travel and tourism industry is grow 8.4% in 2008 and will be 8% more increase between now and 2016 according to the World Travel and Tourism Council. The hospitality industry should know the customers needs and the goal of the meeting them should be figured out in such a way that the cost of offering the service(s) does not pinch the company balance sheet i.e. variable costs should not show fluctuations northwards. Marketing gurus would always adhere to one statement for advice: cost need to be justifiable through high probability of ROI. The selection of technology in itself is a vital step. Another global feature that is extremely important is a detailed guest, group and company records. Used with a variety of customized reports, these detailed records allow precise targeting of various marketing efforts to improve occupancy rates, increase yield and enhance strategic planning. Each module should have a customizable report selection menu. The reports should have provision for sorting and filtering of data to enable viewing of the exact information might be required at a moment's notice. A good PMS enables a hospitality enterprise to increase revenue and occupancy, improve guest loyalty and reduce costs by centralizing and streamlining your operations. Forward-thinking properties have already begun building a network infrastructure that offers the flexibility and scalability to adapt to the ever-evolving guest, staff, and property management needs. Ajay Goel, Senior VP - Industry Business, Strategy, Operations, Cisco Systems India & SAARC opined, "These next-generation infrastructures are based on a converged network. They integrate with today's solutions-such as reservation, surveillance, and billing systems-and support the newest applications and technologies. The goal is to take advantage of tomorrow's opportunities while protecting e
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Best Western Endorsed Call Accounting Software - 0 views

  • Best Western International is The World's Biggest Hotel Family with more than 4,000 hotels in 90 countries. Uniqueness is found in each hotel's charm and local appeal while maintaining a commitment to quality, serivce and value.
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    This article talk about the Best Western International Hotel Corporation takes the Hansen Software Corporation for call accounting for CASH + Best Western properties. CASH+ is also compatible with all makes and models of telephone systems with particularly special relationships with Mitel, Avaya and Nortel. Our product has been approved, tested, or endorsed by these manufacturers. CASH+ is a software based solution that does not require a dedicated computer and can often be installed on the same computer as your property management system. CASH+ will affix the per minute rate of choice to the correct room and post this information to the guest folio on the property management system that you have.
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Hotel Industry Security Risk Management: "Fingerprint Entry Systems" Are Starting To Be... - 0 views

  • Those plastic key cards that once seemed so innovative will soon go the way of the actual key. The new thing is contact less Smartcards and RFID (Radio Frequency Identification) cards that need just be waved to allow room access.
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    This article talks about the fingerprint entry system in hotel. Yet more card-free security systems are on the way. They may still be minor blips on the greater hotel horizon, but biometric systems that seem right out of Mission Impossible have been introduced in the U.S. If you want to get into your room at New York's SoHo Loft, you're going to have to lift a finger. The seven-room hotel has a fingerprint entry system. Guests touch the door pad then enter a code for extra security. Kimpton's 190-room Nine Zero Hotel in Boston was the first hotel to install a biometric iris scanner back in 2004, but only guests of the 1,065-square-foot Cloud Nine penthouse suite have to bat their eyelashes. The uses for biometrics don't have to stop at the guestroom door, either. The Nine Zero also uses the technology to make the property safer all round, as it has installed the LG IrisAccess 3000 at the employee and delivery entries to the hotel, as well, meaning that non-staff members and intruders can't access the property.
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Advantages and Benefits of Point of Sale Systems Over the Older Cash Register Systems - 0 views

  • Whether it's a Brisbane point of sale, Sydney point of sale, Melbourne point of sale, or a hospitality point of sale in Adelaide a point of sale helps to speed up the service and delivery of good to customers. While a cash register only stores money and is often attached to a computer or bar code scanner a point of sale or POS does this all in one interface. Cash registers are often slower, and more limited in their options and methods of payment then a POS. For these reasons, many cash registers systems are being dropped for the more modern POS systems.
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    Point of sale systems are revolutionizing the retail and hospitality industry. They have gained much attention and are now much more common then the older cash register terminal systems that once used to be at every retail store in Australia. The reason for their increasing popularity in retail stores, hotels, and restaurants is that they are more efficient and make processing and tracking orders easier. In the hospitality industry a POS system is much better because of the different needs, requests, and reservations of customers. Data must also be stored, and processed by the staff of the hotel to ensure smooth operation of the hotel. Because POS systems can record date such as payroll. labor, volume of good sold etc, they are more feasible then a cash register system. POS systems are now found in high volume restaurants. Restaurants that bustling with clients have installed this new software to be able to track and complete orders in real time, similar to a rail or airport flight schedule. Customers appreciate when their food is delivered on time, and when their orders are not mixed up. For high volume or busy restaurants the POS system offers incredible advantages and the possibility of increasing profits.
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Technology to the Aid of Middle East Hospitality Sector | Hospitality Technology - 0 views

  • Today’s technology is equipped with user friendly interfaces that hasten operations; tools like point-of-sale (POS) systems have easy billing with multiple window options. PMS’s provide a single screen check-in for guests, speed up front desk operations and can be configured to efficiently manage energy usage in rooms. Along with easy interfaces, centralized technology enables hoteliers to efficiently manage operations across departments and chains. An integrated PMS captures guests’ information that is gathered at check-in and makes it access at multiple touch points. Features such as these enable hoteliers to pull up guest information and leverage it to offer personalized service, such as choice of rooms and meal options. At time of check-out, software solutions in combination with cutting edge technology like RFID also assist to keep track of pilfered linens and other items.
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    This article talk about the PMS system in Middle east recent years. It is an important time of year for the hospitality industry in the Middle East. The region's industry has witnessed a strong recovery of 78.6% occupancy rates over last year and the holiday season continues to hold tremendous promise of high tourist traffic and increased occupancy. With the highlight of the year- Dubai Shopping Festival 2012 fast approaching, hoteliers need to brace themselves for round-the-clock services as they run at nearly 100% occupancy. Here will be integral for them to relook at existing business procedures to ensure efficient use of resources and enhanced guest experience. Technology is a key driver of business growth for the hospitality sector across segments. While hotels leverage technology, hoteliers need to remember that mere adoption of innovation does not suffice. Effective implementation of required hardware and software proves beneficial only if the hotel ERP is adequately aligned with the hotel's business needs. In 2010, tourist arrivals to theMiddle East increased by 14%, registering a total of 56.6 million tourists. The positive outlook of the year ahead will place an impetus on the adoption and implementation of CRM tools as well. Luxury hotel chains in theMiddle Eastalready offer rewards and loyalty programs for customers, however, with the advent of social media, CRM tools have been revised to track discussions and reviews on hotel properties. One of the key challenges for large hotel chains is to stay connected with their managers on-the-go. Hand held devices like PDAs enable hoteliers to stay connected with ongoing activities at their property and an integrated PMS system sends out automated updates to improve communications.
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Green Hotel Sustainability Plan, Strategies to Keep in Mind | ehotelier.com News Archives - 1 views

  • Measuring the hotel property's current consumption of energy, water and production of waste (also commonly known as "benchmarking") is essential to the start of any sustainability plan.Once the baseline has been established, owners and management companies should work with their investors to identify strategic sustainable goals and objectives. It's essential to outline specific quantified projects and resources necessary to implement those projects. Keep in mind there are many rebates, incentives and funding opportunities available through federal, state and local government energy programs as well as utility companies. From my experience, it is very common for operators to overlook these rebates and incentives when implementing changes as part of normal renovations or capital improvements - there by leaving money on the table! Also, when hoteliers think of sustainability projects they often think of renewable energy, energy management systems, and lighting - but this is just the tip of the iceberg. Don't forget to explore other hotel incentive programs for various other sustainable initiatives. Take for instance, the backup generation or demand shedding programs, which typically have no participation costs and you can earn energy credits every month while helping to ensure reliable power for the community.
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    Many hotels and restaurant have embraced the green movement, but many are still trying to sort it all out. Too often being good steward of the environment is perceived as a bleeding heart issue and the cost conflicts with the financial goals of the hotel property owner and operators. As author mentions that, he was former hotel operator over 14 years ago, he was looking for opportunities to increase GOP and cash flow. It only made sense to sort through innovative energy solution and operational changes to find the right solution that improved profitability as well as protect the environment. He came to the conclusion very early on the owner and operators could indeed build a viable business case for integrating sustainability into the operation of individual hotels. However, with countless options from energy management technology to green hotel certification, the process has become confusing more than ever.
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Hospitality eBusiness Strategies to Present at EyeforTravel's Mobile Strategies for Tra... - 2 views

  • Max Starkov, HeBS' Chief eBusiness Strategist will present the session "Mobile Marketing in Travel & Hospitality: the Future is Already Here - an Action Plan for the M-Marketer." Starkov will discuss a range of topics including the Mobile Distribution Channel, why travel marketers should care about mobile, mobile booking sites, an action plan for the travel 'm-marketer', and more. "The mobile Internet has already become a reality and a part of everyday life. Mobile users expect instant access to information and an Internet experience that rivals the one via traditional PCs and laptops -- and hoteliers must respond to this growing demand," said Max Starkov. "What should hoteliers plan for 2010 and beyond? Mobile-ready websites, location-based services, mobile Internet marketing, m-CRM, and mobile apps have already quickly become part of the hotelier's comprehensive Internet strategy."
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    Hospitality e Business Strategies (HeBS), the leading marketing consulting firm for the hospitality industry, today announced the firm will present during EyeforTravle;s mobile Strategies for travel USA conference to be held in Chicago September 16-17. This conference presents about event of the year aiming to educate and inform the travel industry for integration of :mobile" into a comprehensive marketing strategy. According to the HeBS, one of the dominant in mobile strategies in the hospitality industry is the mobile eCommerce recently. It creates and implements mobile-ready websites and mobile internet marketing strategies for the customers. During the conference, Max Starkov will discuss how hoteliers can take advantage mobile channel, how they may implement mobile marketing formats that make the most sense for their hotels, and hoe to apply the latest trends and best practices in their mobile internet marketing efforts so that can realize respectable ROI and incremental revenues growth.
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Hospitality industry can benefit from upgraded telecom tech | Subsidium Technologies - 0 views

  • Businesses in the travel industry are often required to connect, collaborate and communicate with other entities all over the globe. Companies within that sector that specialize in hospitality services need to have particularly efficient telecommunication processes if they want to vie for an elite position among their competitors. Outdated telephony and collaborative platforms can be unreliable, and for businesses that provide a service that depends on optimum customer satisfaction, poor accessibility can make the company appear to be unprofessional.
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    In this article talk about hospitality industry has to upgrade to make more benefit for making more profit than now. There is more telecommunication technical solution that is able to hospitality telecommunication problem entities. Notrhwind, the inventor of the PMS software system in hospitality industry since 1987. Northwind offers PMS (Property Management System) in hotel software. Maestro PMS is a storage and backup system based on the cloud computing system and replace from their old data to in hotel server. Tim Belcher assitant general manger of Legacy Hotel and Conferences, one of the telecommunication companies, said that the problem of the telecommunication system could replace duties of their IT staff since maintain and resolve problems with storage provider. Business that are looking to improve their own telecommunication system, the company should contact a professional technology consulting agency before set up the implementation planning process.
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What's global distribution system? - 5 views

  • A global distribution system (GDS) represents a computerized system used for managing different transactions within the air travel and hospitality industry. At first, GDS’ were only meant for the air travel reservations but as years have passed, GDS systems became more and more evolved. As a direct consequence to this fact, GDS’ were also implemented for hospitality industry use.
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    The first products distributed by GDS was hotel lodging reservation system, such as different types of rooms, description and price categories with the airline system. GDS has been increased on the travel market, such as number of flights. Travel Agencies (TA) also use GDS to offer complimentary products, such as car rental, hotel and other related forms of accommodation, bus tickets, vacation tickets, yacht rides and even flowers and champagne,That means, GDS has become more important distribution channel for nay product through TA. Also TA had more opportunity of more products their own system and GDS system from increase number of booking volume with lower operating costs. It was the first and major goals of GDS being used in the hospitality industry. Even though hopitality ingustry use GDS system, there are few problems, such as show only simple structure. For example, there are 4 different kinds od room and 3 categories od comfort, it means they have 12 different kinds of combination. Because of the GDS database structure, only there 12 combination could be displayed. It took a while to fit all the multiple types of comport rates, rooms and services in GDS standard database structure. Instead of choosing GDS system, they cans choose other alternative system with develop several computerized system to make a database structure closer to product specification. Nowadays, GDS using all of the hospitality industry from reservation hotel rooms to car rentals and Travel Agencies. Through GDS as globally, people are able to to book different kinds of hotel rooms in different destination all around the world, tours, airline seats, cruises and eeve limousines.
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