App, App and Away: Understanding Planners' Event App Needs , by Mike May - 1 views
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Mobile app developers claim they have been creating event apps for 5 years, but 2013 is merely the second year of meaningful commercial deployment, with exploding growth expected over the next 3 years.
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The Omni app expedites a number of activities, from menu and floor plan reviews to session changes and temperature adjustments. It is pre-loaded with BEOs, group resume, agenda, and interactive floor plans.
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an event marketing coordinator has been loading, formatting and updating lots of content using a Content Management System (CMS) interface.
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As evidence of the demand for event apps, adoption rates or app downloads are hitting the 80% range, and usage measures like app visits or page views are trending higher too.
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Just last month, Marriott Hotels announced its new app, Red Coat Direct. Like the Omni app, Marriott touts their app will grant any meeting wish (within reason) so planners never leave their meeting room.
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More and more mobile apps for meeting attendees are being created to help enhance the meeting experience. This article discusses the growing demand for more reliable meeting apps, as well as tips and recommendations on what to consider as one goes about developing an app. Meeting apps are unique in that they must be property-specific because of the many core features that align with property information. Core features include, but are not limited to: session schedule and description, speaker photo and bio, attendee profile and schedule, and documents (i.e., PowerPoint presentations). Mobile meeting apps are not without much effort from event coordinators/organizers plugging the information useful to attendees. Apps are meeting-specific as they are property-specific.