Proximity marketing is a marketing technique whereby recipients are targeted with marketing messages based on their vicinity. Simply put, it’s when you send ads to people who are close by your venue
Contents contributed and discussions participated by mmdmd99999
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What is Proximity Marketing? How Does it Work? - 0 views
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WiFi-equipped smartphone these days and logs into public hotspots, meaning that you only need the right software to collect customer data and advertise to them using your guest WiFi.
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The way it works is that when a customer logs into your guest WiFi network, you collect data about their device (specifically the MAC number of the device), based on which you can “follow” the customer around the venue and later identify them when they return
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Google Glass: What Happened To The Futuristic Smart Glasses? - 0 views
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Google Glass smart glasses were once slated as the next big thing in tech. While they no longer exist, the technology lives on in future products.
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Google had been developing smart glasses for multiple years before a public retail version became available in 2014, following a limited-availability run in 2013.
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here are two major reasons why the product failed from the consumer perspective, and the first was the design.
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The second reason is the concerns consumers had about the product possibly collecting data from users or being vulnerable to hacking from outsiders.
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Man vs machine: examining the three themes of service robotics in tourism and hospitali... - 0 views
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There is a growing need in the tourism and hospitality literature to harmonise service robots and artificial intelligence’s
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Service robotics and related tourism and hospitality research follow three basic themes: deployment, acceptance and ethical considerations.
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Royal Caribbean Cruises introduced robotic bartenders that mix two drinks per minute from an endless list of cocktail combinations
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Service robots are currently perceived as at a disadvantage regarding executing emotionally complex tasks. Consequently, a well-trained human workforce still performs such tasks better
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point out that service robots should not look too human, because if they do, people will expect them to act like real humans
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Henn na Hotel in Japan, which is mainly staffed by robots. At the front desk, polyglot robots greet the guests and help them check in or out. A robot stores the guests’ luggage in their rooms, for which they do not need a key, since the hotel uses a face recognition system
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Of these projected at-risk jobs, it is estimated that automation will put approximately 30% of service and sales workers’ jobs at risk. This risk is projected to triple from 10% in 2027 to 30% in 2037
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the use of service robots and AI will be competed away in reasonably efficient markets and lead to an overall increase in consumer welfare. Increases in productivity, wealth and income due to AI and robotics should also stimulate the creation of new jobs
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How to Keep Your Business Running When the Internet Goes Down - 0 views
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US small businesses are projected to lose $40 billion in productivity because of internet outages in 2020
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the brunt of the loss will be felt by the smallest businesses that overwhelmingly do not have internet backup solutions in place. These businesses will lose $22 billion in productivity – the equivalent of just over $4,500 per year per business establishment.
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Redundant internet is a connection that kicks in automatically when your primary internet connection goes down, which means you never lose connectivity. It's like having a backup generator that can keep a home running after a storm knocks out the neighborhood's power.
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66% of small businesses saying that an internet outage would be critical or extreme, Independence Research found that the majority have no internet backup plan, with many likely not having a business continuity and disaster recovery (BCDR) plan.
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Just 2% of companies with 1 to 20 employees — vulnerable businesses that could suffer significant losses after one significant outage — have redundancies in place.
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Compare WebRezPro to Hotel Technology Vendors - 0 views
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Compare WebRezPro vs Oracle OPERA PMS vs ResNexus PMS Property Management Systems vendor comparison between WebRezPro vs Oracle OPERA PMS vs ResNexus PMS. Find out which Property Management Systems is right for you based on realtime data from 407 verified hotelier reviews across 55 countries.
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Monthly Subscription - Yes ( $7/room/month - $10/room/month ) - Yes ( More than $10/room/month ) - Yes ( $3/room/month - $6/room/month )
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PCI Compliance: What Every Hotelier Should Know and Do | hospitalityupgrade.com - 0 views
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Payment Card Industry Data Security Standard (PCI DSS) compliance has become a very important consideration for hotels. Some hotels are not in compliance and don’t even know it. There are significant penalties associated with non compliance including lawsuits, audits, fines and even losing the ability to process credit card payments.
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Network segmentation and the use of firewalls is very important. No email or Web surfing should be done on the secure side of a network.
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There are levels of merchant compliance. A level 1 merchant processes more than 6 million transactions annually. This level requires an annual onsite security audit and quarterly network scans.Level 2 merchants process between 1 million and 6 million credit card transactions annually. This level requires an annual self assessment and quarterly network scans.Level 3 merchants process between 20,000 and 1 million e-commerce transactions annually and have the same compliance requirements as level 2.Level 4 merchants process fewer than 20,000 e-commerce transactions a year and require annual self assessments and network scans.Data security breaches can cost a hotel an average of $182 per compromised record. This does not include the cost of defending a lawsuit, if one is brought, or fines for non-compliance from individual credit card brands.
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JOSHUA BERGEN - ProQuest - 0 views
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From PCI DSS compliance to privacy, the company's president stresses the importance of education in ensuring data security
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"It's very ironic now being that what we do, data security and privacy and protection in the credit card environment because what led me to the accounting world was finding credit-card fraud in my reservation department and reporting it," Bergen said.
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Bergen divided Venza's business into three areas: privacy regulation compliance, data protection and Payment Card Industry Data Security Standard compliance. Between the three groups, Venza's services include antivirus, backup recovery, data-breach notification, firewall management, information risk assessment, penetration and segmentation checks, privacy management and remote monitoring. Outside of these central services, the company also provides an educational human-resources suite consisting of modules in sexual-harassment prevention, diversity and guest relations, antibribery and acceptable use of a company's network, website and equipment.
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Called Project Basecamp, the program will reach out to 500 students at 10 universities with hospitality programs and educate them about technological and financial security. "I've jokingly said if I do agood enoughjob, they should actually need less service from us," he said.
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Companies may have incredibly advanced equipment, firewalls and encryption, he said, but all it takes is one accidental mistake from someone within the system and all of that technology becomes moot. "So that's why we focus on what we call the human firewall," he said. "They are the most valuable asset in all of this." Sidebar
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Credit Card Fraud 2021 Annual Report: Prevalence, Awareness, and Prevention - Security.org - 0 views
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Nearly half of all American adults have had a fraudulent charge on their credit or debit cards, amounting to around 127 million people. More than one in three credit or debit card holders has experienced card fraud more than once. The median charge was $62, equating to approximately $8 billion in attempted fraudulent charges on Americans’ credit and debit cards. Almost 40 percent of card holders do not have email or text alerts from their credit card company or bank enabled. Around 81 percent of victims without these notifications had to take additional action to reverse fraudulent charges, compared to just 19 percent of those with alerts enabled.
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Unfortunately, credit card fraud has also become even more common since the start of the pandemic. Reports of credit card fraud increased by 44 percent between 2019 and 2020 according to the Federal Trade Commission (FTC).3 The FTC also estimated that there has been $38 million dollars in reported credit card fraud tied directly to COVID-19.4
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Nearly 60 percent of credit card holders reported they’d had an unauthorized transaction appear on a credit or debit account at some point in their lives.
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According to our research, almost 70 percent of fraud victims noted their most recent fraudulent charge within hours of its occurrence. Today, most banks and credit card companies have systems that can detect suspicious charges and alert account holders of potential fraud before transactions are processed. Around 61 percent of credit and debit card holders in our study had enabled email or text alerts from their card servicers that would help them act quickly on fraud attempts. These individuals were more likely to block transactions before money was taken from their accounts.
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2020-01-31-Restaurant-Chain-Case-Study-EU-ONLINE.indd - 0 views
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A large restaurant chain wanted to ensure that the IT systems that are critical to seamless operation of its business, including point-of-sale systems, fi nancial systems, employee management and payment transactions, would perform seamlessly across all its locations
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GTT provides internet connectivity utilizing a mix of broadband and Dedicated Internet Access circuits, with 100Mbps download and 10Mbps upload speeds for each connection. GTT also managed the deployment of new circuits to ensure access redundancy and resilience. The service is monitored 24/7 by GTT’s Network Operations Center and backed with a response time SLA for any repairs.
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by eliminating the need for returning to the point of sale to complete orders, the kitchen receives orders faster and servers have more time on the fl oor to attend to guests.
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service has enabled the restaurant chain to move cost-eff ectively from a low bandwidth network to a higher-speed, dual broadband solution across all its sites
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in-restaurant and online experience for customers include deploying guest Wi-Fi networks, individual entertainment systems for diners and leveraging new networking technologies such as SD-WAN for optimizing bandwidth utilization. Better connectivity can directly infl uence the dining experience, for instance, by supporting servers in using handheld devices to take table orders.
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the company is now able to reach and train many more staff through the use of video content shared and streamed across its new, high-speed network.
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60% of American adults agree that restaurant technology such as smartphone applications, tableside tablets and order kiosks increases con v enience
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In the U.S., more than six in 10 millennial diners would like to see restaurants use technology to make ordering and payment easier.
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Cloud Computing for the Food Industry and Restaurants Benefits - 0 views
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technology has proven so fruitful for restaurants during the pandemic that analysts are now urging the restaurant industry to permanently embrace solutions like cloud computing, artificial intelligence and machine learning to diversify their revenue streams, collectively bargain, and provide a safe experience for guests and employees alike.
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With its pervasive stay-at-home orders, mandated dining room closures and persistent labor shortages, COVID-19 has only accelerated this trend.
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“At the start of the pandemic, there was a rush for every restaurant to do their own ordering app, which is like everybody trying to do their own internet,” Quinn said. “Restaurants quickly realized that their efforts were better spent elsewhere, and many opted into the larger ecosystems that third-party delivery services provide.”
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Shortly after its launch in 2013, DoorDash decided to migrate its IT infrastructure to a cloud-native solution, which allows it to quickly scale as it continues to grow. It also gives the company access to various cloud-based applications that help it collect, track and analyze data about its customers’ ordering habits — a trend that’s sweeping the restaurant industry and informing creative strategies for combatting losses due to COVID-19, according to Quin
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Ghost kitchens — sometimes called virtual or dark kitchens — allow restaurateurs to cut costs by foregoing real estate, labor and dining room expenses in favor of small, focused operations that prepare food in shared commercial kitchens exclusively for delivery. Companies like UberEats use delivery data to help restaurants determine where market opportunities exist.
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n recent years, digital ordering kiosks and tablets also have become popular, and full robotic kitchens might not be far behind. This fall, for example, White Castle will deploy Flippy, its first robotic fry cook. Halal Guys and Applebees, meanwhile, are in the early stages of testing DrinkBot, a robot that mixes pre-set beverages in just 20 seconds. Even autonomous delivery robots have hit the streets in big cities and college towns across America
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Why Internet Failover is a Must-Have for Business Continuity - GeoLinks - 0 views
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When your Internet connection is down, you’re cut off from suppliers, customers, distributors, sales partners, cloud applications and, of course, revenue
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this activity grinding to a halt are staggering for enterprise customers – pegged at $5,600 per minute according to Gartner – outages can be just as devastating to small- and mid-sized businesses (SMBs).
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Internet failover is essentially a backup Internet connection that creates redundancy so that your business is protected from the vulnerabilities of single-connection failur
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Thanks to SD-WAN technology, it’s never been easier – or more affordable – to establish Internet failover protection. With SD-WAN, network traffic is routed over a secondary connection when a business’s primary Internet connection fails, or experiences packet loss or latency spikes.Some failover solutions incorporate wireless failover protection as either the secondary connection or a third failover connection if the first two connections fail. For example, GeoLinks’ Internet failover with Fourth Generation Long Term Evolution (4G LTE) is a best-in-class choice for most businesses using fiber or fixed wireless connections.
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LTE failover is advantageous because the backup router links your devices to a fully functioning network with no noticeable service disruption – the data automatically switches over from Wi-Fi to LTE, preventing you from losing signal
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Is now the right time to ditch your old point of sale for something new? | National Res... - 0 views
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A cloud-based POS with a built-in online ordering tool lets you accept orders on your website and manage them at the POS. And since these are cloud-based systems, you can track online sales from anywhere, on any web browser—this is critical for remote work.
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cloud-based POS systems offer an array of features including real-time sales reporting, time and attendance, inventory management, and tracking customer buying behaviors. These systems are ideal if you want to optimize your menu throughout the day, reduce overtime wages, and manage food costs.
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Scan to Pay technology lets customers scan a unique QR code with their smartphone, usually printed on the check, and pay for their meal at the table, host stand, or from the car. With Pay-by-Link, you can create a unique payment link and text it to the customer. No more taking card numbers over the phone; no more unpaid to-go orders from no-shows.
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ntegrated solution shares data, so if a server enters her tip on the POS, it syncs with the other programs. And since these are cloud-based systems, you can create schedules from anywhere. Staff members can view schedule updates from their phone in real time.
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How tech helps restaurants prep for the future | National Restaurant Association - 0 views
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customers can pay using their mobile phones and other electronic devices, using apps like Apple Pay or Google Wallet.
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Restaurants have had to rethink the way they do business, implementing tactics to reach customers off-premises, and create a pandemic-safe dining experience, all of which can be facilitated by advanced restaurant technology.
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Digital systems allow for mobile and online ordering from anywhere. Customers can create an order, reserve a table and pay for the service from mobile apps and devices
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Cloud-based platforms streamline a variety of tasks, including food ordering, digital menus, drive-thru operations, and kitchen management.
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Digital POS systems make it easy for restaurants to manage a waitlist and tables. Customers can receive texts when their table is ready and place their orders while waiting.
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Cloud-based tip processing lets employees receive credit-card tips on a prepaid card, reducing cash handling.
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Advantages and Disadvantages of a Cloud Kitchen | SupplyNote - 0 views
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cloud computing has been used in nearly every aspect of day-to-day life. It is used to store images, stream online movies, and even operate businesses and, now increasingly used to order food online
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Since the client order and interactions happen through a third party food aggregator app or the restaurant’s app, cloud kitchens are the application of cloud technology in the food business.
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A cloud kitchen uses food aggregators and online apps to take food delivery orders and have cut off the dine-in space busines
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Compared to opening a traditional restaurant, creating a cloud kitchen will not cost you a fortune. And after you’ve constructed your virtual kitchen, it’ll be even easy to expand. Cloud kitchen businesses don’t need to rent or buy a lot of space when they grow; hence scaling up is possible with low investment.
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The most significant benefit of the cloud kitchen business is eliminating costs such as restaurant space, decor, dining tables, chairs, high-end cutlery, and electrical fixtures
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A cloud kitchen business model is flexible and can change the menu; cuisine’s themes much easier than the dine-in restaurant. If a cloud kitchen finds some menu item not very profitable, the same can be swapped without reprinting the menu and avoiding extra cost.
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The ambience and interactions with the restaurant staff are two factors that contribute to consumers being more engaged to a restaurant
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Video: Making 1,043 Cocktails In One Hour - Gothamist - 0 views
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where to go for a fast drink. Sheldon Wiley, a bartender at Riff Raffs on 26th and Park earned the title of Fastest Bartender in the World from the Guinness Book of World Records on Sunday at an event at The Empire Room. To do so he had to make 1,043 drinks in one hour using at least four ingredients and without making the same drink twice. The previous record holder made 938 cocktails in one hour.
The Impact of Culture on Self-Service on Technology Adoption in the Hotel I...: EBSCOhost - 1 views
Global Self-service Kiosk Market 2016-2020 - Tablet Computers Replacing Self-Service Ki... - 0 views
go.gale.com/ps/i.do?p=ITOF&u=miam11506&id=GALE|A444482140&v=2.1&it=r
Self Service Kiosk Machines in Hotels
