Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views
blog.beaconstac.com/...-restaurant-marketing-strategy
restaurant marketing beacon proximity tech mobile
shared by lande070 on 18 Feb 18
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If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
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Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
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Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
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Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.