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Contents contributed and discussions participated by lande070

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lande070

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

blog.beaconstac.com/...-restaurant-marketing-strategy

restaurant marketing beacon proximity tech mobile

shared by lande070 on 18 Feb 18 - No Cached
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • ...5 more annotations...
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
  • lande070 on 25 Jul 22
     
    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
lande070

AI could save hospitality businesses £26k a year, says new report - 0 views

www.boutiquehotelier.com/ai-hospitality-savings

shared by lande070 on 26 Jun 22 - No Cached
  • £26,000 a year.
  • £26,000 a year.
  • A new report has found that the use of artificial intelligence (AI) could save hospitality businesses up to £26,000 a year.
  • ...6 more annotations...
  • £26,000 a year.
  • adopting AI, such as chatbots and automated financial reporting, businesses can save an average of nearly 40 hours each week, or 2,075 hours per year.
  • leaders in the sector are among the least confident with AI, with more than a quarter (26%) of hospitality business leaders not confident to use the tech in their business.
  • A further quarter (24%) stated that a lack of expertise is preventing them from using the tech, highlighting a need for upskilling in the sector.
  • fears about the impact of AI on the workforce, with 67% of UK business leaders stating they were concerned that more AI will result in job losses.
  • As for consumers, one in 10 would actually like more AI-driven personalisation,
  • lande070 on 26 Jun 22
     
    Research estimates that AI can save £26,000/$32,000 per year. The article specifically mentions chatbots and automated financial reporting as AI areas, but it also mentions that hospitality leaders lack confidence in implementing new tech and also fear job losses. The study also asked consumers - 1 in 10 would like more personalization which can be driven by AI tech.
lande070

Recap: How the Cloud Provides More Efficient Hospitality Operations - 0 views

www.hospitalitynet.org/...4110042.html

shared by lande070 on 25 Jun 22 - No Cached
  • cloud technology can improve many facets of hospitality operations, boosting efficiency, streamlining operations, and improving the guest experience.
  • “Think about the cloud as the Lego bricks to build every possible digital solution for every common use case in your industry.
  • kitchen monitoring. The refrigerator temperature i
  • ...11 more annotations...
  • e’re possibly already in the second generation of cloud where we go beyond storage and computing. We’re now moving up the stack. The next stage is stitching services together at a higher level so that as a customer, you don’t have to build it all yourself. And the second piece is to bring in partners who have the expertise, and who build into the cloud.
  • the power of being able to develop, test, and iterate quickly by utilizing cloud technology for hospitality
  • put a sensor in your kitch
  • provide data analytics and then we can add predictive maintenance
  • waste reduction, sustainability, also, the health guidance you have in the kitchen
  • “The great thing about our industry is that we actually have our customers in-house. I can speak to them, I can ask, ‘Hey, how did you like that process? How did you like to check-in? How did you like our booking engine?’ We can do live A/B testing actually and with this cloud environment, it is easy for me to try things out to easily plug it in and plug it out and see what’s working and what’s not. I can only encourage our industry to do this more. And maybe also, to ask hotel tech providers to make this possible to have some kind of testing period available.
  • a lot more people adopting cloud products who had the necessity of changing things because of the last two years when COVID struck o
  • s important to take an iterative approach.
  • organizational change. And there’s a lot of training to be needed,
  • encouraging forward-thinking team members can be a great way to boost retention and employee satisfaction. “We can also see that our business or our industry is losing a lot of very talented people. And that’s where also this change management can help
  • 91% of 1000 Travel hospitality leaders we interviewed indicated that digital cloud transformation is essential for their business, yet only 29% indicated that their business is currently ahead of the curve
  • lande070 on 25 Jun 22
     
    This article summarizes a panel conversation about cloud functionality and how it can help in the hospitality industry. They point out that hospitality outlets can use cloud tech for operations, efficiency, guest experience, kitchen monitoring, waste reduction, sustainability, data analytics, predictive maintenance. They highlight that while 91% of hospitality leaders say that cloud is essential, only 29% would say that their company is on track, and that companies need to bring along employees for the advancements.
lande070

Advantages and Disadvantages of Technology Advances - 0 views

smallbusiness.chron.com/technology-advances-12579.html

shared by lande070 on 25 Jun 22 - No Cached
  • savings come at the cost of customer satisfaction.
  • disadvantage is that employees can wind up feeling as if they're on call 24/7.
  • Technology advances in one field frequently spill out and affect others.
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  • Like many tech advances, driverless cars will create winners and losers who never saw it coming
  • lande070 on 25 Jun 22
     
    This article reviews advantages and disadvantages of tech advances: tech can replace human workers but this often leads to customer dissatisfaction. Tech is constantly advancing so companies need to stay competitive. The "ripple effect" means tech advances affect other fields where disruption is often rarely anticipated (his example is driver-less cars leading to less business for drive through restaurants).
lande070

8 Disruptive Hotel Technology Trends to Watch in 2022 - 3 views

hoteltechreport.com/...hotel-tech-trends-2022

Technology hospitality tech

shared by lande070 on 12 May 22 - No Cached
  • Venture capitalists are finally starting to recognize the opportunity to invest in tools and platforms that allow hotels to capture new levels of hotel operations efficiency and revenue growth.
  • penetration of cloud-based technologies in the segment remains incredibly low
  • White labeling has already begun in the hotel industry without hoteliers even knowing it. Property management systems that offer channel management integrations are usually white labelling their channel managers from other vendors
  • ...37 more annotations...
  • 20,000 properties.
  • hospitality property owners look to address the challenge of competition from peer-to-peer platforms like Airbnb
  • focus on improving guest experience and helping travelers have the trip of a lifetime
  • guest-messaging software
  • messaging tools to deliver five-star service at scale
  • provide frictionless guest service and streamline time-consuming interactions, such as check-in.
  • hotels that invest in technology drive higher revenue, better guest reviews, and a higher star-rating.
  • The many tech innovations we see penetrating the market require constant vigilance of cybersecurity best practices, regular updates to security software, and dedication to routine testing and threat assessment.
  • Most revenue management systems focus on reporting and data visualization; the addition of white label software to the backend of an RMS can improve price optimization, letting hoteliers spend their time on higher value tasks and strategic revenue management.
  • APIs allow your various hotel technology tools and programs to work together, conne
  • streaming, voice activation, guest-room tablets, and food ordering tech.
  • 2nd Kitchen is a godsend for hotels without a kitchen on-site: guests can order room service from restaurants near your hotel,
  • Numerous high-profile malware attacks on the hotel industry have led to hundreds of millions of guests’ data being compromised and millions of dollars in damage.
  • forced to get smart about security
  • do their research in selecting tech tools
  • regularly host training to their staff
  • all-in-one suite of tools, including a property management system, channel manager, booking engine, and revenue manager, growing revenue and automating workflows at more than
  • There are two factors outside Coronavirus that are impacting OTAs. First, hotels are getting better at capturing direct bookings.
  • Secondly, Google has entered the travel market in a big way.
  • for property owners, WiFi 6 is much more relevant
  • The most important software in the hotel industry is the property management system
  • Smart thermostats, smart speakers, and smart locks
  • data has become the world’s most valuable resource.
  • Data can fuel smarter marketing campaigns, inform your pricing, and help you capture a higher market share
  • Hoteliers are just starting to realize the potential of its guest data.
  • put a dollar figure on just how much hotel industry data is worth. The Group purchased STR for $450 million in cas
  • New competitors are challenging old management companies that haven’t innovated enough
  • These next-gen properties are sometimes called hometels (home+hotel), or more generally, alternative lodging
  • Technology in hotels goes far beyond guestroom TVs and phone
  • smart locks
  • ast WiF
  • NFC technology for contactless payments
  • kiosks or mobile apps for digital check-in,
  • robots that deliver room service.
  • Smart hotel rooms use technology to allow guests to personalize their stay experiences.
  • beyond the guest experience, hotels can take advantage of faster WiFi
  • hoteliers must focus on data security and continued training
  • lande070 on 25 Jun 22
     
    This article reviews the top eight tech trends causing disruption in the hospitality industry: SaaS (software as a service), APIs (application programming interface), guest room tech, privacy & cybersecurity, OTAs (online travel agency) struggling, WiFi 6, big data and digital hotel companies/alternative lodging. The article dives into each of the eight with an overview/background on the tech, how it's advancing, and why and how it's being used. Some of main takeaways are that for many of the tech trends the industry is just starting to realize the full potential and that overall these tech advances should be able to allow companies to harness tech and data to drive customer experience and retention.
lande070

Amadeus Expands Partnership with Aimbridge Hospitality with Exclusive Business Intellig... - 0 views

www.hospitalitynet.org/...4111178.html

shared by lande070 on 25 Jun 22 - No Cached
  • With data spread across systems, hoteliers can sometimes experience information overload and challenges in extracting actionable insights
  • data is the cornerstone of building and executing an effective business strategy.
  • position itself for long-term growth.
  • ...2 more annotations...
  • provide the broadest and deepest set of market insights to enable hoteliers to make the most effective decisions for their business,”
  • help hospitality providers acquire, service, and retain guests by profitably driving demand and converting them into loyal fan
  • lande070 on 25 Jun 22
     
    Amadeus has a new full-suite of programs aimed at helping hospitality companies use data for projections and customer retention. Aimbridge, which is a large management company, has adopted this full suite. This product and adoption highlights how hospitality companies realize the importance of fully-integrated but also useful data capture and translation for increasing revenue and repeat customer business.
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