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Contents contributed and discussions participated by gulsevim

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How Your Face Will Become Your Ticket to Event Success - Eventbrite UK Blog - 3 views

www.eventbrite.co.uk/...cognition-tech-for-events-ds0c
shared by gulsevim on 23 Feb 18 - No Cached
  • When you smile for the camera next time you’re at an event you might get more than a souvenir photo – you could even be handed your favourite tipple without having to ask for it.
  • facial recognition technology is making it possible to personalise the event experience more than ever before.
  • A little further off is the ability to measure the emotions of crowds, but when it does become possible, it means organisers will be able to understand how much attendees enjoyed their event or individual keynotes, without having to survey them.
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  • Another way the tech can be deployed is to reduce queuing to pay for food, drinks or merchandise by scanning people’s faces at check-out and automatically charging their registered payment method.
  • The possibilities for the development of facial recognition is certainly exciting, but perhaps even more interesting, from an event planner’s perspective, is what you can do with it right now.
  • The core application that Zenus has been focused on is event registration and check-in. The tech can be used to replace ticket scanning and speed up the entry process
  • In terms of accuracy, Zenus’ software is extremely high. “Our system can search the database of 1,000 faces and find the most likely match 99.4% of the time. The attendee or host can then tap on the face to confirm it is correct,”
  • “All the registration company sends us is anonymous images,” he explains. “This happens over securely encrypted channels. When we receive the images we are processing them to extract the face measurements and then we immediately delete the image. We then send back a unique identifier that’s associated with each image without ever having accessed personal information. It gives the event planner peace of mind that the data is being handled properly. After the event, we completely delete the entire database associated with the event.”
  • Crowd analytics will be able to scan faces in a space and tell you how many people are in there. It is also possible to extract demographic data such as age or gender, and so forth. We are going to do all of these things in the future but we prefer to do one thing at a time and make it perfect before we move onto the next thing.
  • gulsevim on 23 Feb 18
     
    Facial recognition technology is not meant to replace the human factor. Rather, it can boost existing processes by improving efficiency, identification and convenience. Technology such as "face geometry" brings a lot of excitement to the events industry. Zenus facial recognition software allows event planners to identify attendees by searching a database of faces in real-time. The main idea is to make the check-in process faster, provide higher security and receive some feedback in a unique way. Neither attendee's e-mails or names, or any personal information is transferred. Human face emerges as a key to security for distinguishing individuals. The registration platform makes images anonymous and sends them to a cloud-based service, where de-identified images are processed and therefore instantly deleted. All data is also discarded after the event, which gives a peace of mind to the event planners and attendees, because of identity theft concerns. With some adjustments and further developments, Zenus facial recognition software will be able to determine emotions of crowds and extract demographic data such as age or gender. With this cloud-based facial recognition software, event planners will be able to quantify whether your guests were interested in one speaker over another, or whether they were engaged or if they were really a good target market for the event.
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Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

blog.beaconstac.com/...-restaurant-marketing-strategy restaurant marketing beacon proximity tech mobile
shared by lande070 on 18 Feb 18 - No Cached
  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
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  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • gulsevim on 18 Feb 18
     
    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
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Tech Innovations That Are Changing The Hospitality Industry - Social Hospitality - 1 views

socialhospitality.com/...nging-the-hospitality-industry
shared by gulsevim on 11 Feb 18 - No Cached
  • Technology has come a long way.
  • the hospitality industry now looks for other ways to appeal to an increasingly “been there, done that, got the t-shirt,” not-so-easy-to-impress clientele. And cutting-edge technology seems to be the answer.
  • Durham, North Carolina’s Sheraton Imperial Hotel and Convention Center, for instance, has introduced high-def, flat-screen LG televisions to its rooms.
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  • since providing guests with the same high-quality viewing experience they would enjoy in their homes, the hotel has improved its customer satisfaction rating by eight percent.
  • seems that every generation enjoys top-notch television viewing.
  • Seattle Hotspot boasts rooms “with heat-detecting body sensors that indicate to housekeeping staff when a room is occupied…a 21st- century ‘do not disturb’ notice.”
  • the Hotel 1000 in Seattle has found a new way to determine if your room is, indeed, occupied.
  • the biggest drain on hotel utilities is unnecessary heating and air conditioning and that the installation of energy controls throughout a property could “shed utilities costs without compromising quality.”
  • A new initiative by the Four Seasons, however, involves an innovative new bed that enables guests to customize their sleep experience.
  • hese beds include three mattress toppers that can be switched in mere minutes, offering a Signature, Signature Firm, or Signature Plush sleeping experience, and a Gel Touch Foam Center that absorbs extra heat in order to ensure maximum comfort.
  • the Aloft Cupertino Hotel in Silicon Valley recently introduced its first robotic staff member, a butler named “Botlr.
  • Botlr can be found delivering amenities to guests throughout the property donning his custom-fit butler uniform.
  • Thanks to new innovations and advancements in current technology, hoteliers can provide guests with modern conveniences that surpass even their wildest dreams
  • gulsevim on 11 Feb 18
     
    Nowadays, there is an abundance in advanced in-room features making their way into the world's most modern hotel rooms. Some of those inventions, integrated recently in some hotels in the U.S., are explained below. Sheraton Imperial Hotel Raleigh-Durham Airport at Research Triangle Park, in North Carolina, offer its guests a better hotel experience through a TV with fast reboot time. This TV provides a top-notch television content and delivery, and has the latest high-resolution options and features. Due to its level of delivery that guests are accustomed to have in their own homes, it is expected for guests to feel more comfortable and homey during their stay. Hotel rooms in Loews Hotel 1000 in Downtown Seattle are equipped with heat-detecting sensors, which scans the room for body heat so that housekeepers don't accidentally enter the room. This high-end technology with an infrared signal scans the room to detect body heat and notes 'do not disturb' when occupied. It is particularly useful when guests forget to leave a sign when entering the rooms at night. Seems like the world's most advanced hotels are getting very creative with their in-room technology. Another example for that is the beds of Four Seasons Hotels which are customizable to guests' preferences, designed to support better sleep. Recently, numerous Aloft Hotels and Element Hotels across the United States feature their own robot butlers. With help of Botir, items can be easily delivered to the guests rooms within minutes. The purpose of using robotic assistants is to send a robot to deliver shampoo, toothbrush, toothpaste or so by the front desk. This way, the human hotel staff can serve customers personally when necessary. In my view, in the customer-driven hospitality industry, the use of in-room technology can make guests feel more comfortable and feel "at home". These new technologies have been helping the hospitality industry grow in innovative and tech-enhanced ways to deliv
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How A Cloud PMS Improves The Guest Experience - 2 views

www.stayntouch.com/...-pms-improves-guest-experience Cloud PMS customer experience personalized service
shared by gulsevim on 04 Feb 18 - No Cached
  • In today’s mobile age, power lies more and more in the hands of the customer and the value of delivering a great guest experience has never been more prominent.
  • 86% of consumers are willing to pay more to receive a better customer experience, and only 1% of customers feel their expectations are being met consistently.
  • 59% of Americans would try a new brand or company for a better service experience.
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  • “Customer experience is the new marketing.”
  • by the year 2020 customer experience will overtake price and product as the key brand differentiator
  • the companies that do focus on customer experience will flourish.
  • Positive guest experiences and overall satisfaction not only equate to loyal guests but they are also profitable.
  • As the hospitality industry grows increasingly competitive, more and more properties are looking to technology to help them manage and deliver an enhance customer experience.
  • investing in a modern Cloud PMS is key to managing and elevating the guest experience
  • A cloud-based PMS enables mobile self-service options such as check-in/out, mobile room service requests, late check-out requests, extended bookings, and so on.
  • A cloud-based PMS has the ability to consolidate pertinent guest stay information and preference data (from multiple sources) all in one place.
  • Having the ability to recognize customers and deliver a personalized experience on a granular level will not only impress guests but create loyalty and ensure that they come back for more.
  • A cloud-based PMS has the power to make a guest’s stay seamless, as well as your employees’ lives easier.
  • A cloud PMS can automate and streamline the entire guest experience from start to finish, from captivating hotel profiles to optimized direct booking engines to one-click check-in functionalities.
  • With a cloud-based PMS, hoteliers will not only improve the guest experience but will also generate increased customer loyalty, occupancy rates and revenues.
  • gulsevim on 04 Feb 18
     
    Mercedes-Benz President and CEO Steve Cannon stated, "Customer experience is the new marketing," and his prediction helps explain a new wave of optimism. Nowadays, hotels are judged by whether guest experiences match customer expectations. Individuals desire to be engaged when they want, where they want, with the content they would like to see. It's about people, connection, service quality, engagement and experience. The future will belong to those hotels and hotel brands that create the most memorable customer experiences. Using a cloud PMS for managing a hotel efficiently, is an essential shift to improve operations and increase profitability in the hospitality industry. Also, a cloud-based PMS enables mobile self-service to provide self-check-in options for hotel guests. This hotel experience contributes to guests' comfort and improves their experience as soon as they arrive, which in turn, increases customer satisfaction. Cloud PMS allows hotels to easily keep track of all their guests' personalized preferences and provides a system for delivering individualized services and amenities to meet their needs. Personalized service makes guests not only feel welcome, but also creates an emotional bond between hotels and their customers. This is a win-win situation, which creates guest loyalty in the long run.
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SiteMinder Brings GDS Representation In-House as Hotel Customers More Than Triple in On... - 1 views

www.hotel-online.com/...e-as-hotel-customers-more-than GDS siteminder
shared by gulsevim on 27 Jan 18 - No Cached
  • Almost 900 hotels located in the world’s top destinations are poised to receive personalized GDS sales and marketing representation from the global hotel industry’s leading cloud platform.
  • GDS by SiteMinder’, gain its own chain code and more than triple in hotel users.
  • Through sales and marketing representation, those hotels can now access a network of GDS experts based in New York, Los Angeles, London, Hong Kong, Paris, Munich and Sydney that will work with travel buyers on their behalf to increase hotel brand exposure and revenue.
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  • Over the past year, GDS by SiteMinder powered nearly 200,000 reservations worth over $60 million in hotel revenue, showing how effective global distribution systems are in bringing guests hotels wouldn’t otherwise attract, especially from Monday to Friday when properties need business most.
  • Mr Lewis-Purcell has spearheaded SiteMinder’s dedicated GDS function over the last 12 months, growing the total number of GDS by SiteMinder hotel users from 250 to almost nine hundred.
  • GDS by SiteMinder uniquely brings cloud-based technology together with legacy GDSs that are as relevant today as they were thirty years ago, to provide hotels an incomparable total distribution platform. It’s now used by about sixty percent more hotels than our industry’s most renowned soft brands.
  • GDS by SiteMinder provides hotels a single point of entry to the world’s major global distribution system providers – Sabre, Amadeus and Travelport – and travel agent network. In addition to sales and marketing representation, hotel users of the GDS connection receive free consortia advice, account management and local customer support.
  • gulsevim on 27 Jan 18
     
    Site Minder by GDS experience, serves as good example to better understand the impact of a GDS's impact on the hotel industry. GDS by SiteMinder provides a single point of entry to over 500 000 travel agents across the globe, which means that hotels can target many type of travelers in multiple geographic regions. By connecting hotels directly to the world's major GDS providers - Sabre, Amadeus, and Travelport - and travel agent network, GDS by SiteMinder offers a major convenience to participating hotels. Through this service, hotels don't have to worry about signing up with each one of these providers. Another advantage of SiteMinder is its affordability; there are no commission fees, rather, just one flat transaction fee per reservation. The company offers free services from GDS experts and free technical account management advice which are other benefits. For instance, in another article, in mid-2013, South Beach Group who has boutique hotels in the heart of Miami Beach, decided to switch its 12 hotels to GDS by SiteMinder. After moving to GDS by SiteMinder, South Beach Group representative highlights the significant increase in bookings leading to a growth in annual revenues by17% in 2013. In essence, GDS by SiteMinder advertises participating hotels to more customers globally within an incomparable distribution platform, with real-time and two-way GDS connectivity. As we can see in the article, in 2016, just within 12 months the total number of users of GDS by SiteMinder increased from 250 to almost 900. This article underlines the importance of GDS for the growth of travel industry. With Site Minder by GDS, one can realize how GDS helps increase hotel bookings by placing hotels on more virtual channels (an analogue of supermarket shelves) globally.  
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Cloud Software Allows 700-Acre Resort's Financial Team to Regain Significant Man Hours ... - 0 views

hospitalitytech.com/m-regain-significant-man-hours ERP cloud-based techhnology financial software
shared by gulsevim on 21 Jan 18 - No Cached
  • When Tetherow, a now 700-acre resort in Bend, Oregon, first opened as a golf course and clubhouse in 2008, we were a small business with big ambitions.
  • Today, Tetherow is made up of twenty individual entities rolled into one wholly owned subsidiary, including a 50-room boutique hotel, a pool, two restaurants, vacation rental homes, an events pavilion, a recreation center, a golf academy, and various residential neighborhoods, as well as the 18-course golf course that started it all. In addition to our leadership team, our rapid growth has been led by our financial team’s investment in a technology that allows us to grow fast, under pressure, and with limited risk.
  • We came to realize that the technology and accounting systems that we had added piecemeal over the years to support our burgeoning business, a combination of Jonas restaurant software, QuickBooks, and Excel, didn’t allow us to scale and sustain growth.
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  • After doing some thorough research, we decided to invest in Sage Intacct, a cloud-based financial ERP, because we felt its features – particularly automation – could take on our day-to-day tasks, and give our finance department the time in their day to provide trusted strategic advice, rather than mostly crunch numbers.
  • Our finance team was able to shorten our consolidations process from more than a week to less than four hours per month, cut our monthly close in half – from twenty to fewer than ten days – and regained 24 hours a week – previously spent on cash analysis.
  • Most importantly, a cloud-based financial ERP changed our culture. The finance team saw productivity gains that made us better business partners across the organization. We could provide advice on strategic business decisions
  • gulsevim on 21 Jan 18
     
    Security has always been an issue for financial services which led to avoidance of some new technology systems. Due to advancements in cloud systems, I think it is time for financial services arms of hospitality organizations to reap the increasing number of benefits of cloud computing. Also, cloud-based financial Enterprise Resource Planning (ERP) helps companies enter new markets, explore new opportunities, and strengthen their business processes. Cloud-based financial ERP has certainly helped Tetherow Resort by reducing costs and allowing their finance department to concentrate on their strategic business matters rather than dealing with IT and infrastructure issues. By switching to a cloud-based system, Tetherow Resort was able to reduce the amount of infrastructure stored onsite, reduce costs of the process and develop new strategic plans. In my view, there is a huge potential in cloud-based financial ERP in for financial and even non-financial companies, because through this system companies' finance departments are able to increase the efficiency of their operations.
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Event Management Software Steals the Show | ReadItQuik - 5 views

www.readitquik.com/...ement-software-steals-the-show Event Management Cloud-base Software
shared by gulsevim on 16 Jan 18 - No Cached
  • t helps in improving workflows by maintaining large volumes of data and assisting event organizers in coordinating, planning, analyzing and sourcing data, and ensures a successful event by providing uninterrupted information. Such event management technology can automate processes such as venue sourcing, ticketing, floor planning and expense tracking in order to streamline the overall management operation. 
  • Event management software enables event organizers to send and track invitations through a portal where an attendee list gets generated, as well as monitors ticket sales using a single platform.
  • Social media platforms are usually integrated with most event management software and are also inter-linkable with multiple platforms. These platforms are effective media for promoting and marketing events, social programs and campaigns
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  • These e-tickets reduce chances of duplication as they contain a unique bar code verification that is scanned at the venue after completing all the payment formalities, either online or by cash.
  • Further, the software initiates an e-ticket generation process after the completion of registration formalities which is then sent to the Invitee’s registered email account or via text message
  • Event management software based on cloud technology allows efficient and easier management of event data from any remote location. Moreover, cloud-based event management software is capable of providing a quick fix to any system bugs or errors. 
  • Cloud-based event management software is more cost-effective as it eliminates any major need for on premises IT infrastructure setup, allowing greater scalability
  • I
  • gulsevim on 16 Jan 18
     
    This article discusses the role and benefits of cloud-based event management software in planning and executing events. Software enables event managers to improve workflow, manage venues, and track various types of information in a timely and consistent manner. Software is especially useful in monitoring the progress of ticket sales and invitations, where event organizers can follow up on attendees that did not respond yet. It also helps prevent ticket duplication and enhances security by sending tickets with unique codes to attendees' e-mails. Event management software can also be integrated with social media platforms which boosts the promotion and the visibility of a given event and its ultimate success. Financially, such software leads to cost savings because it does not require investment in infrastructure. From operational standpoint, cloud-based software offers real-time, remote access and fest error resolution. This article helps me better understand improvements in operations that cloud-based software system brings in event management. I am also able to explore the vast field of using software technology. Before reading this article, I was not aware of the benefits of the cloud-based software system in event management. Now, I gained a better knowledge about advantages like accuracy of data for large events, to real-time tracking needs to manage ticket sales and event attendance, and permanent connection and access to various files and records. Such access is vital when an event manager is in charge of multiple events that are at different stages of preparation: some may be in planning stage and others may be in execution stage. The ability to fix errors quickly is a major benefit for event planners that are small businesses. For this reason, an individual wedding planner will probably have peace of mind by using such software.
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