Trends in Events and Meetings That Will Shape 2020 - By Lauren Hall, Founder & CEO, IVvy - 1 views
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we’ve pieced together those innovations and trends across the event and event planning industry that are positioned to shape the next decade
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it’s important to remember that the experience doesn’t begin and end with the stay or the event itself; instead, it starts before a planner books your venue, long before that first attendee checks-in.
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When hotels and venue spaces utilize a venue management platform, they’re able to effectively market their space globally, while catering specifically to the needs and process of modern planners.
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In the modern world of events, it’s not just about large-scale experiences and conferences. In fact, meeting and small group travel make up a significant portion of the growing demand.
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Ensure your venue space is equipped for events and meetings of various scale, and work closely with planners to ensure an attentive, personalized experience while bringing their event or meeting to life.
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In that same breath, we’re witnessing the rapid rise in popularity of wellness-focused events, interactive live experiences, experiencing enhancing AI and VR components, Instagram-worthy backdrops, events centered around sustainability, and more.
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event planners and venue owners are implored to leverage event technology in a way that strikes a balance between face-to-face and virtual elements. It’s not about using technology for every moment or touch-point, but about using new-age features and platforms to create a frictionless event, engage attendees on a deeper level, and create meaningful, memorable experiences.
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This article provides a concise overview of trends in event planning. First, the importance of the pre-stay experience is addressed, with a mention of venue management technology as an important tool in this regard. Secondly, being prepared to host events of various scales is discussed. Thirdly, alternative venue spaces and experiences are mentioned as fundamental aspects of the current event planning sphere. Finally, the balance between state of the art technology and a personal human touch is brought up as being a defining features of events going forward.