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ecast038

Top 15 Advantages and Disadvantages of Social Media Marketing - 0 views

www.techprevue.com/ages-of-social-media-marketing

social media marketing advantages disadvantages social social media marketing hospitality travel Tech

shared by ecast038 on 26 Nov 21 - No Cached
  • But just like the two sides of coins, social media also has its two sides; positive and negative. Every marketing strategy to be applied needs proper research and planning to make it effective and worthwhile in social media. Social media marketing has become a core element of success in marketing. It will only prove successful when used properly and efficiently.
  • 1. Reach Your Target Audience Many businesses are using social media as a marketing platform for their business to reach a large number of audiences to increase the demand for the products and expand the range of services.
  • By keeping an eye on the engagement on the posts, customer reviews, and followers, you get a better idea about the customer
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  • 2. Directly Connect With Your Audience A direct connection with your audience is possible with the help of social media. You can grow followers of your social media accounts, and finally, you can collect the data about user behavior, their likes, and dislikes, etc
  • It helps to know about your customers so that you can provide them better services.
  • 3. Create Organic Content One of the major advantages of social media is businesses can post organic content without paying a penny. It is very helpful for your company to build connections with people.
  • Build Your Brand
  • When people start knowing your brand, it helps in the creation of brand loyalty and recognition. Social media helps in building brand loyalty, which in turn provokes customers to buy the brand which they are familiar with.
  • 1. Negative Reviews Social media is used as a platform to share the content and experience they have gone through, be it a positive experience or negative experience. If someone is not satisfied with your business, then it gives them a chance to share the negative experience with others, which can definitely become a hindrance in the path of success of your business.
  • 2. Embarrassment Social media is a medium where it takes only a few seconds for your posts to become viral. You should always be careful before posting your content on social media. Check many times before posting it so that you don’t have to face any sort of embarrassment.
  • 3. Time Consuming Campaigns Social media is one of the most exciting and interesting platforms to create and recreate the content, to post photos, videos, and to engage the audience with it. But, the main disadvantage is that creating and running social media campaigns is a time-consuming process.
  • If you don’t spend enough time on this because you lack resources, capital, and people, then definitely, you will end up leading to a problem where your social media marketing campaign will suffer losses.
  • . Results Come Late
  • You have to continuously post new content related to your campaign to achieve success. The result of social media marketing campaigns will take time to determine results. Never expect immediate results, and you have to wait for it patiently for a few weeks or even months to get success.
  • . Need to Stay Engaged and Active It is also one of the disadvantages of social media that you need to stay engaged and active every time you monitor your marketing campaign. Social media is constantly changing, so you need to be up-to-date else you will lack behind.
  • ecast038 on 26 Nov 21
     
    Social media can both positively and negatively affect companies. Companies need to dedicate time and resources into creating content to help build brand recognition and fan loyalty. Content needs to feel organic, to help drive more traffic and brand loyal and awareness. With the many upsides to social media marketing, comes some disadvantages. Posting content allows for negative feedback from consumers. Companies should work on replying back with positive solutions to customers as other potential clients will also see these and reconsider using your brand.
ecast038

Biometric Technologies as the Future of Hospitality - Intellectsoft Blog - 0 views

www.intellectsoft.net/...ic-technologies-in-hospitality

biometric technologies future hospitality blog

shared by ecast038 on 20 Nov 21 - No Cached
  • With the adoption of biometrics like fingerprints, face or iris scanning, or even voice recognition, biometrics have the potential to revolutionize the hospitality industry
  • Biometric technologies are solutions that are commonly used to identify a person based on some aspect, namely, a person’s unique physical or behavioral characteristics.
  • There are two types of biometrics used to recognize a person. The first type is biometrics based on physiological characteristics. The second is behavioral biometrics. Physiological identifiers include the following:
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  • If your hotel has a lot of security measures, guests may not like it and they may never come back. If, on the contrary, security measures are weak, this can lead to theft or something else.
  • One of the ways to use biometrics in hotels and other establishments in this domain is to implement registration using fingerprint or face recognition
  • In the same way, hotel staff control guest access to different parts of the hotel, for example by requiring a finger scan to access the pool.Another way to use biometrics in hotels is to avoid key cards that allow guests to enter their rooms. Instead, a person just needs to scan their fingerprint, which greatly simplifies the system.
  • The first is that locals can register by scanning their faces through a mobile app. Another option is for foreigners who can check in by scanning their faces through vending machines located throughout the hotel lobby
  • as the fingerprint will become the only key to all areas of the hotel, which greatly facilitates the work of technical staff and saves the hotel from unnecessary problems with visitors.You can also monitor in real-time the access of staff to restricted areas of the hotel, such as guest rooms, washing rooms, etc. You can track which room a particular hotel employee has entered, thereby roughly understand their location.
  • According to one study, 41% of hotel visitors visited the hotel more often and stayed in only one hotel if an employee could recognize them without giving their name. In another survey, 62% of hotel guests believe that such actions by staff will greatly improve their experience of the hotel.
  • For example, a guest arriving at a hotel scans a fingerprint at the front desk, after which the concierge will immediately receive all of his personal information, room, and service preferences, to make his stay at the hotel as pleasant as possible.
  • ecast038 on 20 Nov 21
     
    The use of biometrics in the hospitality industry is becoming more common. Through physiological characteristics such as fingerprints, face scanning or voice recognition, guests can access hotel rooms without the need of room keys. Employees would have control over guest access and be able to easily recognize guests after scanning in.
ecast038

Why Are Hotels Investing In Augmented Reality Technology? | ARPost - 0 views

arpost.co/...g-augmented-reality-technology

hotels augmented augmented reality technology hospitality business Tech travel mobile

shared by ecast038 on 10 Nov 21 - No Cached
  • From virtual maps to quirky digital experiences, hoteliers are creating fun and memorable guest experiences using AR. By investing in AR solutions, they hope to exceed the expectations of guests and make their stay unforgettable. Best of all, hoteliers don’t have to commit to expensive and permanent changes when they’re experimenting with AR.
  • Hotels can also use AR to create virtual maps, especially if the place is quite large. They can get information about amenities, prices, maintenance issues, housekeeping schedules, and more.
  • AR can bring marketing collaterals like brochures, catalogs, and magazine spreads to life in new ways.
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  • During the 2012 London Olympic and Paralympic Games, Holiday Inn used AR to create immersive experiences for guests around the hotel. Using a mobile device, guests were able to overlay photos or videos of their favorite athletes into a real-world setting.
  • They used these beacons to send virtual keys to their guests, allowing them to unlock their hotel rooms through their smartphones. All they had to do was tap a button.
  • The best thing about AR is that it is very accessible. Unlike virtual reality, guests won’t have to wear and carry around bulky headsets. Since AR overlays computer-generated elements into real-world settings, guests are able to see the environment around them at all times
  • ecast038 on 10 Nov 21
     
    Although very popular among other industries, augmented reality is still not widely used in the hotel industry. It is accesible and can become a great marketing tool for hotels and get guests to see virtual maps of the hotels, and see additional information such as prices and amenities. A few hotel chains have brought augmented reality into their hotels to help promote Olympic games and have guests share photos about their AR experience.
ecast038

The Truth About Self-Serve Kiosks At Fast Food Restaurants - 0 views

www.mashed.com/...iosks-at-fast-food-restaurants

food restaurants kiosks self-checkout mobile business

shared by ecast038 on 05 Nov 21 - No Cached
  • self-serve technology is not only making fast food service more efficient, but also subtly changing customer behavior. Namely, it is encouraging people to spend more
  • elf-serve kiosks increase customer spending, on average, by 20%, and this figure is borne out by data presented in a 2015 Harvard Business Review article. According to the review, major chains, including Taco Bell, McDonald's, and Chilis have all reported self-serve kiosks generating larger sales than in-person ordering, usually by a margin of 20%. In one instance, McDonald's even saw sales increase by as much as 30%.
  • On the one hand, standard industry practices such as "upselling" (promoting premium goods, add-ons, and customization) are programmed right into the machines. Human cashiers may neglect to upsell, but self-serve kiosks can't help but do so (via FoodTec). Given the visual nature of self-serve kiosks, upselling can be cleverly woven into the menu itself, and more easily escape customer notice. 
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  • In a 2017 study published in the Journal of Retailing and Consumer Services, researchers demonstrated that touch screens create "experiential and effective feelings" in customers — and, moreover, a greater sense of privacy. In short, customers are happier and more self-assured when using self-serve kiosks, and are therefore more likely to spend more.
  • Using a self-service kiosk can be a joyful experience, but one that comes at a cost if you're not careful.
  • ecast038 on 05 Nov 21
     
    The self-serve kiosks or unattended POS systems are changing the customer behavior and getting consumers to spend more. Many major chain restaurants have incorporated them in their business such as Chilis, McDonalds and Taco Bell. Kiosks tend to upsell the customer while regular cashiers may not. Self serve is bette for business, not so much for the customers wallet.
ecast038

Cloud vs On-premise PMS for hotels: which one is better? - CiHMS - 0 views

www.cihms.com/...for-hotels-which-one-is-better

computing pms hotels cloud on premise

shared by ecast038 on 27 Oct 21 - No Cached
  • On-premise Property Management System requires a significant number of “on property” hardware compared to the Cloud-based one. It gives the hoteliers total control: data and the system, system configurations, networks, updates, and changes are all yours to decide
  • Running the On-premises PMS means hoteliers must maintain a dedicated server room, which also needs an effective cooling system and an around-the-clock support team to keep everything up and running smoothly
  • With the cloud computing vendors, the PMS providers would be responsible for most of the IT operations expense. The hoteliers can also get the advantages from the cloud computing vendors’ highly available servers, at their optimal performance.
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  • The hidden cost includes hardware server costs, additional IT staff expenses to manage the system infrastructure, maintenance fees (yes, more maintenance fees), and the expenses of other 3rd party software integrations
  • A cloud-based PMS has a much lower entry cost. They charge a fixed monthly subscription model, with a small initial setup fee. No server cost, maintenance fee, extra human resources cost, lower energy bills and is an extremely affordable budget for small and medium scaled hotel businesses
  • Although you can set up your On-premises PMS to be accessed from an off-site workstation or device, remote access can be affected by various factors. Getting real-time data can certainly be challenging, especially not at the speed that cloud-based PMS delivers
  • Undoubtedly, On-premises PMS is still ahead of the Cloud-based system when it comes to the number of integration capabilities, the flexibility of built-in reports that got customized, added over the years. 
  • a security breach can happen, losing your internal data, your brand reputation, revenue loss is unavoidable. 
  • It explains the widespread adoption of cloud-based systems. The only thing you have to hold responsible for is your Internet connectivity which is basic infrastructure any hotel should already have in place. In fact, the switch to cloud-based PMS is not impossible for the existing On-premises system.
  • ecast038 on 27 Oct 21
     
    When it comes to deciding whether you should switch to cloud computing or remain with on-premises PMS, it all depends on your company. Many people fail to see the hidden costs associated with on-premise PMS such as hardware costs, IT staff to manage the infrastructure and expenses coming from 3rd party software integrations. Although on-premises PMS can be more customizable for companies, cloud-based systems are dominating. They reduce costs, are highly accessible in real time, fees are consistent, and are highly secured.
ecast038

Disruption Drives the Hospitality Industry to Innovation - Hotel Business - 0 views

www.hotelbusiness.com/itality-industry-to-innovation

hospitality innovation automation hotel smartphone

shared by ecast038 on 19 Oct 21 - No Cached
  • looks
  • drastic
  • looks
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  • As the industry looks to rebound, hotel owners, in particular, are introducing new solutions and services to entice guests, including embracing automation, a once taboo term in an industry used to thinking of service in a very human-centric way. From robot concierges to new marketing strategies, hotel owners are changing the norm to address social distancing measures and lingering travel concerns.
  • Property automation system companies are catering specifically to the accommodations industry to
  • the industry must completely re-evaluate and adjust operations to reduce potential touchpoints, and automation is a crucial component at this time.
  • The entire check-in process can now be done through a smartphone, minimizing staff interactions and reducing exposure to a crowded lobby. Guests can check-in with a single touch and enter their room in minutes without even requiring a physical key card.
  • centric
  • make the integration of smart locks and devices easily accessible.
  • For an industry that has long since relied on its (human) staff to deliver customer service, this is
  • drastic
  • experience
  • shift to a tech-first experience. However, for hotels struggling to open with a skeleton staff to reduce overhead, an automated management system can improve efficiency and the overall guest experience.
  • experience
  • branded apps are a one-stop portal for everything from reservations to room service. Used c
  • orrectly, a branded app can help streamline operations and establish a direct channel of communication between hotels and guests.
  • Smart technology is a key investment for hotels as they look to reduce high touchpoints in rooms. Voice assistants can control nearly everything in a room, including temperature, lighting, alarm clocks, televisions an
  • d to order room service. It also creates an opportunity for hotels to learn guest patterns and personalize the experience even further.
  • And based on the past few months, the industry is rising to the challenge.
  • the pandemic accelerated the need to embrace smart technology and automation urgently, putting more pressure on an industry with slim profit margins to cover the costs of implementing the infrastructure to accommodate these changes. The industry has its back against the wall, forcing change and innovative new thinking to adapt and entice guests back as travel resume
  • ecast038 on 24 Oct 21
     
    To provide safer environments to guests and avoid going out of business, hotels had to quickly adopt changes and innovations. Although the industry has heavily relied on human interaction for all customer service aspects, smart technology and automation has been crucial for hotels. In many hotels, all guests need is their smartphone to check-in and get in to their rooms. Marketing has changed and many hotels rooms now feature workstations and gym equipment to ease guests travel concerns.
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