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Contents contributed and discussions participated by dominiquecolas

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dominiquecolas

10 Hospitality and Travel Marketing Trends You Need to Know | Campaign Monitor - 0 views

www.campaignmonitor.com/...keting-trends-you-need-to-know

shared by dominiquecolas on 06 Oct 19 - No Cached
  • recent research from the Tippie School of Management shows that the majority of travel and hospitality bookings are moving from offline sources to online avenues. In fact, 53% of all travel is now booked online.
  • The best part is email personalization pays off with a 2.5x higher click-through rate and 6x more sales.
  • Customers expect personalization
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  • Use information you know about a customer (booking date, check-in information, preferences, etc.) to create a customized onsite experience.
  • Fifty-two percent of marketers say video is effective for brand awareness (WowMakers). Fifty-two percent of marketing professionals worldwide say video has the best ROI (Syndacast).
  • Twenty-three percent of digital marketing budgets are now set aside for moment marketing. And did you know that travel and transport is the best-performing sector for moment marketing
  • hen it comes to mobile travel and hospitality bookings, growth rates between the years 2011 and 2015 reported an increase of 1700%, accounting for 18% of online revenues.
  • It’s no secret that one of the biggest challenges in the travel and hospitality industry is driving more direct bookings. In the hotel industry, reports show numbers of up to 81% of booking abandonments.
  • ocus on booking retargeting.
  • Yes, an important and current hospitality trend is that millennials are much more prone to travel than Gen Xers and Baby Boomers—for both business and pleasure.
  • According to research, more than 50% of millennials trust earned media more than they do owned media.
  • One of the fastest growing trends, as far as searching for answers on the internet, is voice search
  • dominiquecolas on 06 Oct 19
     
    This article highlights some of the recommended techniques that companies in hospitality should follow in light of changing trends in hospitality. This includes personalized, social media marketing, mobile, dynamic and real-time marketing.
dominiquecolas

What will be the fourth digital revolution of the hotel world? - The Blog of Experience... - 0 views

blog.experience-hotel.com/digital-revolution-hotel-world

shared by dominiquecolas on 30 Sep 19 - No Cached
  • The first step for hotels: Property Management System
  • The impact of this first step went beyond hotel management. It was the basis on which all the rest was to be built. For the first time in history, scheduling, rooms, and availabilities could be accessed and managed digitally
  • With demand increasing, many companies decided to surf that wave and began offering lists of hotels accepting online reservations. The first attempts bore little success, but soon the business found its footing and became the norm, giving rise to a surge of Online Travel Agencies.
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  • a new way to choose a hotel is blossoming: online comments.
  • The concept of E-reputation is born. And powerful tools come onto the market to increase the amount of feedback received and track everything that’s being said on the Web.
  • In 2015, interest in “customer experience” doubles among internet users. Then this interest doubles once again in 2017, and continues to rise in 2018
  • Client experience is how your clients perceive the way they have been treated by your company. These perceptions affect their behaviors and create memories and feelings that impact their attachment to your brand.
  • Customer Relationship Management tool digitalizes every aspect of your client relation management, from the day of the booking until their loyalty is obtained.
  • All of these changes follow a logical timeline: the digitalization of hotel management, the opening up the business via the web, client focus on quality of service, and finally the emphasis on client experienc
  • dominiquecolas on 30 Sep 19
     
    This article highlights the major shifts in the way hotels conducted business as a result of a technological advance. The first was the rise of Property Management Systems, followed after by the use of Web and OTAs. More recently, hotels have also had to pay attention to their "E-Reputation", and a result, the article predicts that customer relationship management tools will be used to enhance the client experience.
dominiquecolas

A brief history of point-of-sale (POS) | Vend POS System - 0 views

www.vendhq.com/pos

shared by dominiquecolas on 22 Sep 19 - No Cached
  • So in 1879, Ritty invented the “Incorruptible Cashier,” a device that registered transactions made at his business
  • Advancements in mobile and cloud computing have also helped lower costs for retailers.
  • In the 1970s, innovation helped traditional cash registers evolve into computerized point of sale systems. It was also during these years that devices such as credit card terminals and touchscreen displays were introduced.
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  • n 2014 a majority of UK retailers (53%) rated mPOS as the most important in-store technology for consumers. mPOS systems are also gaining market share.
  • lunky registers and bulky computers are being replaced by sleek tablets and phones. These devices not only look good and save space, but they also help retailers improve the shopping experience.
  • In 1906, inventor Charles F. Kettering, who worked for NCR, developed the first cash register powered by an electric motor. The device made it faster and easier for cashiers to ring up sales and keep tabs on transactions.
  • A traditional register can cost up to $4,000 compared to an iPad POS, which costs around $1,500 including accessories.
  • Cloud apps will enable retailers to better manage their sales, inventory, and customers across several stores and channels
  • “Managing a single product catalog means we’ve eliminated our problem of double entry into multiple platforms. Perfect inventory syncing saves many hours of cutting, pasting, and stock updating.”
  • While cash and credit cards likely won’t go away any time soon, we can expect consumers to adopt more payment options in the future. The rise of mobile payments and the EMV mandate in the United States will drive retailers to upgrade to more modern POS and payment systems.
  • dominiquecolas on 22 Sep 19
     
    This article describes the introduction of the cash register to the retail world after discovering a need to improve security of his cash transactions. Over the years, this evolved into our modern-day POS systems. Cash registers became more successful as technology improved. This meant anything from adding touch screens , to introducing sophisticated mobile technology. These advances benefit both the business and the consumer. Businesses are find affordable POS options at a fraction of the cost from decades ago, and customers are given convenient options for mobile ordering or self-service.
dominiquecolas

Understanding The Different Types Of Cloud Computing - 0 views

www.techzone360.com/...rent-types-cloud-computing.htm

shared by dominiquecolas on 09 Sep 19 - No Cached
  • public cloud, and it is multi-tenant; thus, the users share the resources. I
  •  A private cloud is different from a public cloud in that the infrastructure serves only one organization.
  • A hybrid cloud is an integration of both public and private cloud. In this case, an enterprise can host the critical data servers on its own while the secondary information can be hosted on a public cloud
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  • A community cloud is one which is operated by a specific group which shares the same goals.
  • dominiquecolas on 09 Sep 19
     
    This article breaks down a few different types of cloud computing. A public cloud is multi-tenant, which we discussed in class. A private cloud would serve a single organization, while a hybrid cloud would keep the most sensitive data private while secondary information could be on a public cloud. A community cloud includes multi users with the shared goals and contributions.
dominiquecolas

Nino robotic bartender can make "any drink in seconds" - 2 views

www.dezeen.com/...-can-make-any-drink-in-seconds

shared by dominiquecolas on 01 Sep 19 - No Cached
  • Customers can place orders via an accompanying phone app, where they can either pick a recipe created by a professional mixologist, or devise their own concoctions.
  • Ratti told Dezeen that Nino is not intended to replace human bartenders; rather, he sees it as an opportunity to teach people how to interact with the machines that will almost certainly be part of their lives in the future.
  • he company says that these units have so far made more than 1 million drinks, sometimes serving as many as 800 cocktails per night.
  • dominiquecolas on 01 Sep 19
     
    The Nino Robotic cocktail maker is a larger scale version of the roboctic bartender discussed this week in class. One of the main highlights is that guests are able to order and craft drinks from a smartphone app, and the robot is able to make as many as 800 cocktails per night. The architect of the machine explains that his concept is is not intended to replace human interaction, but instead is just one of the first of many tech-based amenities that will inevitably be part of every day life in the future.
dominiquecolas

Why MIS is Important for Business - Advantages of MIS & Reporting - 2 views

aristotleconsultancy.com/...mis-important-businesses

MIS management information systems

shared by dominiquecolas on 30 Aug 19 - No Cached
    • dominiquecolas
      dominiquecolas on 30 Aug 19
       
      I am not sure of the accuracy as this statement, as it does not provide data to back up the costs of hiring staff versus outsourcing this position. Also, considering that this is posted by a consultant firm, this statement might be a little biased.
  • The primary purpose of MIS reporting system is to provide critical business information to the management for complex decision making
  • MIS helps in maintaining and managing crucial business data for assisting in complex decision-making by the management.
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  • Collection of appropriate data from various reliable sources. Processing of such data to extract the relevant and useful information. Delivering this information to the respective department.
  • Management information system or MIS is a set of procedures that provides essential data and information to the management for making an informed decision
  • MIS uses various mathematical tools for analyzing the current market trend and predicting future trends based on such information.
  • Hence, in case any problem arises in front of the management, MIS reports are quite helpful in identifying the source of the problem.
  • firm can ei
  • It is better to outsource the process as the company will receive the services of experts at minimal costs as compared to hiring staff for MIS reporting. Also, outsourcing MIS reporting process is cost-effective and saves precious time of the management.
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