'HoneyBook' takes a leap forward in event planning technology | Lifestyle | Jewish Journal - 0 views
www.jewishjournal.com/...d_in_event_planning_technology
hotels Hospitality events planning event technology
shared by danikafox on 27 Jun 14
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a technological hub for professional event planners and the contractors they hire — where brides- and grooms-to-be (or other customers coordinating a multipronged operation) can comfortably manage all facets of their event from any web-enabled device.
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HoneyBook was the couple’s way to get the wedding business up to speed technologically, from the “before” to the “after.”
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Her ultimate goal is “to take that amazing technology and create a high-quality product for professionals and a user-friendly one for regular people to maneuver.”
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I found this article very interesting. It deals with the development of a new website that incorporates all facets of event planning into one central hub. The website was coined "honey book" a conjunction between honeymoon and booking. It's creator Naama Alom, got the idea when she, herself, was planning her own wedding. She realized that there was not one place where she could store all of her event, vendor, and decor information. "Honey book" is also a medium to share your event highlights with family and friends. Naama decided that Facebook was not sufficient enough and when investors expressed interest, Naama and her husband packed up and moved from Israel to the United States. The US housed the billion-dollar target market that "honey book" was developed for.