I found this article very interesting. It deals with the development of a new website that incorporates all facets of event planning into one central hub. The website was coined "honey book" a conjunction between honeymoon and booking. It's creator Naama Alom, got the idea when she, herself, was planning her own wedding. She realized that there was not one place where she could store all of her event, vendor, and decor information. "Honey book" is also a medium to share your event highlights with family and friends. Naama decided that Facebook was not sufficient enough and when investors expressed interest, Naama and her husband packed up and moved from Israel to the United States. The US housed the billion-dollar target market that "honey book" was developed for.

Paladion, a cyber security intelligence platform, has been incredibly successful with its services. Its most recent success was its' raising of ten million dollars in fresh funding from its investment holders. This capital will be put towards advancing the security system, building a comprehensive cloud security services platform, and global expansion of multiple Security Operation Centers. The company already provides an array of information risk management solutions and services. And its industry expertise includes sectors like banking-finance-insurance, IT & consulting, R&D, and telecommunications. Paladion is on the track for prolonged success and will continue to grow as more advancements are made.

According to the article, Starwood Hotels and Resorts has appointed Martha Poulter as the new Chief of Information Officer. CEO, Frits van Paasschen claims that Martha's significant experience in leading a large global IT organization will be very beneficial to the company. She will help the company stay up to pace with the quickly changing technological habits of Starwood's guests. When she steps into her new position on June 23, 2014, Martha will be responsible for leading a seasoned group of IT specialists that are well integrated in virtually every aspect of the business including all of Starwood's brands and global operations. Starwood is looking forward to what Martha has to provide for the company's future.

According to the article, Bluebird Global has introduced one of the most advanced iPad-based POSs, known as the Revel System, to its base of multi-establishment and fast-paced businesses. Running this many business called for an advanced upgrade from its former POSs. Studies show that software unreliability and lack of accurate data are obstacles to market growth for operators. Introducing the Revel System provided a feature-rich package including inventory management, intelligent reporting, and payroll management. This POS is the only native iPad based app with True Offline and full PCI compliance, also allowing for access and storage to it's cloud system.

This article covers a new online distribution channel called TripConnect. This website was created by Trip Advisor and essentially removes the involvement of a third party when booking hotel rooms online. TripConnect connects hotels directly with potential customers via the Internet. This is helpful to many properties because there is no minimum requirement of size or rating to get involved. The property must first be a part of Trip Advisor, which in turn provides essential information for the property to understand their demand and customers in the first place. TripConnect minimizes the cost of consumer acquisition and maximizes revenues, in the end, becoming a very beneficial tool for many hotels.

This article deals with the implementation of electric vehicle charging stations in many hotel properties. These charging stations appear to be a big trend and an item that can set a hotel apart from it's competitors. Taking the initiative to be more conscience of their carbon footprint allows properties to relate with guests who feel the same about protecting the planet. Properties such as the Loews Vanderbilt hotel, and the Fontainebleau Miami have installed charging stations and are receive very positive feedback from ,both, guest, who own electric cars and those who do not. Although electric cars are not prevalent in the auto industry there has been an increase in sales and when Auberge Resorts held a study asking guests about electric cars they were surprised to find out that "many had already had them" and that twenty percent said that an electric car would be a future purchase. "Going green" is a huge trend within the hospitality industry and hotels will continue to implement advances in "green" technology in order to be set apart from the rest.

Essentially this article breaks down the evolution of a mobile concierge that is to come in the future of the hotel industry. It is noted that Starwood Hotels has been implementing a system in two of their boutique brands that will allow guests to check-in to a room using a keyless entry system through their smartphones. This type of technology would provide a seamless check-in process and open the door to eliminating a "front desk" all together. The article goes on to explain that Marriott has already implemented a system similar to this in some their properties that allows certain guests to check-in through their mobile app and collect their keys from a designated mobile check-in desk. The use technology and applications has become the "new norm" and as technology continues to evolve the hospitality industry will be on the forefront of its utilization.