Tourism Strategy Making: Insights to the Events Tourism Domain - 0 views
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bbast007 on 25 Feb 20The Primary aim of this research was to undertake a qualitative study of how public sectors events developing agencies in Australia determine strategies to foster events tourism and the stakeholder orientations they adopt in shaping these strategies. Events tourism has been described as the planning development and marketing of events as tourist attractions to maximize the number of tourist participating in events as either primary or secondary attractions. A strategy is an integrated set of policies and programs intended to achieve the vision and goals of the organization or destination. For this investigation, three different framework of events tourism strategy making depicting alternative stake holder orientations were created. They include: * The corporate market-led framewook * The community destination framework * A synergetic framework The reactive-proactive model of strategy making employed by Australian event agencies appeared to be associated with Corporate market-led strategy making.