However I don’t
think that’s the real impact. I think that’s just the start of the game. Once
AI starts to get into the actual experiences – not just tour experiences but
hotels, airports… the ability to speed up and enhance the actual experience,
especially in something that is not a good experience at the moment like an
airport, is going to be quite dramatic.And the real game
changer... is once the general public has it, it changes everything. You are a tour
operator, and you create itineraries. The consumer can now do exactly the same
thing as you and do it in real time. And 1,000 people can create 1,000
different experiences tailored to what they like. So the creation of a travel experience
on the ground, which tour operators have dominated, is going to be disrupted by travelers
being able to do it themselves.