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Jia Kim

InterContinental Hotels Group eyes mobile to combat hotel aggregators - Mobile Commerce... - 0 views

www.mobilecommercedaily.com/mbat-rise-of-hotel-aggregators

shared by Jia Kim on 19 Sep 13 - No Cached
  • company is focusing mobile efforts on the hotel experience over search and booking to counter challenges from sites such as Expedia and booking.com.
  • Connecting the guest journey through mobile
  • mobile can be used for much more than just a medium for transaction.
  • ...4 more annotations...
  • We try to get people to book direct but they typically book on an aggregator.”
  • All they want to do is show price and location
  • aggregators drive down the price. We understand it’s an important channel for us, but it drives down brand.
  • mobile guest journey, including search, shop and compare, booking and confirmation, pre-stay planning, market and property arrival and stay and departure.
  • Jia Kim on 19 Sep 13
     
    Intercontinental Hotel Group(IHG) now said that the company will try to focus on mobile marketing to counter challenges from aggregators such as Expedia, Priceline.com, and booking.com. These aggregators enable guests to search by showing the price and location and book hotels at a time. They are such an important outlet for sales, however, they drive down the price and also drive down the brand. Hence, IGC now trying to focus on mobile marketing to connect guests journey from search, shop, compare, booking, confirmatiln, pre-staying planning, arrival, stay and depature.
amcqu004

Cloud Computing in the Hospitality Industry | Deloitte US - 0 views

www2.deloitte.com/...-the-hospitality-industry.html

cloud computing hospitality hotel arrivals depatures

shared by amcqu004 on 02 Sep 22 - No Cached
  • Cloud computing in the hospitality industry is transforming the customer experience at all levels of the value chain and turning possible into actual.
  • a welcoming, no-surprises arrival to a speedy and efficient departure,
  • Cloud computing in the hospitality industry is transforming the customer experience at all levels of the value chain and turning possible into actual
  • ...1 more annotation...
  • hotel analytics can create a "frictionless experience" for visitors and delivers greater insights to hospitality organizations.
  • erinkieltyka on 02 Sep 22
     
    This article is interactive and informative on how cloud computing impacts every stage of the customer hotel experience now a days. As you click on each of the clouds more information is revealed on different ways the cloud can be used and components of it. I like this article because it gives an analysis of the cloud from different perspectives and different usages.
  • amcqu004 on 25 Jan 23
     
    Cloud computing is an integral part of hotel bookings, being useful in the pre-arrival, arrival, occupancy, and departure stage. It makes things efficient and more convenient for both hotel guests and staff through hotel analytics and the storing and sharing of data.
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