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Since we spent time discussing both the positives and negatives of utilizing an electronic restaurant menu, this article primarily focuses on six positive things about utilizing electronic menus. One positive thing I did not even consider is that it allows for people that speak different languages to communicate what they want better since they would have a menu that is in their native language. It also makes updating the menus much easier on the restaurant owners because everything is online which makes adding and deleting items much easier overall.

This was light, I wonder why they never mentioned Chain Wide deployment as a key benefit? Imaging instantly changing all branch menus (adding/removing/editing) instantly across hundreds or thousands of stores...that is powerful.

A very straight forward article highlighting various benefits of the eMenu. Namely the: Visual Formatting (Pics easily added). Increased Order Accuracy. Easier to Update (edited in practically real time). Additional Information (ie. nutritional information etc. can be easily inserted as opposed to a traditional menu) Upsell Items Automatically (ie. recommend paired dishes automatically). Mutiple Languages ( save cost, while increasing the number of potential customers).

Although I am a supporter of property management systems, I do find this article to be rather intriguing. Apparently, this group in Texas, Genares, has teamed up with RDX to eliminate the middle man as well as confusion from booking. What the partnership will do is reduce the amount that a hotel will spend on their PMS because it won't be utilized as much as it previously was. RDX is a two way connectivity system, which means that it can gain access to more than one access point at a time. Not only will this make it easier to make reservations, but the constant communication will allow for faster and more accurately detailed information.

Dining, traveling and sport are the keys for socialization. Hence, as the leader, Facebook users can also benefit from their friend's recommendations. Graph search phase can also gather all the friend's travel experiences and transfer it into social networking. It could be a Emarketing approach for travel industry.   

" Quadriga's new Personal Media Network™ has been awarded the prestigious Equip'Innov Award for the most innovative product in the technology category at this year's Equip' Hotel Industry Conference and Exhibition in Paris."

This article shows us Quadriga's new Personal Media Network, which is one of the most innovative products at this year's Equip' Hotel Industry Conference and Exhibition in Paris. PMN™ is a new technology in in-room entertainment environment. This new technology will help the hotel in developing a 360-degree relationship with guests, before, during and after their stay. PMN integrates various forms of and the various forms of content into a single application to create a unified network of services. PMN bases on flexible building blocks, providing a new platform for hotel. With PMN, guests can access and shift content subscriptions from their own mobile device to in-room television for play. Everything from videos, movies, etc. can be get anywhere via hotel Wi-Fi on any device at any time. There are also PMN, FTG can be used in WIFI area. It makes hotels has more opportunities to increase revenue from meetings and event communication. This new technology creates differentiation in marketplace, and meets guests' demanding of WIFI and devices. Quadriga is the single partner to the global hospitality industry, integrating TV and Mobile communications platforms, Internet, Network. The company aims to create the latest technologies and meet every customer needs and guest expectations.

Having a clear understand of what makes a great hotel, resort, or conference centre and how to run it profitably is an essential part for a successful management company. Benchmark Hospitality International win the market through its day-to-day management decisions on the numbers. They built a  centralized 'private cloud' technology hub and data gathering platform based on which the managers can make decisions every morning while not wait until month end or later to see property financials. The private cloud helps to reduce its ownership costs and to protect data. Benchmark also uses the Internet-enabled Profitvue enterprise back office system from Aptech Computer System to centralized property accounting.  This is technology plays an important part of hotel operations. The Profivue back office accounting system is internet-enabled, so a PC is the only back-office hardware. The same for the front office systems. It is a great saving for its owners. Since Profivue is flexible enough for Benchmark to have a standard chart of accounts and general ledger for all its properties, Benchmark can quickly integrate a new property into Benchmark's processes. It just bring financial team members from other properties, who are familiar with the system and chart and G/L. So a new property can be ran very quickly without the usual hardware and software installation and staff training. Another advantage of this system is that Benchmark's financial stockholders, management teams, and guests benefit a lot from it, so they always support these innovations, which can later stimulate the company's success. Applying new technology in operation management can help company win a larger market share and develop fast.

Although the article title says three reasons why payment security should be the number one concern at your hotel it goes into much more detail than three reasons. It truly explains all of the reasons to take PCI seriously. The hospitality industry is the number one target, it can cost you millions of dollars, most breaches occur in the pos system one of the most common systems in the hospitality industry. It also provides suggested solutions such as making sure not just IT is in charge of security, properly training staff, use encryption software, and staying educated on the subject.

There is a new trend of diners opting to pre-order food through their mobile app and go themselves to pick up the food. This allows them to lower the cost by not having to pay delivery fee, and service charge. It also allows for the food to be more consistent and give them the flexibility to eat wherever the customer prefers either in the restaurant or out. About 20% of diners are using the pre-order option (32% millennials), however only 26% of establishments have the mobile POS technology but 59% of restaurants surveyed plan to add in the next year. About 18% of restaurants have technology allowing customers to order at the table, however 52% said they will add this in the next 2 years. Restaurants are starting to react to the trend from consumers where 53% of millennials mention that the restaurant they choose will base on the digital technology they have including online menu, read reviews, look at Instagram pics, and post their own.

Technology is in the hands of nearly every person this day and age, so why not take advantage of it? When it comes to hospitality people love to see pictures to see both the venue and the experiences people are having. it lets them imagine their own personal experience and creates a ideas to set up their own personal experience. Digital Marketing also allows to build relationships with clients an is a great place to advocate. It also allows for influences. On top of that, it will allow for people to see exactly what functions, features, attributes, etc. is going on without the hassle of having to call and find out. Technology also allows for easy work for the employees. They are able to use smart watched or portable tablets so they can be mobile with assisting clients and guests with their needs and questions. Digital marketing allows for testimonials of the great place it is.

This article introduces 2017 digital marketing trends for the hospitality industry. The first trend is visual content. Instead of the explanation contents, pictures will influence more to catch customers' attention considering the characteristics of the hospitality industry. Second, social media becomes a great intermediate between potential customers and the business. The business in the hospitality industry should be involved in social media to expose their brand and build client relationship. Third, virtual reality becomes popular to demonstrate the various functions and features lively. Also, adopting wearables or using storytelling production can be a new trend as a marketing tool. It can produce ancillary revenue and get customers more engaged in brand concept. Lastly, digital marketing should be monitored and evaluated for sales trends, supplier orders and employee overtime in a real time to improve more marketing strategy.

Fast casual and casual restaurant's are always looking to improve the customer experience. Providing digital menus can assist with this along with boosting sales, increase efficiency and promoting flexibility and creativity. This also a great marketing tool to show daily specials and entice customers with pics.