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cvera019

Event Technology Companies Join Forces to Create EventTechHub | TSNN Trade Show News - 2 views

www.tsnn.com/...oin-forces-create-eventtechhub

hospitality technology IT events

shared by cvera019 on 12 Nov 17 - No Cached
  • Four event technology companies have teamed up to create EventTechHub, a collaborative initiative featuring fully integrated digital solutions designed to make event planning more efficient, increase attendee engagement and grow event revenue opportunities.
  • “Event and meeting planners constantly point out to us how hard it is to find vendors (and) even after they have selected the ones they like, it is hard to manage them,”
  • They need multiple accounts, export and import files, pay them separately and hope they are compatible with each other. EventTechHub addresses this need and allows event planners to source and manage vendors easily. This makes things easy for everyone involved in the process.”
  • ...3 more annotations...
  • There is an overabundance of apps on the market, each with a distinct functionality (and) the need to implement multiple apps can become cumbersome, confusing and cost-prohibitive for most planners,” Wynant said.
  • He continued, “Our innovative technology not only has the ‘cool factor’ of turning smartphones into microphones but the event planners who used Tap To Speak report a 400 percent boost in audience engagement during their live events. We seamlessly integrate into the Eventinterface event program and itinerary feature – turning the audience mobile devices into feedback machines. This way, Eventinterface and Tap To Speak provide real-time audio and text communication, polls and surveys to the planners, speakers and attendees of the conference or event. The combination of our respective areas of expertise in combination with modern event technology gives even more power to event planners to make their events even better.”
  • “Combining the expertise of four event-industry leaders is a truly exciting prospect,” Arzoni said. “We’re ready to play our role in ensuring ETH is invaluable for anyone in the event and meeting planning industry.” Combined, EventTechHub’s founding companies have served more than 1,500 events of 25-30,000 participants in 40 countries for companies including Google, Applebee’s and Johns Hopkins University, which have worked with one or multiple EventTechHub solutions.
  • cvera019 on 12 Nov 17
     
    This contribution between major event planning companies can really make a difference in the way vendors are found and managed. The new platform will address event planner's concerns and bring new innovative ideas to the sector.
ivettemackliff

https://www.hospitalitynet.org/opinion/4111247.html#void - 4 views

As technology has been rapidly growing within the hospitality industry, so has the impact. The article covers the basis of how all information and telecommunications systems are now categorized int...

technology Hospitality hotel software business tech travel

started by ivettemackliff on 29 Aug 23 no follow-up yet
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work

shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
  • ...7 more annotations...
  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
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