Skip to main content

Home/ Hospitality Technology/ Group items tagged game

Rss Feed Group items tagged

anonymous

The High Risk of a 'Wait and See' Approach - Big Think - 0 views

  • On the surface, taking a “wait and see” approach seems to make sense
  • In the past, when we were going through rapid change (not massive transformation like we’re seeing today), a company could use a “wait and see” approach because it was harder for competitors to develop and deploy new offerings quickly, and it was harder for established competitors to change the game or redefine completely
  • Anyone, at any time, can quickly become more relevant than you because the barriers to entry are low and the ability to scale is fast
  • ...13 more annotations...
  • deciding to “wait and see”—can quickly put you on a path of increasing irrelevancy or a rapid demise.
  • you can see how detrimental a “wait and see” approach can be—how you’re actually missing major new opportunities for sales and growth
  • Blockbuster Video may have changed how we rent movies, but Netflix transformed it
  • This year, many forward-looking school districts across the country are moving away from textbooks and issuing tablets filled with ebooks to students
  • This is a game-changing move, and one that will save the school about $25,000 each year
  • The way you can design for mobile users, engage visitors, increase sales, track people, and improve your rankings with search engine optimization are changing so rapidly that if your site is two years old, it’s obsolet
  • In reality, a “wait and see” approach has much more risk than the action being avoided.
  • Today, new competitors can emerge rapidly, and they can even be from another part of the world. Geography is increasingly less of a hindrance
  • deciding to “wait and see”—can quickly put you on a path of increasing irrelevancy or a rapid demise.
  • We’re transforming all of these things plus more, and if you don’t initiate the transformation, someone else will.
  • To see the difference between mere change and game-changing transformation, consider these examples: Barnes & Noble may have changed bookselling by creating the super bookstore, but Amazon transformed how we buy books and so much more
  • Therefore, you have to evaluate what you’re saying “no” to in terms of potential lost opportunity, because what you could gain by saying “yes” will often outweigh the perceived risk and expense.
  • Because technology is increasing so fast and because we are in a period of rapid transformation are the exact reasons why you can no longer “wait and see” what will happen.
  •  
    This article discussed the importance of being ahead of the curve and why the 'wait and see' approach is not beneficial in most cases. If you 'wait and see' you can become irrelevant very quickly as there are many others out there, in many cases other parts of the world, making new inventions and discoveries daily. This article gave a great example where a school system implemented tables and the amount of money they saved was $25k/year. There are many benefits to staying ahead of the curve and as the article states "If you don't do it, someone else will".
  •  
    A "wait and see" approach has a higher risk than it being avoided. One of the cons is that it can pave the way to a company no longer being relevant. New opportunities for sales and growth may be missed if a company does not begin to evolve quickly.
mayr0604

Data Mining: What is Data Mining? - 3 views

  • For example, one Midwest grocery chain used the data mining capacity of Oracle software to analyze local buying patterns. They discovered that when men bought diapers on Thursdays and Saturdays, they also tended to buy beer. Further analysis showed that these shoppers typically did their weekly grocery shopping on Saturdays. On Thursdays, however, they only bought a few items. The retailer concluded that they purchased the beer to have it available for the upcoming weekend. The grocery chain could use this newly discovered information in various ways to increase revenue. For example, they could move the beer display closer to the diaper display. And, they could make sure beer and diapers were sold at full price on Thursdays.
  • Data warehousing is defined as a process of centralized data management and retrieval. Data warehousing, like data mining, is a relatively new term although the concept itself has been around for years.
  • ata mining is primarily used today by companies with a strong consumer focus - retail, financial, communication, and marketing organizations. It enables these companies to determine relationships among "internal" factors such as price, product positioning, or staff skills, and "external" factors such as economic indicators, competition, and customer demographics. And, it enables them to determine the impact on sales, customer satisfaction, and corporate profits. Finally, it enables them to "drill down" into summary information to view detail transactional data.
  • ...3 more annotations...
  • WalMart is pioneering massive data mining to transform its supplier relationships. WalMart captures point-of-sale transactions from over 2,900 stores in 6 countries and continuously transmits this data to its massive 7.5 terabyte Teradata data warehouse. WalMart allows more than 3,500 suppliers, to access data on their products and perform data analyses. These suppliers use this data to identify customer buying patterns at the store display level. They use this information to manage local store inventory and identify new merchandising opportunities. In 1995, WalMart computers processed over 1 million complex data queries. The National Basketball Association (NBA) is exploring a data mining application that can be used in conjunction with image recordings of basketball games. The Advanced Scout software analyzes the movements of players to help coaches orchestrate plays and strategies. For example, an analysis of the play-by-play sheet of the game played between the New York Knicks and the Cleveland Cavaliers on January 6, 1995 reveals that when Mark Price played the Guard position, John Williams attempted four jump shots and made each one! Advanced Scout not only finds this pattern, but explains that it is interesting because it differs considerably from the average shooting percentage of 49.30% for the Cavaliers during that game.
  • How does data mining work? While large-scale information technology has been evolving separate transaction and analytical systems, data mining provides the link between the two. Data mining software analyzes relationships and patterns in stored transaction data based on open-ended user queries. Several types of analytical software are available: statistical, machine learning, and neural networks. Generally, any of four types of relationships are sought: Classes: Stored data is used to locate data in predetermined groups. For example, a restaurant chain could mine customer purchase data to determine when customers visit and what they typically order. This information could be used to increase traffic by having daily specials. Clusters: Data items are grouped according to logical relationships or consumer preferences. For example, data can be mined to identify market segments or consumer affinities. Associations: Data can be mined to identify associations. The beer-diaper example is an example of associative mining. Sequential patterns: Data is mined to anticipate behavior patterns and trends. For example, an outdoor equipment retailer could predict the likelihood of a backpack being purchased based on a consumer's purchase of sleeping bags and hiking shoes.
  • Size of the database: the more data being processed and maintained, the more powerful the system required. Query complexity: the more complex the queries and the greater the number of queries being processed, the more powerful the system required.
  •  
    This article highlights the topic of Data Mining and the way in which companies use it to become informed and discover new ways to become more effective. Data Mining can be used to increase revenue, cut costs and identify growing trends. This article will feature key examples from major companies such as Oracle, Wal-Mart and the NBA, all of which use Data Mining to enhance their business performance. 
joshusingdiigo

Revolutionizing Sports With Augmented Reality - 0 views

  •  
    Hospitality is in many different areas of businesses and here I found an article discussing AR in the realm of sports arenas. This article presented a few perspectives starting from the coaching, training, to the marketing behind AR technology. Each topic was clearly enhanced by AR. In sports, there are tons of ways to advertise a company while watching the game, picking up food, etc. Additionally AR, is supporting this industry by providing solutions to problems of the past. Athletes will become more competitive while training for games and matches. It is almost like leveling up when playing video games. AR has started to revolutionize the industry by providing an opening for hospitality to be more involved in sports events. It is exciting to see what AR, robotics will bring to the customer journey.
Ling Xiang

Recent technology trends in Event Management " Event Registration and Management Softwa... - 2 views

  • attendees can ask questions to the speaker via tweets or Facebook comments real time during an event.
  • FIFA World Cup
  • cool application that had been created especially for the World Cup that highlighted the real time schedule of the games and results as they took place. This event alerted us to the huge potential that has hardly been scratched.
  • ...16 more annotations...
  • The drastic improvements in the Audio-Video equipments, staging and lighting instruments have made sure that you need to make your event stand out.
  • Recently – online registration for events has taken the center stage with a lot of small players like Eventzilla. 
  • Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.
  • Technology has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over.
  • Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely
  • The drastic improvements in the Audio-Video equipments, staging and lighting instruments have made sure that you need to make your event stand out. No more can you pass off an event with just a great speaker. Even with the best of the content and ingredients, you need to upgrade the stage show to make sure that the attendees are left wonder struck.
  • The barriers have been stomped down and the walls have fallen.   Technology has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over.
  • The FIFA World Cup this year was a lot of fun for us. And we are not talking about football. Our excitement was because of this cool application that had been created especially for the World Cup that highlighted the real time schedule of the games and results as they took place. This event alerted us to the huge potential that has hardly been scratched.
  • has made sure that geographical impediments no more stop you from attending an event half way round the world. The webinars and live meetings are the newest venues for events the world over. Planners and
  • No more can you pass off an event with just a great speaker. Even with the best of the content and ingredients, you need to upgrade the
  • stage show to make sure that the attendees are left wonder struck.
  • The barriers have been stomped down and the walls have fallen.  Technology
  • Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.   Letters are antiquated and emails outdated. Nowadays, you ‘tweet’ and ‘poke’ your way around the events
  • Social networking sites like Facebook and Twitter have completely altered the way we think about event promotion.   Letters are antiquated and emails outdated. Nowadays, you ‘tweet’ and ‘poke’ your way around the events
  • With the advent of the iPhones, Androids and Blackberrys, smart phone applications have become the next-gen platform for event management. From charting an event to locating it on the map, you can do it all on your mobile. 
  • With the advent of the iPhones, Androids and Blackberrys, smart phone applications have become the next-gen platform for event management. From charting an event to locating it on the map, you can do it all on your mobile.
  •  
    The event today is not only between planner and organization; it's more like the communication and interaction among attendees. The technology assists the needs and expectation of attendees, which allows them to engage more during meetings and events. Besides, App or other online software facilitates attendees to get full knowledge of location, content and activity in one event. In addition, Audio-Video equipment mentioned in article also emphasized that lighting plays an important role to make one event stand out. In another words, creating great experience is definitely what technology is for.
  •  
    This article talks about how technology has changed the world completely, especially Event Management. For example, the FiFa world cup puts out cool application so people could know the highlight, real time schedule of the games and result. Some other example are the stage show, this drastic change improved in the Audio - video equipment, stage and lighting. Technology has change in Live Meeting. Live Meeting webinar and live meeting are use halfway around the world. Also, the Social Explosion like facebook and Twitter is the big thing around the world. Even the Mobile Application are used now in iPhones, Androids, and Blackberrys has become the next -gem platform for Event Management
  •  
    Now the event attendees can ask questions to the speaker via tweets or Facebook comments real time during an event. With the world tweeting away night and day, there is no doubt that technology has changed our life completely.
davidclark33

Take 5: Barry Fieldman, Smart Bar USA - in the Mix Magazine - 0 views

  • Barry Fieldman Co-Managing Partner Smart Bar USA
  • The primary users of the SmarTender are cocktail servers and waiters/waitresses.
  • Today we have installations in movie theaters all over the U.S., including many Regal Cinemas. We have installed numerous units in hotel casino gaming properties (both American Indian gaming and non-American Indian gaming). The SmarTenders are deployed at service bars, pool cabanas, theaters and restaurants. We have also placed our SmarTenders in private suites at major stadiums including those for the Cleveland Indians and Minnesota Twins. Cruise lines are currently looking into using our machines as well. Portable SmarTenders are also currently utilized in banquet and catering halls.
  • ...3 more annotations...
  • The software also prevents unauthorized use by automatically locking the system after each user’s order is complete.
  • Each user is provided an access code or employee swipe card, and all drinks prepared by that access code are stored and recorded in the on-board management screen.
  • The SmarTender will not replace a bartender who serves those customers seated at the bar; that is part of the relationship a proprietor has with a customer. There are many applications where a customer orders a drink and never sees it made by a bartender. In these cases, a service bar is utilized and a “service” bartender prepares drinks for servers. SmarTender can eliminate the need for that extra bartender, thereby affecting labor costs. The servers do not share their tips with a service bartender because there isn’t one – this makes the servers happy. The customer gets their drink faster (keeping the customer happy and more drinks sold) because the server is in control and not dependent on a service bartender.
  •  
    This article is an interview with one of the managing partners of SmartBar. He speaks about some of the specific uses and that it was never intended to replace a bartender, so to speak, more of replacing a service bartender. Its worth the read.
anaslip

10 Examples Of Customer Experience Innovation In Hospitality - 1 views

  • When a guest feels the hotel understands them, they are 13% more likely to stay there again. The majority of hotel visitors want to experience new technology
  • Marriott is testing the technology at its hotels in China, which shortens check-in time from three minutes or more to less than one minute.
  • InterContinental Hotels Group is creating AI smart rooms in its hotels in China. The rooms allow guests to use voice control technology and speak naturally to get personalized assistance for both business and personal travel.
  • ...9 more annotations...
  • Aloft Hotels uses Botlr, a robot butler, to deliver items to guests around the clock.
  • Guests at New York’s Yotel can have their bags stored with Yobot, a robotic luggage concierge. Robots aren’t entirely replacing humans, however—a lesson learned by the Henn-na Hotel in Japan, which fired half of its all-robot staff to employ more humans.
  • More hotels are moving away from traditional room keys to leverage RFID technology through guest wristbands. The technology is popular at resorts like Disney World and Great Wolf Lodge.
  • The Cosmopolitan in Las Vegas has Rose, an AI concierge who can help guests book spa services and restaurants and offers insider information like secret menu items at the hotel bar. Four Seasons Hotels uses Four Seasons Chat for 24/7 chat service that is powered by humans, not AI, for a more personal touch and responds to messages in 90 seconds or less.
  • . Hilton Hotels has introduced mobile check in for rewards guests to seamlessly check in, choose their room and unlock the door through an app. 
  • ach room at the CitizenM Hotel in Amsterdam comes equipped with a MoodPad tablet, which allows guests to change the temperature, TV, window blinds, alarm and lighting in one place. Some Marriott hotels have smart shower doors where guests can jot down their ideas while in the shower and then email the image to themselves for future use. 
  • A number of hotels and resorts, including Radisson and Omni, offer the service and have seen improved customer satisfaction and online booking rates. 
  • Hilton uses location-based services at some of its resorts to alert guests to events and activities that might interest them based on where they are on the property.
  • The wall of each room at Hub by Premier Inn in the U.K. includes an AR map of the local area. When guests point a smartphone at the map, they can learn about local attractions and get recommendations for the best things to do and see.
  •  
    This article tells us about 10 new innovations in the hospitality world. Mostly it is talking about some innovations in the hotel industry such as face recognition at the registrations, voice-controlled rooms, and smart amenities.
robfitzpatrick

Fortnite's Carbon Emissions Are a Problem - 0 views

  • n April alone, game play resulted in 140,800 metric tons of carbon.
  • It turns out having 12.3 million global players for a single event has a serious impact on the amount of carbon released
  • All digital services
  • ...5 more annotations...
  • require power.
  • nearly 90% of the global population by 2030.
  • the 140,800 metric tons of carbon is equivalent to consuming more than 15 million gallons of gasoline or burning some 155 million pounds of coal.
  • When players are online, it can be rough on the planet but especially when they all log on at once to stream a gaming event and download new digital items.
  • the energy powering these data centers needs to be clean if this service is going to expand sustainably.
ecast038

Why Are Hotels Investing In Augmented Reality Technology? | ARPost - 0 views

  • From virtual maps to quirky digital experiences, hoteliers are creating fun and memorable guest experiences using AR. By investing in AR solutions, they hope to exceed the expectations of guests and make their stay unforgettable. Best of all, hoteliers don’t have to commit to expensive and permanent changes when they’re experimenting with AR.
  • Hotels can also use AR to create virtual maps, especially if the place is quite large. They can get information about amenities, prices, maintenance issues, housekeeping schedules, and more.
  • AR can bring marketing collaterals like brochures, catalogs, and magazine spreads to life in new ways.
  • ...3 more annotations...
  • During the 2012 London Olympic and Paralympic Games, Holiday Inn used AR to create immersive experiences for guests around the hotel. Using a mobile device, guests were able to overlay photos or videos of their favorite athletes into a real-world setting.
  • They used these beacons to send virtual keys to their guests, allowing them to unlock their hotel rooms through their smartphones. All they had to do was tap a button.
  • The best thing about AR is that it is very accessible. Unlike virtual reality, guests won’t have to wear and carry around bulky headsets. Since AR overlays computer-generated elements into real-world settings, guests are able to see the environment around them at all times
  •  
    Although very popular among other industries, augmented reality is still not widely used in the hotel industry. It is accesible and can become a great marketing tool for hotels and get guests to see virtual maps of the hotels, and see additional information such as prices and amenities. A few hotel chains have brought augmented reality into their hotels to help promote Olympic games and have guests share photos about their AR experience.
kyleemcroberts

Why Tablets on Restaurant Tables Are Here to Stay - Eater - 0 views

  • tabletops at numerous restaurants, from fast-casual burger chains to pillars of the casual-dining sector like Olive Garden and Chili’s.
  • Putting tablets on tables is intended to speed up service by enabling diners to perform various tasks such as ordering food or paying their check without having to wait for their server to appear. I
  • restaurants to turn tables more quickly and serve more guests
  • ...10 more annotations...
  • Outback Steakhouse franchisee in the nation operates more than 100 stores, said that the tabletop tablets enable their restaurants to cut labor costs by “one or two percent,” and run fewer servers per night who are each making more money.
  • 15 percent of diners use the tablets to play games during their meal, but all those small transactions add up — and mean that the tablets basically pay for themselves.
  • tablets are a valuable tool in their technology arsenal.
  • There’s been a fair amount of concern that tablets would put human servers out of jobs, but thus far Outback and other casual dining chains say they are using tablets as server’s assistants:
  • Human servers still interact with the tables and lead service, but diners can use them for common requests like ordering drink refills and closing out their tab.
  • tips have stayed steady or even increased, thanks to the ease of tipping via tablet:
  • automatically apply a tip of the industry standard 20 percent, which is easier than manually entering a smaller tip. Tips are likely also higher thanks to diners’ increased satisfaction with service
  • increased check averages when tablets are in use
  • tablets are also serving as a valuable data gathering tool.
  • restaurants with useful feedback on food and service, and in some cases guests who want to provide more specific feedback
  •  
    The rise of tablets.
  •  
    Tablets have become a success in faster casual and casual-dining restaurant and seem to be better for all around service. Customers like how fast they are able to order, servers are happier because they see a trend of getting more tips at the end of the night, and businesses are profitable because less servers on shift and more profit in business pockets. People tend to spend more money with games to play and ability to order more food in less time. There is a benefit for data collecting on experience at the restaurant as well that helps the companies out on what they need to focus on. Tablets are showing great promise and will most likely be on almost all casual dining tables.
peacejj22

Gamification: The Hotel Effect - 0 views

  • Gamification: The hotel effect
  • Nowadays, the ways to attract guest attention and interest are countless, and being able to capitalize on today’s new technologies and digital transformation is just as important as presenting an unforgettable stay for your guests. With this in mind, we’ve taken interest in a new and innovative trend that hotels have begun adding into their marketing repertoires - gamification. 
  • use cases of this concept present a wide array of possibilities
  • ...7 more annotations...
  • Why is gamification so effective in hospitality?
  • One of the important points of gamification is that it serves as a completely interactive digital experience. Being a new concept gives visitors the excitement of being able to engage with something fresh, and the interactive aspects of gamification is what keeps them interested in the program - and ultimately, of course, the property. Hotels around the world have begun introducing different variations of gamification, from simple point systems to full-fledged casino-like game ideas. Whether it be keeping up with guest loyalty or creating a sense of scarcity and urgency, gamification is a budding trend that’s set to take over the hospitality world. 
  • In addition to creating an engaging and interactive first impression for your potential guests, it’s equally important to be able to have something that keeps them constantly wanting more from you; and this is exactly what La Quinta Inns & Suites did.  The brand presented visitors with “Play & Stay”, a tremendously addictive game where users were able to potentially win collectibles or points of the brand with a digital slot machine and wheel of fortune. 
  • With “Play & Stay’s” digital slot machine, guests can use these tokens to access the game. The more times they play, the more chances they get to receive La Quinta-relevant rewards such as discounts or stays without blackout dates. The game’s addictiveness, in addition to the great potential rewards, adds to the guest's desire of returning back to the La Quinta website, and spinning the wheel again to see what more prizes they can potentially win. This in itself already helps to builds a large loyal base of La Quinta followers, and the gamification strategy’s success only amplifies its potential.
  • Accor Hotels
  • When creating a point-based gamification strategy, Accor Hotels has hit all the right spots with their Accor Live Limitless (ALL) program. The brand’s ALL program lies solely in a simple yet equally effective point system. Though it seems straightforward, the Accor point system possesses an in-depth array of different aspects in the overall strategy. Five different ALL program levels, depicted with different cards, range from classic to diamond and contain different perks each. Focusing on the actual stays of the guests, the program allows users to accumulate reward points every time they book or stay at one of the participating ALL program hotels, and members can earn additional reward and status points for every 10 Euros spent.
  • We at THN love exploring and learning about new hotel marketing initiatives, and look forward to creating more content and additional follow-ups to the growing and innovative gamification trend. We can’t wait to see what more exciting gamification strategies you have in store! 
  •  
    this article talks about how gamification is impacting the Hospitality industry.
amdelgad

How AI is Making Gambling Safer - BetMGM - 0 views

  • AI can be found in our day-to-day lives in everything from your social media news feeds to Amazon’s Alexa or Apple’s Siri.
  • Automated customer support can use the wealth of data it has access to — including gaming preferences, billing history, gaming habits and performance — to come to a conclusion about how best to assist you with logical, empathetic and personalized responses.
  • AI initiatives are being developed to create an environment for more responsible gaming for the future.
  • ...1 more annotation...
  • for example, AI could be used as a tool to keep gamblers hooked by using data to predict and manipulate their behavior.
  •  
    AI in the casino industry is already running rampant. They are usually ahead of the curve when it comes to testing out new tech and AI was not left off the list. The article mentions a few ways AI is making gambling safer, yet also states the downsides of it which I enjoy as a reader. AI gives you customized experiences for the players, white-glove level customer service, and can even assist in the early detection of cheaters.
carine_elie

6 Technology Trends Redefining the Hospitality Industry - 0 views

  • In a Stayntouch/NYU Tisch Center of Hospitality Report, 81.7 percent of hoteliers surveyed had implemented at least one new technology during the pandemic, and/or were planning to in 2022. Incorporating technology into day-to-day operations is essential to minimize human error, maximize service efficiency and improve the guest experience.
  • Gamification of travel planningWith cabin fever at an all-time high, the world couldn’t be hungrier for spontaneity. As people contemplate their next getaway, hospitality companies can leverage gamification — using game design elements in non-game contexts — to turn travel planning from a chore into a guilty pleasure.By interplaying gamification mechanics like challenges, chance and rewards, with elements like points, quests and sharing, companies can capitalize on human motivation. Imagine a travel planning website that challenges users to solve a travel puzzle where they will achieve a score, be ranked on a leaderboard and receive points for their next trip.Popular European airline Lufthansa introduced Lufthansa Surprise, which allows travelers to choose from nine categories, with themes like nature, cities or partying. Upon picking top choices from seven to twelve European cities, the destination is only revealed after booking. Beyond novelty, using gamification for online advertising is proven to boost data driving, customer loyalty, brand awareness, user-generated content, online engagement and revenue. 
melnetra112

Why Hoteliers May Want to Step Up Their Game on Security Technology | - 0 views

  • Why Hoteliers May Want to Step Up Their Game on Security Technology
  • Within the hospitality industry, we are all quite aware that Covid continues to spook people all over the world, which will lead to depressed overall travel numbers for quite some time to come. Add to that the various automated systems that together mean hotels may never need to hire back a large portion of their former employees
  • Problems may come about in the form of snatched purses from restaurant tables, missing bags left at the bell desk or minor vandalism of cars left by the front entrance.
  • ...7 more annotations...
  • As we’ve all now promised heightened guest safety in the wake of this rampant virus, so too must we protect our visitors and their belongings during any subsequent increases in criminality. Anything stolen will not only leave guests heartbroken, but this will also reflect quite poorly on the property
  • Beyond retaining a strong security department, much of the contactless technology that hotels have set up in the past months can luckily pull double duty to help prevent theft or other transgressions.
  • Nevertheless, an absence of human eyeballs should be another reason to emphasize touchless technologies including mobile keycards, online payment platforms and elevator floor access systems.
  • Elevator floor access restrictions are often only deployed at night, but these should now be set up for all times of day while also considering elevator cameras
  • The technology underpinning self check-in and mobile key cards can also be used to grant or deny access to other areas on property
  • Even niche operations like poolside or oceanside lounge chairs can be put through an online booking portal to better inhibit unauthorized visitors
  • While cyber threats may still have a much bigger financial impact on hotel companies than any misconduct on a more personal level, it still doesn’t hurt to look at how all the new hardware and software your property has set up to combat Covid might also be redeployed for other safety purposes.
  •  
    To Sum the article, Hoteliers consider high-tech security technology since the outbreak of the coronavirus and the safety of residents in hotel. In order for hotel to prevent the virus from spreading they'll consider limiting who has access to the facility. Another, to prevent criminal activity to take place within hotels by granting access to person who notify resident who stays and to be buzz in, contactless on key card and more.
imgonnarecit

Six Ways Brands are Using Proximity Marketing Right Now | Beaconstac - 0 views

  • Proximity marketing through Bluetooth is also known as beacon marketing.
  • Malls, cinemas, restaurants, and even stores that provide free Wi-Fi make the customer spend more time on the premises, increasing the chances of spending more money. But, these aren’t the benefits that free Wi-Fi can provide to your business.
  • People receive information from the items that have transmitters attached to them. Once a cellphone is near the article, the information will be transferred without using a Wi-Fi connection
  • ...9 more annotations...
  • he primary difference between beacons and geofencing is that beacon uses Bluetooth to communicate, whereas geofencing uses GPS signals shared with a smartphone.
  • Brands can easily choose a location to send push notifications to the customers’ mobile phone when he enters, leaves, or is around that location.
  • Improving the rate of app retention is the goal of all brands that have a mobile app. Implementing proximity marketing through beacons is an effective way to increase customer loyalty and improve customer retention
  • The popular brand Macy used a beacon-triggered mobile game app to make the shopping experience more engaging and exciting for the visitors. Buyers received a notification for participating in the game and winning $1 million worth of gifts and discounts from the brand.
  • or instance, when a customer receives a message that a clothing store near his location offers a 30% discount, he will be inclined to visit the store since he won’t have to cover a considerable distance to reach there. Moreover, when he gets there, he might avail the offers by shopping from the business.
  • Proximity marketing is also used for retargeting the customers who intend to leave the store without buying anything or who showed interest in particular products.
  • Loyalty programs are an excellent way to make your customers shop from you. Customers love to earn loyalty points to redeem those points by getting a discount from the brand or winning a gif
  • eploying proximity marketing will help your business outshine your rivals, attract more customers to your store, and boost sales.
  • ustomers are a crucial reason for the success or failure of a business
Dian Peng

Top 5 Technology Trends in Event Measurement - 0 views

  •  
    The topic of the article is the top five technology trend in event measurement. First, it is easier to go green. According to the article, the using of smart phones and web-enable devices benefit the events planning a lot. You're "going green" by minimizing paper, you eliminate hours of manual tasks (distributing and collecting surveys, manually tabulating results) and associated labor costs, and you can view results in minutes rather than weeks. The article also used a example of Game Crazy to explain it. The Game Crazy used electronic surveys to find out if their sales associates were being motivated and acquiring new learning during their annual sales meeting. The second trend is social media. Social media for events, when applied strategically, deliver great value. For instance, the Facebook, Twitter, other platforms can help you start and maintain a pre-event conversation with potential attendees to determine what topics will be of greatest interest and relevance. There are as many creative, successful uses of social media in the event industry as there are pointless and unproductive ones. Then, the trend is a single consistent lead management solution. It means that to drive ROI, exhibitors need a complete lead management solution that includes lead qualification and prioritization to determine which leads have a higher probability of converting to sales. By extending the lead management solution across all events, the event manager can identify trends; provide benchmarking stats and help exhibitors establish objectives prior to the event. In addition, the event to event metrics became another trend. The trend is used by combining data generated by all these solutions into an executive dashboard that clearly demonstrates results versus established objectives and compares results from one event to another, you are able to monitor your team's performance and make necessary changes to improve overall event results. In order to explain this trend bett
Danelkis Serra

Proximity marketing: When worlds collide - Direct Marketing News - 0 views

  • rise of mobile technology
  • met with some trepidation
  • Proximity marketing merges the physical and digital domains by using mobile devices to reach consumers at the greatest point of influence, providing bargains for shoppers and increased sales and consumer insights for retailers
  • ...17 more annotations...
  • send messages to user smartphones when they come within range of a store
  • consumer provides permission, a wireless message is transmitted, at no cost
  • as simple as a discount coupon or as elaborate as an interactive gam
  • Consumer privacy is completely protected
  • customized
  • reaching consumers in that venue
  • quickly change messaging
  • receive offers
  • generate much higher returns than traditional ads
  • more affordable
  • consumers
  • precious data on consumer buying habits
  • they've shown interest
  • cut through the clutte
  • targeted
  • point of sale
  • agile ad strategy
  •  
    Earlier his week I learned about Proximity Marketing and I am not certain if I like the idea.  According to this article written by Romanov, Proximity Marketing "combines the digital and physical worlds in a new way, offers many advantages to both consumers and retailers. It's an agile ad strategy that allows merchants to make changes on the fly to improve message effectiveness and reach sales targets on specific items. It provides amazing consumer insights." Sounds like a great concept; it uses mobile devices, which most people have, to send an alert once shoppers are within range advising that bargains are available.  The consumer then has the choice to accept (or not) the message, which could be a simple discount or even an interactive game.  The consumer's privacy is protected as it is at no cost to them.  This can potentially increase retailer sales, at a lower costs, and produces data on consumer buying habits.  Win-Win. The issue I have with this is the overall multitude of alerts received from various retails.  I am not concerned about privacy issues; it is more of an annoyance issue. 
  •  
    I actually like this idea because I shop aimlessly. When I'm in the radius of a sale I get excited!!. It makes it easy to choose which store I will go into. It will be great if you can turn the alert on and off. On days I'm not shopping I don't want the alerts to go off. That can be distracting and annoying.
tbarn012

http://www.casinoenterprisemanagement.com/articles/march-2010/construction-going-green-... - 1 views

This article discusses gaming going green from the ground up. The general contractors made sure that the subcontracters where aware of the importance of their vision. They used recycled or reused ...

Technology hotel hospitality solution Green

started by tbarn012 on 12 Jun 13 no follow-up yet
anonymous

Latest Technology in Restaurants! iPads as restaurants - 0 views

  • Using an iPod as a menu has the potential to take your restaurant to the next level.
  • Your restaurant will be seen as a trendsetter.
  • They know how to use it, and they will be impressed with the sophisticated presentation you will be able to create with an iPad as the menu card.
  • ...6 more annotations...
  • Today, the average diner is more sophisticated in every way.
  • You will be able to change your menu on a daily basis and even several times a day if you choose to
  • ablets are also environmentally friendly. You will be able to stop printing paper copies that kill trees and to stop adding to the overwhelming state of waste from printer cartridge
  • You might add games for children or offer games that will connect other patrons to compete against each other in a spirited quiz or puzzle.
  • Using iPads as menus will bring in more customers and improve profits in the end
  • you will be ensuring the success of your future.
  •  
    This article give a good perspective of the Ipad as a menu in restaurants, Ipad, will make your restaurant trendy, because nowadays many restaurants are implementing this advise. Also says how the Ipad will make your business save time and money, since you don't have to print menus again this will contribute to the environment is paperless and you will be able to change the menu as many times as you want even during a day depending on your inventory or other reasons. Basically this article agree that having the Ipad as menu will give more positives aspects and in the end will improve profits to the business. 
anonymous

Go green: 5 reasons to run a sustainable hotel business | Travel Industry News & Confer... - 1 views

  • Environmental awareness is growing and this can give PR a boost and have bottom line benefits.
  • Sustainability can achieve bundles of savings on electricity, water bills and cleaning materials
  •  
    Going green keeps hotels ahead of the game as travelers are choosing more environmentally friendly places to stay.
Melissa Krajewski

CBS plans to use improved technology for Masters telecast | Masters - 1 views

  • wireless radio frequency cameras will follow the leaders around from the practice range to the first tee
  • “It’s as big (as), if not bigger than, the Super Bowl,” he said. “It’s a challenge, but it’s all in the planning. We have people planning this 12 months a year.”
  •  
    CBS Sports debuted their improved technology during their recent Masters telecast with the help of high-speed wireless radio frequency (RF) cameras. The cameras followed the leaders on the ground to provide viewers more access to the 365-acre golf course. This enhanced technology has never been used before at the Masters, a traditional venue that is notorious for its cell phone ban. In this day-and-age spending a day without a cell phone is unfathomable to some. However thousands of patrons attending abide by the rules for the love of the game. The Masters is comparable to the Super Bowl in terms of media coverage and hype. The event also generates higher room rates and occupancy levels due to increased demand.
‹ Previous 21 - 40 of 229 Next › Last »
Showing 20 items per page