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abroo041

Proximity Marketing | What is Proximity Marketing? - 0 views

www.marketing-schools.org/...proximity-marketing.html

shared by abroo041 on 16 Jun 20 - No Cached
    • abroo041
      abroo041 on 16 Jun 20
       
      This website discusses what proximity marketing is, who uses it, the target market, and how a proximity marketing plan is created and implemented. Proximity marketing is the use of cellular technology to market to mobile device users within a certain radius of a business. Almost every business uses proximity marketing in different ways. A restaurant might use it to advertise a new promotional meal, while an airport may use it to provide maps and promote their destination to tourists. The target market is anyone with a mobile device. Knowing your goal of marketing is the first step in creating a proximity marketing plan. Understanding the quick nature of these marketing advertisements and tailoring them to provide the most essential information and attract the viewer, all within a short message, is also important to successful marketing.
  • Locations such as shopping malls, large retail outlets, and trade shows, where consumers are generally planning to spend at least an hour or two, are prime areas for a proximity marketing campaign.
  • Proximity marketing helps companies and service agencies do just that
  • ...12 more annotations...
  • Proximity marketing—also sometimes called hyperlocal marketing—uses cellular technology to send marketing messages to mobile-device users who are in close proximity to a business.
  • While the audience is limited to those in the proximity of the business and those using its Wi-fi or Bluetooth signal, the message is very user friendly and reaches those most likely to visit a store. Who employs Proximity Marketing?
  • Major retailers, such as Ikea or Macy’s, can send store maps and coupons or offers to apply for their credit card or to enroll in their loyalty or rewards programs. Hotels can inform guests about on-site events and promotions or can offer to enroll them in loyalty or rewards programs. Restaurants can send special menus/daily specials, coupons, offers for loyalty programs, or perhaps send trivia questions or other games to help them pass the time while they wait for their table to be ready. Shopping malls can offer a proximity marketing benefit to their tenants by putting together a package of coupons or offer a discount at any mall retailer. Travel hubs such as airports and public transportation centers can provide maps or display ads that can be sold to local tourist destinations. General information about a product or service can be delivered through proximity marketing even if the fixed location of the business or service agency changes
  • This makes just about every consumer with a smart phone potentially susceptible to a proximity marketing campaign, particularly younger, tech-savvy shoppers who are more likely to own smartphone and use them while shopping.
  • With mobile devices becoming a staple of modern society and the preferred way of accessing digital content, today’s successful marketing professionals will need to understand how to connect successfully with mobile consumers.
  • One of the key benefits of proximity marketing is that its messages reach a high percentage of potential customers who are in the area.
  • The main purpose of the proximity marketing plan is to connect with customers while they are near your business or service and spur them into action
  • In the case of mobile messaging, it’s important to consider adding an opt-in component to your campaign.
  • More and more, customers value control over the messages they receive and desire privacy from unwanted solicitations
  • Mobile devices are made for short messages and quick interaction, and there is intense competition for the attention and time of the mobile device user. Therefore, in developing a proximity marketing plan, messages must be sharpened and honed to be as clear, concise, and impactful as possible.
  • If the goal is to drive as much traffic as possible to the business and maximize sales that day, then an electronic coupon or special offer might be the best strategy. If the store has a high turnover rate, the goal may be to make a connection with customers by offering them incentives to return.
  • The digital and interactive nature of most proximity marketing campaigns provides the advantage of real-time data collection of response and success rates. If a message is failing to connect, it can be easily and quickly adjusted.
mfont039

Spookier Than Ghosts: 5 of the Biggest Cyberattacks We Saw in 2019 - 0 views

www.vxchnge.com/...biggest-cyberattacks-2019

2019 cyber attacks data leaks breach encrypted passwords third part app developers amazon facebook capital one canva quest diagnostics doordash

shared by mfont039 on 16 Feb 20 - No Cached
  • mfont039 on 16 Feb 20
     
    This article remenisces on the biggest data breaches of 2019 where millions of people's social security numbers, financial data, medical records, and private information were exposed. Some of the 2019 data breach were cuased by third party app developers or hackers working alone. The data breach happened with Facebook, Capital One, Canva, Quest Diagnostics and DoorDash
wei xie

Guest In-Room Comfort Goes Green & Interactive | News | Hospitality Magazine (HT) - 0 views

hospitalitytechnology.edgl.com/...Goes-Green---Interactive-79398

shared by wei xie on 26 Nov 12 - No Cached
  • To better blend in-room technology with the hotel's sophisticated welcome scene upon entering the room, INNCOM designed a new, sleek bedside controller for the Grand Hyatt DFW that enables guests to control lighting, temperature, drapes, sheers, privacy, make-up room and other service requests at guests' fingertips. The company also installed INNCOM's MODEVA series backlit glass switches, and added the INNCOM drape controller that gives guests the ability to remotely open and close heavy-duty blackout drapes and sheers.
  • It is a multi-purpose device, configurable with 1 to 9 touch-capacitance sensors or dimmer bars, and is designed for convenient bedside guest control of lighting, temperature, drapes and sheers, privacy, make-up room and other guest service requests such as tray pick-up, shoe shine or butler call.
  • To complement the TBL-70, INNCOM used its MODEVA series guest-interface system wall switches in conjunction with the hotel's existing thermostats to control temperature, lighting, drapes, and guest annunciation.
  • wei xie on 26 Nov 12
     
    This article talks about the new bedside controller, TBL-70 tabletop controller, designed by INNCOM for Grand Hyatt Dfw hotel rooms. The TBL-70 controller is a multi-purpose device, it enable guests to control the room lighting, temperate, drapes, sheers, privacy, make-up room and other service requests. This controller enhances the room security, all services requires guests' fingerprint. This controller is also eco-freindly, its glass touch surface is availbale in standard designs or as a blank canvas for the designer wishing to customize a look with colors, fonts, images and functionality, it is also equipted with an on-board photo sensor which detectes the light level in the room and automatically adjusts the intensity of the backlighting.
danikafox

Information risk management solutions provider Paladion raises $10M more from Nadathur ... - 0 views

www.vccircle.com/...vider-paladion-raises-10m-more

hotels Hospitality software information technology business

shared by danikafox on 19 Jun 14 - No Cached
  • nformation risk management solutions and services provider Paladion has raised $10 million (just over Rs 60 crore) in fresh funding from Nadathur Holdings, an investment firm of Infosys co-founder NS Raghavan, and an early backer of the company.
  • he information security market is entering an exciting phase and we aim to bring a host of new offerings and value to the market,” said Rajat Mohanty, CEO, Paladion.
  • Paladion provides a spectrum of information risk management solutions
  • ...1 more annotation...
  • According to the company, it is one of the largest information risk management solutions and services providers in Asia with an annual revenue run rate of $35 million. With this capital infusion, Paladion also plans to consolidate its leadership position in Asian markets and pivot to a global canvas with security intelligence technology and cloud security services.
  • danikafox on 19 Jun 14
     
    Paladion, a cyber security intelligence platform, has been incredibly successful with its services. Its most recent success was its' raising of ten million dollars in fresh funding from its investment holders. This capital will be put towards advancing the security system, building a comprehensive cloud security services platform, and global expansion of multiple Security Operation Centers. The company already provides an array of information risk management solutions and services. And its industry expertise includes sectors like banking-finance-insurance, IT & consulting, R&D, and telecommunications. Paladion is on the track for prolonged success and will continue to grow as more advancements are made.
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