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kesca010

Augmented Reality Event Planning: 5 Mind Blowing Ideas - 0 views

www.socialtables.com/...augmented-reality

shared by kesca010 on 14 Nov 21 - No Cached
  • Augmented reality is a hardware filter we can use to see our world but with an image, sound, or effect on top of it.
  • Virtual reality, on the other hand, is a totally immersive experience that often requires a full headset and controller system to enjoy. 
  • Train your event staff and planning team
  • ...10 more annotations...
  • Showcase sponsorship packages.
  • Take advantage of fully immersive trips.
  • Speed up the RFP process
  • Adopt an AR app that drives event traffic
  • The only limitations to virtual reality and augmented reality in event planning lie in your own imagination.
  • From inception to creation, VR and AR have proven to be welcome event additions for both the companies who use them and the attendees who benefit from them. 
  • Because AR and VR is all about creating an experience, you should focus on sharing event content that is relevant to the theme as a whole while also creating something entirely unique for the viewer. 
  • Virtual reality and AR event planning is all about creativity
  • VR and AR events and event elements are as practical as they are entertaining.
  • Look to leading brands and events for more inspiration.
  • kesca010 on 14 Nov 21
     
    This article speaks about how AR and VR is integrated nowadays in events. It goes onto explaining how it is used, new ways it can be used, and great examples of leading brands using it.
nbrac002

Could wristbands turn festivals into games? - BBC News - 0 views

www.bbc.com/...uk-england-manchester-49002496

shared by nbrac002 on 22 Sep 21 - No Cached
  • Wristbands have long been synonymous with music festivals, but what was once a simple, colourful loop of material now increasingly contains contactless technology. This allows music fans to pay for food, drinks or merchandise but festival directors are now taking the technology further, into the realm of "gameification".
  • Festival director Ben Robinson says it will allow visitors to check-in at stages, talks and stalls, creating a "mission log" they will be sent after the event, listing what they saw and giving further information.
  • Ultimately, he hopes to turn festivals into immersive gaming sites - something akin to Pokemon Go - where, alongside enjoying the festival site, visitors can unlock exclusive rewards. This might include entry to a restricted area for visiting a number of check-in points or free dishes if enough food is purchased.
  • ...11 more annotations...
  • linking the wristbands to interactive apps and existing technologies, such as augmented reality, to give attendees something beyond the usual festival experience.
  • which is also used in contactless bank card payments,
  • The danger is that you get analysis that tells you 80% of your audience went to see Band X so you should book loads of bands that sound like Band X," he says
  • data can stop exposing you to that thrill of hearing something new and different."
  • "That is where people load money on that they never end up redeeming. Most retailers view this as an excellent stream of effectively free money... but it is scamming the punters who are already paying an on-site premium."
  • and experts also question the security of the system.
  • so somebody could duplicate it - and as it's contactless, you only need to be within a certain proximity.
  • "Also, the visitors are potentially being profiled and this is viewed by the security community as an invasion of privacy."
  • The system they are using provides only "blind data", he says, which means there is "no GPRS [and] no tracking"
  • "It's simply a device that will tell us how many people bought how many beers and at what time and such like [which is] data that a standard EPOS (electronic point of sale) system would track."
  • He says they use "a global encryption standard used by the military... that has only ever been hacked or cloned in a theoretical situation, never in real life" and only use any data collected for "assisting visitors with customer service enquiries".
  • nbrac002 on 22 Sep 21
     
    This article explains how music festivals are innovating their use of the RFID bracelets to create a more immersive guest experience. These bands, on top of being used as a cashless payment system, entry pass, and VIP entrance, festivals are now looking to use these bands to in creative ways including linking them to apps and augmented realty technologies to "gameify" the experience. Possibilities include having check- in sites to collect points for real- life prizes, allowing entrance to specialized areas, and creating mission logs so guests can remember their experience.
cingram21

Events after COVID-19: Is it all Zoom from here? | By Malin Persson - Hospitality Net - 0 views

www.hospitalitynet.org/...4106219.html

shared by cingram21 on 26 Sep 21 - No Cached
  • 1. NFC - Near Field Communication
  • These chips, which are essentially thin stickers, can be placed around your venue, and attendees can access whatever information you want to convey to them by simply tapping their phone to the chip – no app installation necessary!
rhera004

10 Jaw-Dropping Event Marketing Stats That Point to the Future of the Industry - Endles... - 0 views

helloendless.com/event-marketing-stats

shared by rhera004 on 03 Oct 21 - No Cached
  • November 2, 2017
  • In fact, it’s the intersection of digital marketing and event marketing that makes the latter as effective as it is.
  • They are absolutely critical for outpacing and outlasting competitors.
  • ...11 more annotations...
  • To paraphrase the mantra of the Instagram era: “Events or it didn’t happen.”
  • Businesses invested heavily in the online world, but a response from consumers was inevitable.
  • advertisers have to fight tooth and claw with one another to be noticed.
  • Every minute 3.8 million Google searches are made, 1,440 blog posts are published and nearly 150,000 emails are sent.
  • The ability to track, attribute and analyze event ROI just wasn’t there before.
  • be it attendee engagement, contacts management or marketing automation
  • Whereas 63% of all of the marketers surveyed said that they plan on investing more in live events in the years to come, 80% of marketers from organizations that are overperforming in regards to their business goals plan on investing more in events.
  • “Live events are a great way for generating leads, if your annual contract for a client is large enough. If you’re selling 10 dollar stuff it’s not worth it, a way to primarily generate leads. Otherwise, it’s a great opportunity engage your community and to build products, to understand what your community cares about. Because as a business you should always be talking to your customers.”
  • In fact, 80% of marketers plan on investing more in event technology and they plan on doing so with thousands of more dollars than marketers from organizations that are underperforming or performing as expected.  
  • The combination of both the modern CRM and the modern marketing automation system has given rise to the modern event management platform, which enables marketers to manage, measure and grow their events like never before.
  • One of the biggest obstacles for organizations in the past was accurately attributing and measuring event ROI
  • rhera004 on 03 Oct 21
     
    Statistics re: the use of tech in events and its importance/future
rhera004

A Brief History of Event Management: Event Planning Then and Now - LocalHop Software - 0 views

getlocalhop.com/nt-event-planning-then-and-now

shared by rhera004 on 03 Oct 21 - No Cached
    • rhera004
      rhera004 on 03 Oct 21
       
      Roaring 20's should also be noted
  • Individuals can now create, locate, register, and document an event by using one small portable device.
  • Then vs. Now
  • ...8 more annotations...
  • Registration
  • Locating
  • Attendees
  • Advertising and Finding Events
  • However, Cleopatra’s events would not have been possible without her servants and free labor. Communication was very limited, and messages were often hand delivered which usually took weeks, if not months, to be delivered.
  • The earliest recorded events and gatherings promoted peace and friendship between tribes and clans, and the first known event planner was Cleopatra
  • Wealthy aristocratic women were in charge of event management, the most notable being Madame Pompadour, the mistress to King Louis XV of France and Marie Antoine.
  • People were making more money, which meant that they could spend more on hosting events.
  • rhera004 on 03 Oct 21
     
    Quick article on the differences between event planning past and present.
jmeji095

EZee Launched A Self-Service Hotel Kiosk at SATTE 2022 - 0 views

www.hotelnewsresource.com/article121320.html

shared by jmeji095 on 17 Jul 22 - No Cached
  • The all-new hotel self-check-in kiosk gained tremendous laud at the event as delegates and attendees got a first-hand experience of this sought-after technology.
  • The demonstration of this device showed how it enables accommodation businesses to offer flexibility and freedom to their guest
  • And we have built the kiosk considering the changing travel behaviors. e Zee Tap can be an essential technology for your hotel, helping you accommodate guests, even without any human staff.”
  • jmeji095 on 17 Jul 22
     
    A self-service hotel kiosk named eZee has just recently been added by a popular hospitality management solutions provider. This kiosk will be able to do various amounts of things to process customers faster such as checking people in, checking identification, and taking payments. The plan of this solution is meant to "accelerate the growth of the industry."
lande070

Beacons to supercharge bar & restaurant marketing strategy | Beaconstac - 2 views

blog.beaconstac.com/...-restaurant-marketing-strategy

restaurant marketing beacon proximity tech mobile

shared by lande070 on 18 Feb 18 - No Cached
  • Location-based marketing that promised to leverage online platforms to promote physical restaurants and bars, began with “check-ins”.
  • 2014 saw beacons taking baby steps into the hospitality industry.
  • But in 2017, with the explosion of supply of beacons, the price has significantly lowered and functionality has gone up to the point where they are within reach for even small restaurants.
  • ...28 more annotations...
  • When a Bluetooth-enabled device such as a smartphone or tablet comes in the range of a beacon, the two devices can communicate.
  • Once in the proximity of a beacon, these smartphones receive push notifications about deals, offers and more.
  • people barely register the brands they’ve seen, much less engage with them. But that’s changing with beacons!
  • restaurants use this technology in a different way to engage guests and increase repeat visits
  • The obvious benefit to using this technology is its ability to push out coupons, deals and marketing messages.
  • This value addition is critical for you when you’re looking to rise above the competition in a highly crowded space.
  • 1. Marketing messaging
  • 2. Delivering tailored menu to loyal customers
  • Every restaurant owner including you loves a loyal customer and beacons make it easier to reward them.
  • 3. Let your customers know how crowded the restaurant is before they arrive
  • Keeping customers informed about how busy your restaurant is at a particular time is one way of cutting down on the time they need to wait.
  • 4. Custom pricing for different customers
  • When it comes to winning over a customer, it’s not a bad idea to play with dynamic pricing.
  • 5. Get a better insight into your restaurant and bar traffic
  • It’s always an advantage to optimize with data.
  • 6. Allow guests to make mobile payments
  • Beacons can allow them to pay their bill right from their phones by directing them to a secure restaurant-branded microsite that collects their payment method.
  • You could create a special menu or a secret dish for your loyal customer based on his previous orders and selections.
  • Deploying beacons around your restaurant will, in turn, provide real-time information on how many people are actually dining inside at a given point in time
  • With the footfall data from beacons, you can efficiently manage your staff and services. Maybe you do not really need 5 bar staff on the second floor on a Tuesday, or you need an extra attendee around the tables nearer to the entry gate.
  • If your restaurant has an app, you can use beacons to trigger a contactless ordering experience.
  • Three years back, only the big fishes in the industry like Starwood hotels, The Marriott and James Hotels were adopting beacons to deliver an engaging experience to their guests
  • Customers need a compatible app like NearBee or a brand app by the restaurant or bar.
  • Imagine a group of friends moving around on the streets trying to decide where to have lunch and all of a sudden, one of them is alerted to an offer of an unlimited cold drink
  • estimate of the restaurant traffic
  • incentive pricing
  • incentive pricing
  • m about
  • gulsevim on 18 Feb 18
     
    Even though using beacon technology for proximity marketing is still in its infancy in the restaurant industry, this technology has already demonstrated some of its potential by virtue of increasing labor and overall operational efficiency while boosting customer satisfaction and loyalty. Beacons can help increase restaurant and bar sales, improve customer service, and provide more value for their customers, which should lead to customer loyalty. The possibility of applying beacon technology in the restaurants and bars opens a window of opportunity to engage diners and also enables restaurants to create more tailored experiences for them. Restaurants can use beacons to send alerts to people nearby about many table/seat availability and encourage them to make reservations or walk in. Or if the restaurant is very busy, restaurants can send the menu to their phones, so they can browse it while waiting for their tables. Restaurants and bars can build profiles of returning customers and provide offers based on past preferences. Thus, returning customers can benefit from improved and personalized customer service. During quiet hours or days, restaurants and bars can efficiently manage their staff and service, because of the data they have been collecting using beacons. Diners can even pay for their meal or drinks using their mobile device without having to wait for the waiter to come over and accept their method of payment.
  • ...1 more comment...
  • anonymous on 14 Jun 21
     
    This article discusses how restaurants use beacon-based proximity marketing to help create even more meaningful and engaging interactions with customers. Proximity marketing is most often used in retail stores to bring in customers to the store by offering promotions through push notifications. This article will highlight how restaurants use the same beacon technology as retail shops do, but to achieve different results. Restaurants can use beacons to save time for not only customers but managers and employees as well. Beacon technology provides management with data insights that allow them to deliver better experiences to their customers.
  • avanzado on 10 Feb 22
     
    This articles talks about what beacon-based proximity marketing is and its usefulness in restaurants.
  • lande070 on 25 Jul 22
     
    Beacon technology has been around for a long time - prior to 2013 - but cost kept it unpopular. Initially only real big hospitality players had this tech. Now cost is no longer a limiting factor, but companies are limited to customers/potential customers who have a compatible app or the companies own app already on their phone, so they can push the proximity messages.
ryanbonifas

Sacred Rose Festival Attendees Report Thousands in Overcharges - 1 views

loudwire.com/fest-2022-fraud-charges-report

Technology software tech

shared by ryanbonifas on 01 Sep 22 - No Cached
  • Many music fans who attended the Chicagoland area's inaugural Sacred Rose Festival this past weekend and used their credit cards while there subsequently reported thousands in surprise overcharges.
  • The fest has responded saying it was a glitch with an onsite vendor.
  • the four-digit charges curiously appeared on the customers' cards after they visited a merchant on the festival grounds.
  • ...4 more annotations...
  • Various Redditors reported that they each received surprise charges amounting to $1,190, $1,300, $1,500, $1,700, $3,200 or more. One charge of nearly $5,000 was reportedly declined by a customer's bank.
  • the glitch in venue payment processing resulted in the charges, and that they were being reversed.
  • Here is their statement: 'You may have accidentally been charged a large amount from F&B at SeatGeek Stadium when using a credit card. Our payment processing is secure but had a configuration error. There was no exposure and/or fraud; we are PCI compliant. We are reversing all of these charges and you should see the amount credited to your card in 3-5 business days.'
  • There was a technical glitch with the point of sales system regarding the tips inaccurately processed.
  • ryanbonifas on 01 Sep 22
     
    The overcharge nightmare of an establishment and their quick response to guests has led Sacred Rose Festival to scramble in response to outraged customers. The festival has shared the error came with the systems configuration and are PCI compliant with no exposure to breaches or fraud, but one would venture a guess there is more to this story.
JIACHEN LI

Mobile Application for Events, Conferences and Trade Shows - 2 views

www.webspiders.com/event2mobile

hospitality network software mobile application events conferences solution

shared by JIACHEN LI on 31 Mar 13 - No Cached
  • JIACHEN LI on 31 Mar 13
     
    today i want to introduce the event2mobile. it is an industry-leading platform that allows event managers to give attendees a clear understanding, acquire the events information and participate the events through their mobile devices. event2mobile is used by global media groups as well as private events of Fortune 2000 companies across APAC, Europe and North America. people can install this app in their mobile phone. they can create a account and update your personal information in the app. you can invite other friends in this app like facebook. also you can comment the events and give some advises through the app. moreover this app can support the events survey after you attend the events and you can evaluate the events. also, the app provide the location of events and events details. finally, this app can make the guests enter the events more easily.
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