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Yunfan Wu

How Meetings Benefit From Today's Technology: Meetings & Conventions - 1 views

www.meetings-conventions.com/...enefit-From-Today-s-Technology

meetings technology Apps conventions

shared by Yunfan Wu on 07 Nov 13 - No Cached
  • Mobile Apps Mobile technology is one of the hottest areas of development in any industry. Mobile applications will continue to change the way we meet and travel, and their influence will continue to grow. Global smartphone wholesale revenues were expected to hit $97.3 billion in 2010, according to New York City-based ABI Research -- a year-over-year jump of nearly 57 percent. ABI expects revenues to climb to more than $175 billion by 2015. As a fast-growing majority of planners and attendees have smartphones in hand, the opportunities for mobile meetings management and mobile event engagement will skyrocket.
  • How they are being used. App development is occurring at breakneck speed, and potentially thousands could be of use to planners. MeetingApps.com is making efforts to list them all; as of press time, the site had catalogued nearly 1,000 different meeting apps, across 26 different categories, for the iOS alone. Also listed are a steadily growing number of meeting apps for the BlackBerry, and the site has plans to catalog Android apps as well.
  • Meetings management apps. These often are free and provide planners the ability to tap into web-based meeting platforms from their mobile devices while on-site or in transit. In many cases, the apps provide mobile access to a platform for which users already pay. In theory, a dedicated app might not be necessary for that, as long as planners have access to the Internet; but an app that provides a phone-friendly interface and optimizes the display for mobile-device viewing can make the difference between incredibly useful and utterly useless access while away from one's desk.
  • ...2 more annotations...
  • Meeting apps for attendees. Think of these as "electronic event programs plus." These event-specific apps may be downloaded by attendees, nearly always for free, and can include all of the speaker, scheduling, seminar, keynote and attendee information, along with exhibit floor maps, that might be found in a printed program. Additional features could include everything from social-media platform links to attendee messaging or local restaurant listings.
  • Toronto-based 5Touch Solutions, which makes the EventMobi app, has seen 70 percent of attendees download the app at some tech shows, according to president and founder Bob Vaez, and an average 40 to 60 percent download rate overall. Those numbers have grown quickly, says Vaez; as they continue to grow, so too will opportunities to generate revenue from the apps through sponsorships and advertising.
  • Yunfan Wu on 07 Nov 13
     
    There are kinds of meeting technologies in nowadays. This article mainly introduced how Mobile Apps affect this industry. It gave a description of two categories of mobile apps which are particularly relevant to meetings. They are meeting management apps and meeting apps for attendees. App use is gaining traction among attendees, particularly when event producers market it well.
Carolina Alfonso

Conference News - Presentation Solutions - Twoppy Brings Conference Apps to Small, Mid-... - 1 views

www.successfulmeetings.com/...ps-to-Small,-Mid-Size-Meetings

shared by Carolina Alfonso on 12 Apr 12 - No Cached
  • Custom mobile apps are a great way to engage, inform and entertain meeting attendees
  • cost-prohibitive for all but the largest association and corporate groups.
  • More and more people are using their mobile phone in a smart way, and using apps is becoming second nature
  • ...4 more annotations...
  • Dutch company called twoppy has introduced a free online mobile event guide service
  • 50 percent of the population is in possession of a smartphone
  • Thanks to twoppy you can create a mobile-friendly conference guide in minutes."
  • meeting planners can create an account, then access a user-friendly control panel through which they submit all relevant event information
  • Carolina Alfonso on 12 Apr 12
     
    Many event organizers are using or considering the use of mobile devices to enhance meetings and events. Many are already using devices such as the iPhone and Android to developed Apps specially design for the event. This new way of delivering information is environmentally friendly and an excellent marketing tool. But when developing an app it is important to know if it is cost effective. Normally only big associations and corporations are able to afford them, but know this is changing. A Dutch company called Twoopy has created a free online mobile event guide service that allows event planners to create affordable apps. This new way of creating apps will make them more widely used in all different types of events and meetings. Making apps through Twoopy is as easy as creating an account and submitting the necessary information. Basic functionality is free but if event planners want to upgrade it they can buy advanced features. When it is finish the app is published and attendees can download it freely through an URL.
hankunli

What Is a Point of Sale? | Beginner's Guide To POS Systems - 1 views

www.merchantmaverick.com/understanding-point-sale-pos

sale systems

shared by hankunli on 08 Oct 19 - No Cached
  • If you’re just starting up your small business, it is no doubt a daunting process. Before you can get to the fun part (selling your goods and services), there are a ton of decisions to be made.
  • selecting an appropriate point of sale system may be one of the more important decisions you’ll be facing
  • . Some small businesses may just use a cash drawer and/or a card reader to take payments.
  • ...24 more annotations...
  • However, POS systems have come a long way since then.
  • Cash Drawer
  • There are plenty of things you’ll have to keep in mind when it comes to selecting your POS. A good place to start is figuring out if you want a cloud-based system or one that is locally-installed. The difference between those types of systems is actually pretty easy.
  • Understanding POS Hardware Options
  • Types of POS Systems
  • Receipt Printer: T
  • Card Reader:
  • Barcode Scanner:
  • Tablet: 
  • Kitchen Display System: F
  • Scale: I
  • Restaurant? Retail? Or More Specific?
  • Retail-specific POS sy
  • Restaurant-specific systems
  • POS systems built just for that
  • 6 Common & Helpful Features In POS Systems
  • Inventory Management: 
  • Loyalty:
  • Customer Database
  • Reporting: 
  • Employee Management: 
  • Integrations:
  • How A POS Integration Or Add-On Can Simplify Managing Your Business
  • Quickbooks o
  • pvega018 on 08 Oct 19
     
    This article explains what a POS system is and it goes into details about what to expect and what you can use a POS for when at work. POS systems ultimately make our jobs far easier both from an employee and a managerial position because all data can be stored and processed through the same system. Different POS systems can be used for different properties as well as for different styles of businesses, you select the system that fits best for what your business consists of.
  • mserr078 on 23 Jun 20
     
    In this Article it talks about the POS Systems, to help you understand the point of sales software in a small business.
  • hankunli on 24 Jun 20
     
    This article is a guide for business beginners to choose a POS. It firstly explains the basic definitions of a POS system and made explanations for its usage. A top-tier point of sale system can do everything from inventory management to providing detailed reports and analytics. It can even help with online sales with eCommerce integrations - and many come with built-in card processor services as well. Different kinds of POS includes cloud-based ones and locally-installed ones. Also, there are POS that are compatible with Android. iOS, or both. POS can sync with many hardware such as scale, card reader, and code scanner. This article also explains on how to select a POS system. It finally encouraged the readers to get a POS for their own businesses.
Rochelle Perez

Beekeeper, Whispr Offering Hotels a FREE 'Cleaning Task Lists' App to Fight Covid-19 - 1 views

www.hospitalitynet.org/...4097737.html

technology Tech hotel travel solution business

shared by Rochelle Perez on 31 Jul 20 - No Cached
  • Is your hotel "Covid Clean?" It can be, thanks to a new app that gives housekeepers step-by-step cleaning instructions that follow Center for Disease Control (CDC) guidelines to stop the spread of the virus. Beekeeper, a mobile-first communication platform for frontline workers, is now offering the "Cleaning Task Lists" by Whispr app FREE to its customers. The smart checklist will work on any Android or iOS device and can be activated by Whispr immediately if the hotel is an existing Beekeeper user.
  • "We are extremely proud of our innovation partner, Whispr, for designing an app that will enable hotels to be truly responsive to the virus and lessen its impact on the property, staff and guests," said Andrada Paraschiv, Beekeeper Head of Hospitality. "Because our core products are integrated, any hotel using the Beekeeper operational communication platform can upload the 'Cleaning Task Lists' by Whispr app in minutes. The app includes a real-time dashboard showing each room's availability as it is made Covid Clean."
  • "We are encouraging our customers to display the Covid Clean badge throughout the hotel and on their websites and social media profiles to let travelers know their doors are open and the assets are virus free," Paraschiv added. "This is a critical first step towards economic and social recovery for hotels."
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  • "Both Beekeeper and Whispr believe in using technology to connect workers and bring them together when you need it the most," he added. "This is that time, and we think this is a good example of how to use modern tools and actually make a difference. We're offering this totally for FREE to any hotel in the world. This is our way of trying to help."
  • Rochelle Perez on 31 Jul 20
     
    Article is describing how Whispr and Beekeeper are helping hotels maintain new standards
jalipman

CyberLink Partners With Advantech to Enable FaceMe® Facial Recognition for Re... - 0 views

www.oleantimesherald.com/...38-5020-8548-7f91d74c3e76.html

shared by jalipman on 25 May 20 - No Cached
  • vels of security compared to Cloud-based solutions. It supports more than 10 operating systems, including Windows, Android, iOS, and various Linux distributions such as Ubuntu x86, Ubuntu ARM, RedHat, CentOS, Yocto, Debian and JetPack. FaceMe® can run on low-power CPUs to enable facial recognition on cost-effective IoT/AIoT devices, as well as be integrated with high-end servers, workstations and personal computers equipped with GPU to provide highly efficient performance. FaceMe’s® high accuracy, flexibility and security makes it the leading facial recognition engine available on the market today.
    • jalipman
      jalipman on 25 May 20
       
      Not only does it have multiple applications it has been made to work with the majority of the major operating systems at a low cost. Having a system like this will allow for smart computing to enhance the guest experience while also cutting costs at the same time.
  • FaceView aims to realize intelligent visitor management and access control in the smart city domain.”
  • “We are proud to partner with Advantech in providing core facial recognition technology to FaceView that will unleash powerful capabilities such as tracking visitor traffic, analyzing customer demographics, identifying VIP visitors, and more,”
  • ...2 more annotations...
  • Advantech’s FaceView app, developed for smart security and visitor analysis, provides fast, high-precision, scalable facial recognition and can extract data on visitors’ gender, age and emotions. The resulting data empowers businesses to better understand and serve customers such as VIP or loyalty program guests, as well as facilitate loss prevention and area security.
    • jalipman
      jalipman on 25 May 20
       
      In addition to being able to recognize a guest and tell if they are VIP or loyal guests this software will be able to detect emotion. Making it possible to tell when the guests is having or is a problem.
  • he integration empowers the app to perform real-time facial recognition and analysis of visitors’ gender, age and emotions for IoT applications in scenarios such as retail, hospitality, transportation and commercial building management, among others.
cjdearmas

Restaurants Tap Facial Recognition Tech | PYMNTS.com - 0 views

www.pymnts.com/...technology-self-service-kiosks

hospitality technology business Tech

shared by cjdearmas on 29 Jun 20 - No Cached
  • cjdearmas on 29 Jun 20
     
    Encouraging Return Customers With Rewards Customers are able to earn stamps through a Malibu Poke digital rewards program and redeem them for free bowls or discounts after downloading the app to their Apple or Android devices. "Rewards are just a really easy way to give a value add to your loyal customers." He added that because Malibu Poke's restaurant offerings tend to be more expensive than many other QSRs', loyalty programs work better. Opportunities for customers to seamlessly access discounts can provide the restaurant with meaningful ways to retain customers.
khiyara_00

eMenu | Digital menu for Restaurants and Hotels | Restaurant interactive menu on iPad o... - 0 views

emenu.su/en

menu restaurant tablets hotels interactive

shared by khiyara_00 on 13 Sep 21 - No Cached
  • Kiosk Enclosures
  • It can not be unintentionally damaged or intentionally snatched.
  • Kiosk enclosure can be quickly unlocked with a special key and iPad replaced with a fully charged Tablet.
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  • eMenu improves overall efficiency of your business and brings restaurant service to the next level
  • smart menu item promotion system will increase your average by 13-15%.
  • With iMenu you won't have to spend money on designing and printing dozens of expensive menu booklets
  • won't need to hire any extra personnel even during high season. Digital menu system is a self-evident basis of saving.
  • khiyara_00 on 13 Sep 21
     
    This article provided the various kinds of emenu that can be found. It also gives info on the types needed and the benefits. It also then goes to mention the influence it can have on your business in terms of numbers and how the devices can be used alongside your staff and servicing.
bbalthaser

Philips PDS helping hotels reduce e-waste with software update - Recycling Today - 0 views

www.recyclingtoday.com/...software-update-reduce-e-waste

shared by bbalthaser on 20 Feb 23 - No Cached
  • Latest figures show a record-breaking 53.6 million metric tons of e-waste in 2019, up 21 percent since 2014.
  • Part of Philips PDS’ ongoing commitment to improving its own and its customers’ green credentials, its MediaSuite Android-powered TVs – found in hotels and hospitals around the world – now get better with age, with regular updates bringing a consistent, high-performing experience, regardless of when the TV was purchased.
  • From reimagining packaging through to extending product lifetimes, sustainability is a key requirement for our customers and a clear deliverable achieved with these updates.”
  • ...2 more annotations...
  • “With MediaSuite and our Extended Lifetime guarantee, hotel TVs get better with age, ensuring greater return on investment and the ultimate, uncompromised TV viewing experience for every guest in every room.”
  • We don’t believe in limiting the latest and greatest features to the newest Philips models. We want our customers to be able to offer the best experience at all times, not just when their TVs are due for replacement. We hope our strategy brings some welcome relief to the industry, both today and into the future,” Verhaeghe says.
  • bbalthaser on 20 Feb 23
     
    Phillips a manufacturer of TVs and other electronics made efforts to reduce its carbon footprint in terms of e-waste by extending the lifetime of its current products used in hospitality. They did this by creating software updates that would upgrade the TVs without having to replace them with newer models that have all the bells and whistles that guests expect to have in newer Smart TVs. Since 2019 "53.6 million metric tons of e-waste" have been calculated up 21 percent since 2014. Laptops and TVs are among the highest number of items being discarded. Phillips like many companies has committed to making green initiatives and one of these ways was with currently used TVs in the industry. Rather than replace them with a newer model they can update with simple software which allows them to last longer. Sustainability has been at the forefront of customers' minds and Phillips made its own commitment to sustainability in the industry. It is great to see tech giants making efforts to be sustainable. I know we hear about "green initiatives" but we often don't see them. This is something tangible and has a huge impact not only on the tech side but for hospitality providers. Instead of needing the greatest and latest they can save money and keep using currently purchased tech and just upgrade it. I find this very appealing especially for smaller HSP that may not have budget replacement every so often. I also find this good for consumers because it can also be done at home. These updates are available for all Phillips tv users, not just HSP. So this goes a long way to benefit the environment. And many more ideas can come from this simple idea.
nelson1oliva

Proximity marketing app | Using beacons to reach customers | Location based marketingYo... - 0 views

yogobogo.com/proximity-marketing-beacons

proximity marketing

shared by nelson1oliva on 12 Feb 23 - No Cached
  • iBeacons or Beacons are small BLE (Bluetooth Low Energy) devices - small wireless sensors that communicate with Bluetooth-enabled smart devices such as iPhones, Android phones by continuously emitting messages/advertisements or small packets of data through its' BLE transmitter while allowing you to collect information on each smart device. Our in-app features enable you to reach the right customer and push the right message at the right time and at the right location BLE iBeacons for accurate mobile proximity marketing. Analyse customer patterns, dwell times, measure performance, promotions, track conversions and customer retention & loyalty better understand your customers & increase your foot traffic, sales and revenue. Push the right message to the right audience at the right time
  • nelson1oliva on 12 Feb 23
     
    Note: my above post is comprised of highlighted excerpts and intended to be in quotes but the editing tab is not working accordingly. No plagiarism is intended and credit goes to the authors of the posted web page. Nelson AS DESCRIBED ; this is the fundamental problem with the proximity marketing process. The fact that this is some sort of "subliminal" type of messaging through push marketing, that not only send out ads but collectively gathers personal data, should be an area of concern for everyone utilizing a smart device. "Our in-app features enable you to reach the right customer and push the right message at the right time and at the right location BLE iBeacons for accurate mobile proximity marketing. Analyze customer patterns, dwell times, measure performance, promotions, track conversions and customer retention & loyalty better understand your customers & increase your foot traffic, sales and revenue."
lazarobenitez

Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - In... - 1 views

intelitycorp.com/...pitality-hotel-room-technology

Green technology

shared by lazarobenitez on 06 Jun 18 - No Cached
  • Green Hospitality: How Hotel Room Technology is Promoting an Eco-Friendly Industry - Intelity
    • rnobl005
      rnobl005 on 07 Jun 18
       
      I'm fascinated by the applications hotels are incorporating into their business model and product line in recent years. What I liked about this article is that it shows that incorporating green technology doesn't have to be very difficult. The author cites that this is a growing trend in the industry. Using green methods can be great for brand perception as well as the operational bottom line. On a basic level, touchscreen tablets and energy efficient rooms seem to be the most popular updates to hotels. According to this article, hotels spent over $400 million on printing directions and collateral for guests in 2015. Companies can cut this cost significantly if they place a tablet in every room that displays the information digitally. InterContinental even went as far as to replacing print Bibles with digital versions on Kindles. Finally, managers should see the benefit of having guests funnel all of their requests through a database. They can mine through this data to gain insights on how to staff or order food/beverage goods more efficiently.
  • the implementation of in-room touchscreen tablets is increasingly being used as a method of making guest rooms better examples of green hospitality.
  • Energy efficiency is one of the biggest current draws for investment in in-room devices
  • ...4 more annotations...
  • Lights and air conditioning can be shut off based on guest activity, and overall property energy use can be better monitored.
  • Hotel room tablets are also capable of replacing all printed materials traditionally housed in rooms by providing a digital storehouse of information that can be immediately updated or edited. Considering that the hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015, this is a tremendous opportunity.
    • rnobl005
      rnobl005 on 07 Jun 18
       
      As a manager, see this number alone would lead me to incorporate green technology into my hotel
  • InterContinental Hotels completely replaced print Bibles with digital versions loaded on Kindle e-readers
  • By having orders and requests placed by guests through the in-room tablets and automatically filtered into a back-end system for staff review, hotel management can improve staff productivity
  • jireh93 on 06 Jun 18
     
    Businesses within the hospitality industry are continuously making efforts to strive towards sustainable practices through technology. Being energy efficient is key to most business and has become important. For example, the utilization of automation features in the guest room such as automatic lights on a timer or even automatic climate control systems can contribute to those costs. Also, having a system where changes to reservations or updates can be done electronically which will eliminate the process of having to reprint pages of paperwork. All in all, hotels are now growing with the technology today allowing them to adapt more and more green practices
  • ...1 more comment...
  • aycasa on 11 Jun 18
     
    "Green Hospitality and moving toward increased sustainability practices has become a large industry focus." This article is mainly about using technology instead of using of paper to facilitate the guests by using hotel room tablets. These tablets could replace all printed materials saving a lot of money on paper. "The hospitality industry spent over $400 million on printing property directories and marketing collateral for guests in 2015." Having tablets allows guests to have everything on their finger tips and it's even easier for the company to change or modify any guest information.
  • linanzhang on 17 Sep 18
     
    Green computer technology can bring more benefits to the hospitality industry. The hotel can save more costs and become more energy efficient because of the green computer technology. The hotel can set in-room touchscreen tablets. Energy cost takes 6 percent of operating costs. Hotel use pads or Android tablet devices to benefit both customers and companies. The first benefit is hotel room tablets can be used and managed more flexible. The hotel can monitor lights and air conditioning can be shut down based on guest activity. The second benefit is hotel room tablets can replace all printed materials traditionally in the hotel room. The data showed the hospitality industry already spend over 400 million on printing property. If the hotel can use tablet devices in the hotel room that could save more benefit. For example, InterContinental Hotels replaced print Bibles with digital versions a few years ago. Customers can choose different kinds of the book from digital devices. The hotel doesn't need to update their book again and again. In the future, digital devices will be updated more perfect and bring a fully functional touchscreen in the hospitality industry.
  • lazarobenitez on 15 Oct 18
     
    This short article talks about the positive impact of technology in the hospitality industry. It also illustrates some example of technology saving millions of dollars for hoteliers by saving energy.
rnobl005

How Facial Recognition Is Shaping the Future of Conferences - Skift - 5 views

skift.com/...ping-the-future-of-conferences

shared by rnobl005 on 16 May 18 - No Cached
  • How Facial Recognition Is Shaping the Future of Conferences – Skift
    • rnobl005
      rnobl005 on 16 May 18
       
      MODULE 2: Hardware and Software (Rebecca Noble) I did a deep dive into recent developments in the hospitality software world and came across this article from September of 2017. It focuses on facial recognition software and there were some really great takeaways that I thought would be beneficial to share with all of you. The software mentioned here definitely falls under Application Software. The article gives multiple examples of how facial recognition software can be utilized in the hospitality industry, specifically events and conferences. The main benefit of this from an event planner's perspective is easing the registration process which the article mentions is one of the most difficult parts of event logistics. Coming from an events background I can definitely attest to this statement. In one instance, Zenus (the software mentioned) made the check-in process run 5 times faster for attendees to uploaded their photo to the system compared to those who didn't. Thanks to this innovation, event planners can use their time more efficiently. Instead of focusing on the headache of check-in they can make sure the actual conference is running on track. The article also says that it's not as expensive as you would think. Additionally, this benefits attendees too because they can zip through registration and get right to the trade show floor or speaker they want to hear. The end of the article mentioned another application of the facial recognition software: a "smile swag" vending machine. Hampton Hotels tapped into the experiential aspect here - people were interested in getting a prize but they also wanted to see how the machine worked. What I liked about this is that it made technology fun. I noticed a lot of students in the lecture video thought that technology puts barriers into the hospitality industry because you lose the personal connection. But here software doesn't come off as cold. Hampton encouraged people to smile and in doing so hopefully g
  • High-tech software companies and event production firms are rolling out new technologies
  • improve event security, streamline the check-in process, and measure the attendee experience.
    • rnobl005
      rnobl005 on 16 May 18
       
      These are some of the benefits of incorporating the facial recognition software at a conference or event.
  • ...7 more annotations...
  • speeds up the check-in process, prevents registration fraud, and adds an extra level of security to an event or conference by ensuring that the person who registered for the event is actually the person attending
  • Of the more than 250 guests that attended, most of whom were in-house corporate event planners, 126 used the facial recognition check-in, resulting in a process that was five times quicker than the barcode or QR system used at the previous year’s events.
    • rnobl005
      rnobl005 on 16 May 18
       
      Here is where the article mentions the software's impact on how much it can speed up the check-in process. Attendees don't necessarily have to participate, it's more of an additional tool. Not everyone may be a fan of this type of integration at an event but I definitely would be.
  • “insanely cost-effective” option,
  • facial recognition can drive down the costs of check-in to less than a dollar per attendee.
  • You can use a basic Android phone or an iPhone or tablet to work with the process, so you don’t have to invest a lot of money to make that work for you,” Wynant said.
    • rnobl005
      rnobl005 on 16 May 18
       
      I thought this was a really smart feature. The software works on platforms that companies already own potentially so there is little overhead financially.
  • Hampton Hotels partnered with agencyEA to create a vending machine that used facial recognition technology to dole out “smile swag.”
  • I think brands are starting to see it as having a really good opportunity to broaden what some of their goals are and engage audiences in new ways
ahyla001

WiFi Proximity Marketing: Strategies and how they work | Purple - 3 views

purple.ai/...g-strategies-and-how-they-work

shared by ahyla001 on 06 Feb 23 - No Cached
  • time comm
  • QR (Quick Response) codesWiFi (Wireless Fidelity)NFC (Near Field Communication)RFID (Radio-frequency identification)GeofencingBLE (Bluetooth Low Energy) beacons
  • Besides the end-users mobile device, a collection of location-based technologies (LBS) is needed to successfully utilize proximity marketing.
  • ...7 more annotations...
  • The downside to using the QR code strategy is getting users to make the initial interaction and additional print material may be necessary. 
  • Businesses can utilize their free WiFi offering as a new channel for marketing directly to customers.
  • NFC tag uses don’t stop at the point of sale system, in fact, the knowledge gained from each purchase and interaction further improves the insights businesses have, meaning over time, customer segmentation and messaging become more focussed.
  • The definition of geofencing in proximity marketing is defined as the ability of a company to micro-target people based on the places they go.
  • For example, a sportswear brand may want to target those at a sports event and so will draw their geometric radius around the venue of the event. Patrons that attend with their devices ‘location-enabled sensors’ settings turned on are allowing their GPS to share their location data with their service provider (SP).
  • The convenience store chain attached BLE beacons to trolleys, and baskets to track customer movements when entering, leaving, and moving around its stores. With the movable and planted roof beacons in place, Nisa was able to accurately collect a large pool of geometric insights that fed into one central cloud for further analysis. From these gatherings, Nisa will have been able to understand customer dwell times and see which product aisles were most popular.
  • Geo-loyalty is a method of utilizing proximity marketing methods to boost customer loyalty and drive app usage for higher conversion and engagement rates.
  • ahyla001 on 06 Feb 23
     
    This article is about Proximity Marketing and the many different specific ways it may be applied. These applications include: QR Codes, WiFi, NFC, RFID, Geofencing, and BLE Beacons. In all of these cases, it is vital to proximity marketing that there be an end-user mobile device (such as an iPhone or Android) as well as location-based technologies. We are all fairly familiar with QR codes as those have become widely used during the pandemic. What we may not have considered though, is how logging into a WiFi gives a lot of information about you to the business, as well as a future means of communicating with you (assuming you made an account and/or gave them important information such as an email address). Geofencing is also really cool because it allows companies to set up a virtual boundary that collects data from mobile devices that pass through that boundary. This allows a business to truly know what kinds of consumers go in and out of whatever establishment the geofence outlines.
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