Father of Disruption Theory on Why Netflix Not Uber Is the Perfect Example - 3 views
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The primary reason why Netflix is disruptive is that, when it launched its mail-in subscription service, it didn't go after the core customers of competitors like Blockbuster.
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A disruptive company targets segments of the population that have been overlooked by its competitors, delivering an inferior (but more tailored) alternative, often at a lower price.
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The reason why disruptive companies are often able to rise so quickly is that their larger competitors overlook them.
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When it launched, Uber didn’t go after overlooked segments of the population, or provide a cheaper alternative to taxis. Uber just made a more convenient taxi system using your smartphone, going after the taxi companies’ core business right from the start.
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It keeps the advantages it had at the beginning, and adds the things mainstream customers want.
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This article discusses why Netflix is the perfect example of a disruptive innovation and why Uber is not a disruptive company. "Not every company that is innovative is disruptive." Before Netflix exploded, it was overlooked by its competitors, which is part of the reason why it was able to rise so quickly.