The Demand for Contactless Technology is Here - and Here To Stay | By Jasmine Seliga - 0 views
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While hospitality technology is my passion, a pre-pandemic snapshot of our industry proves that adoption was on the slower side
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Serving guests is the heart of our industry, and there are risks with automating processes that could potentially disrupt the seamless guest experience we have worked so hard to establish.
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I am seeing an evolution of hospitality like I've never seen before, and it seems it is here to stay.
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Our industry has been uncharacteristically receptive to new development and technology since the onset of the pandemic.
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We must start looking to invest our dollars in a solution that handles everything from booking and contactless check-in, seamless guest communication all the way to business intelligence t ools that track the guest experience.
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What should you be looking for if you haven't adopted an integrated solution already? Your system should give guests options to personalize and take control of their experience with online reservations, mobile check-in and check-out, self-service kiosks, communication through a guest portal, and support for online and mobile payments. The more convenient self-service options you can provide, the greater your guest satisfaction will be.
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Be open to the agility of a product that can do more than take a reservation and check a guest in. And most of all, stay engaged. Stay engaged in what's going on in and around our industry.
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The Hospitality industry has been somewhat hesitant to adapt to new technologies. This may be the case of hospitality companies being scared to go away from what we consider good customer service. The pandemic helped to jumpstart the hospitality industry into accepting new forms of technology. Technology is on the rise in the hospitality industry and is only going to continue to be more and more prevalent.