Skip to main content

Home/ Hospitality Technology/ Group items tagged Industry

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
mmoutsatsos

Digital Marketing Trends for Hotels - What'll Be Big in 2020 : 4Hoteliers - 0 views

www.4hoteliers.com/...12957

hospitality Digital Marketing

shared by mmoutsatsos on 07 Feb 22 - No Cached
  • Digital marketing is absolutely vital for maximising bookings and increasing your revenue,
  • Customer Experience Marketing
  • Hotels are (and, more importantly, have to be) more customer-centric than ever before.
  • ...27 more annotations...
  • creating an enjoyable experience is absolutely vital – hence the rise in customer experience marketing!
  • This is essentially the idea that customers pay for experiences, not “things”.
  • The key is to promote the reasons people stay in hotels in the first place, and can cover activities like offering unique features in hotel rooms and providing premium facilities.
  • Artificial Intelligence
  • Virtual Reality
  • User Generated Content
  • 93% of consumers say user generated content (UGC) – content created by past customers – is helpful when making purchasing decisions!
  • modern form of word-of-mouth marketing
  • Influencer Marketing
  • Mobile Booking
  • the on-arrival moment
  • The motivation behind this is similar to the motivation behind UGC – namely that consumers trust the opinions and words of their peers and people they trust (like influencers) more than brands.
  • Savvy consumers of today are far more likely to listen and believe the images and words of their fellow travellers than the well-polished marketing campaigns dreamed up by hotels!
  • hotels collaborating more with macro-influencers (like celebrities)
  • but we’ll also see more going really focused and partnering up with micro-influencers.
  • These are social media users
  • Creative and Human Storytelling
  • Consumers today want to build more of a connection with the brands they buy from, and social media is tapping into this trend by producing more and more features that allow brands to show their “real-ness”.
  • Moment Marketing
  • different moments to interact with travellers during the hotel booking process
  • search stage,
  • he post-booking stage
  • partnering up with industry influencers to promote
  • Booking Retargeting
  • research has shown that the majority of people who visit a hotel website won’t book the first time they land there, but they might book on their second, third, or seventh visit!
  • It’s All About Direct Bookings
  • Travellers are beginning to realise they can get better deals by booking directly with a hotel, and they are able to take back power from the OTAs to create their own, personal travel experiences.
  • mmoutsatsos on 07 Feb 22
     
    This article talks about the different trends in Digital Marketing that hotels will be facing in 2020.
rosedelice

Why Is Hotel Security Important? - American Protection Group - 0 views

apg-svcs.com/hy-is-hotel-security-important

hotel security american protection group

shared by rosedelice on 25 Feb 22 - No Cached
  • Hotels are part of the hospitality industry, where providing good customer service is essential. A hotel’s reputation is staked largely on the guest experience, and investing in proper security services plays a central role in ensuring guests feel safe and protected. It also protects owners from the damages and costs that may arise from criminal activity such as theft.
  • Security officers patrolling the hotel’s grounds can look out for suspicious activity. Hotels should have security officers regularly patrol the hallways, stairwells, lobbies, parking lots, restaurants and bars.
  • Security officers can handle unruly guests or visitors and prevent negative situations from spiraling out of control. Officers can also provide additional protection to VIP or controversial guests of the hotel that might attract public attention or protests.
  • ...4 more annotations...
  • Security officers can prevent hotels from incurring property damage, particularly if officers are patrolling the hotel’s grounds. They can also assist in incidents involving guests damaging their rooms.
  • In addition, the presence of security officers at a hotel can make guests and employees feel safer and more at ease. Many hotel guests are in an unfamiliar location, and this sense of security can increase their satisfaction with the hotel.
  • Security officers on the premises of a hotel can react appropriately and rapidly when emergencies occur. In the case of a fire, they can help evacuate guests and maintain order. In a shooting or other act of violence, they can stop the perpetrator and protect guests and staff from danger. They can also provide valuable assistance and information to law enforcement when they arrive on the scene.
  • Hotel guests may occasionally become unruly or intoxicated, particularly in hotels with bars. Security officers follow hotel policy for dealing with these guests by escorting them either off of the premises or to a taxi, or detaining them for the police as appropriate. They can also escort trespassers and loiterers off the premises. In addition, security officers can safely help staff and guests to their vehicles upon request if they feel unsafe.
  • rosedelice on 25 Feb 22
     
    It is very important for hotels to provide excellent security. It makes the customers feel safe and enhance their confidence and safety.Security officers patrolling the hotel's grounds can look out for suspicious activity.Security officers can prevent hotels from incurring property damage, particularly if officers are patrolling the hotel's grounds. They can also assist in incidents involving guests damaging their rooms.
avanzado

Hotel Safety: Security for Hospitality and Hotel Management Companies | By Kacey Bradley - 1 views

www.hospitalitynet.org/...4094684.html

mobile hospitality technology

shared by avanzado on 10 Feb 20 - No Cached
  • improved software allows hotel owners to match up specific transactions with the surveillance footage,
  • IT and security departments should work in conjunction
  • Offering employees profit-sharing, a stake in the hotel's future is an effective way to improve security.
  • ...8 more annotations...
  • Mobile keys, on the other hand, strengthen security and allow guests to bypass the front desk altogether.
  • Most commercial properties have some type of video surveillance system.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  • Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. Also, alert guests about possible security risks, such as connecting to public Wi-Fi networks nearby that don't require a password.
  • A straightforward update is an in-room safe. It's easy to come up with relevant items to stash inside, especially when traveling. Guests can stow essential documents, passports, collectible coins, souvenir gifts and more.
  • A safe and secure environment all starts with knowledgeable staff. Set up regular meetings with all employees to talk about guest safety. Go over OSHA requirements and how the team can stay safe in the event of fire and evacuation. You should also provide training on compliance regulations and bloodborne pathogens.
  • Profit-sharing gives employees room to grow in a chaotic industry. Most profits come in the form of an end-of-year bonus people can use to their hearts' desire. Beyond increased loyalty, employees with profit-sharing options are more likely to take ownership of their role in the business and improve productivity.
  • In today's technologically advanced world, guest and staff security are more critical than ever. Luckily, you can take plenty of steps to make improvements. From smart surveillance technology to secure Wi-Fi networks, read the advice below to improve your hotel's setup.
  • anonymous on 10 Feb 20
     
    This article basically gives tips about how to create a safe hotel. There are many ways you can ensure that your staff and hotel guests are protected.
  • ...2 more comments...
  • Luis Valdivia on 12 Feb 20
     
    Among other ways that hotels in the modern are using to ensure safety and security, the article looks at cybersecurity. The author proposes that hotels' security and IT departments should work together to create a safe online environment that "prevents unwanted third parties, like hackers, from intercepting private guest data." This reiterates the significance of updating computer equipment to mitigate potential threats.
  • Angelica Saez on 14 Jul 20
     
    This is a great article that explains the different ways hotels are trying to make staying at a hotel safer. They start by explaining how they have surveillance cameras placed around the hotel to help them see everything that is happening all at once. Cybersecurity protects the hotels computer systems from being hacked and having people steal all the hotels and customers information. Mobile room keys helps guests find their keys faster because they will now have it on their mobile devices. For hotels the guests safety are their top priority and they train their staff to believe in the same thing.
  • sanchezgema_ on 05 Oct 20
     
    This article is about steps a property can take in order to ensure the safety of their employees and guests. This includes: surveillance cameras, cybersecurity, mobile room keys, safes in rooms, among other things. - Be sure to invest in high-quality cameras that can pick up the little details, such as facial features and bill amounts. - Your Wi-Fi should be a secure network users must log in to before using. Make the username and password easy to find. - Mobile keys strengthen security and allow guests to bypass the front desk altogether. -Set up regular meetings with all employees to talk about guest safety. -In terms of profit-sharing, workers feel a sense of pride or ownership, they will keep their eyes and ears open for signs of waste, fraud or theft.
  • avanzado on 25 Feb 22
     
    This article talks about hotel's safety and the usage of surveillance cameras, cybersecruity, mobile room keys, guest safety, staff training, and profit sharing. Each section talks about the procedures that should be taken to keep guest and staff safe.
chicao27

Customers' acceptance intention of self‑service technology of restaurant indu... - 0 views

//bdfcnmeidppjeaggnmidamkiddifkdib/viewer.html?file=https://link.springer.com/content/pdf/10.1007/s11628-020-00425-6.pdf

hospitality technology restaurant

shared by chicao27 on 12 Mar 23 - No Cached
  • chicao27 on 12 Mar 23
     
    The article presented above was published in 2020, making it a perfect example of the speed of technological advancement. Focusing mainly on implementing kiosks in a fast food chain two years ago caused strangeness and resistance among the age group above forty, the pre-computer generation. Nowadays, just two years later, we can see that this technology is a reality mostly in the fast-food market, mainly the big chains, and the theory that the intercommunication between generations would provide a greater acceptance of the older age group has been positive. However, despite the quantitative content of the research being competent, presenting data relevant to the content, we must emphasize two reticences: the research was directed only to the fast-food market, centralizing the study only to a segment of the restaurant market; second, all analysis is based on the South Korean reality, which does not necessarily show a global vision of the theme. Despite the reluctance, the article works as a reflection of how technological evolution has influenced the hospitality market, also serving as an eye-opening for future investments in this tool.
chicao27

Optimising digital marketing and social media strategy: from push to pull to performance - 1 views

This article demonstrates the effects of a push-and-pull marketing strategy on the grocery industry. The authors focused on recent information technology developments, such as mobile services marke...

technology mobile

started by chicao27 on 12 Apr 23 no follow-up yet
rnobl005

How This Wearable Tech Device Provides Custom Marketing at Large Events - 1 views

www.bizbash.com/...33107

shared by rnobl005 on 15 Jul 18 - No Cached
  • How This Wearable Tech Device Provides Custom Marketing at Large Events
    • rnobl005
      rnobl005 on 15 Jul 18
       
      I was hoping there would be a chance to share this article during the semester. This article from 2016 discusses an RFID bracelet that allows the event host to collect information on the attendees - however it doesn't have to be personal data, it's more about their interests and then using this information to create a memorable experience. Interactive marketing is a dominant force in the industry. Many consumers feel as though they need to connect to a brand before they work it into their lives. Technology can aid that process along.
  • On November 2 at the 50th Annual Country Music Association Awards in Nashville, a new tech product debuted that offers a different way for planners to communicate directly with their attendees
  • Hurdl has created a wearable device that has applications at a variety of events such as festivals, sporting events, trade shows, and fund-raisers. The brains of the wristband are housed in a circular LED button called a Pixl that attaches to the wristband. Guests receive a band upon arrival at an event, and then activate it by texting the unique code associated with their band to a phone number. In response, the guest receives a text that has an opt-in privacy policy and asks a series of questions created by the event host to gather the data they want for the event.
  • ...4 more annotations...
  • “The client can ask any question. 'What team are you cheering for? What’s your favorite song? How are identifying your gender?'” says Hurdl co-founder Betsy McHugh. “From that point forward, the event happens, and your wearable will light up based on your unique answers. For example, if Beyoncé wants to light up all the single ladies, or a sporting team wants to light up all the people who served in the military.”
    • rnobl005
      rnobl005 on 15 Jul 18
       
      While the concept behind the bracelet can translate to almost any setting, the way each event using the technology is different which makes every experience unique.
  • create a meaningful communal experience
  • Once the guest activates the wristband via text, the event host can communicate directly with that person. “Now that we’ve built this one-to-one communication network … you get to not only be part of the experience, you can also can get a text from the host. It could say, ‘Go to the concession stand to get a free Coke for the next 10 minutes,’ or ‘Go to the merchandise stands and you’ll get 10 percent off,” McHugh says.
  • In a trade show environment, Hurdl’s algorithm can analyze the anonymized data to help sponsors and exhibitors target messaging to specific attendees.
JIACHEN LI

Mobile Application for Events, Conferences and Trade Shows - 2 views

www.webspiders.com/event2mobile

hospitality network software mobile application events conferences solution

shared by JIACHEN LI on 31 Mar 13 - No Cached
  • JIACHEN LI on 31 Mar 13
     
    today i want to introduce the event2mobile. it is an industry-leading platform that allows event managers to give attendees a clear understanding, acquire the events information and participate the events through their mobile devices. event2mobile is used by global media groups as well as private events of Fortune 2000 companies across APAC, Europe and North America. people can install this app in their mobile phone. they can create a account and update your personal information in the app. you can invite other friends in this app like facebook. also you can comment the events and give some advises through the app. moreover this app can support the events survey after you attend the events and you can evaluate the events. also, the app provide the location of events and events details. finally, this app can make the guests enter the events more easily.
katieprince313

What does NFC technology bring to hotels? - 0 views

mysmartjourney.com/...nfc-technology-bring-to-hotels

technology hospitality hotel tech

shared by katieprince313 on 17 Apr 24 - No Cached
  • katieprince313 on 17 Apr 24
     
    Short article discussing the various uses of NFC technology in the hotel industry and its advantages. Very interesting for hoteliers to explore the implementation of new technologies in hotels
« First ‹ Previous 2721 - 2728 of 2728
Showing 20▼ items per page