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Karyn

Best 10 Upselling Software 2020 | Find Reviews, Pricing, Buying Guide - 0 views

hoteltechreport.com/...upselling-software

hospitality hotel software

shared by Karyn on 15 Jun 20 - No Cached
  • Karyn on 15 Jun 20
     
    This article is by hotel tech report which is a company that provides reviews of various hospitality technology products and allows users to compare an contrast a variety of software to determine which is best for their particular business.
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  • Karyn on 15 Jun 20
     
    This article takes a look at a segment of revenue management software--upselling software--with an emphasis on how this type of software can increase a hotels RevPar, or revenue per available room. When used correctly, the article states that the software will provide more incremental revenue and better guest satisfaction.
  • Karyn on 15 Jun 20
     
    This is achieved by getting the right guest to spend more money at the right time, by offering valuable services at the right time, and at the right price. Hotels can add personalized offers to the guest. It also allows hotels to anticipate special requests from guests.
  • Karyn on 15 Jun 20
     
    The most important features of upselling software are as follows: --PMS integration (automated connection with database) --Exclusion lists (ability to exclude some guests from certain offers) --Cross-device platform (guests can redeem offers from various devices) --Customizable CMS (staff can customize and test offers) --Multi-language --Email automation for offers --Data security protections compliant
  • Karyn on 15 Jun 20
     
    Hotels that wish to invest in this software can expect 25% increase in incremental revenue. Implementation takes from 7-30 days depending on the PMS being used by the hotel, which causes a variance.
sherylehlers

AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry - 1 views

hoteltechreport.com/...ai-in-hospitality

intelligence hospitality technology

shared by sherylehlers on 01 Feb 23 - No Cached
  • AI in Hospitality: The Impact of Artificial Intelligence on the Hotel Industry By Hotel Tech Report Last updated January 25, 2023 9 min read Revenue Management Systems Livechat & Chatbots TABLE OF CONTENTS Hotel Operations Hotel Revenue Management Hotel Marketing Hotel Sales & MICE Guest Experience Human Resources and Labor Large Chains
  • estimated that 14% of jobs across 21 countries are at high risk of automation.
  • rtificial intelligence (AI) can greatly improve hotel operations by automating repetitive tasks such as booking and contactless check-in processes, freeing up staff to focus on providing personalized service to guests.
  • ...21 more annotations...
  • AI can also assist in setting dynamic pricing based on demand, occupancy and other factors, increasing revenue by charging more for rooms during peak periods and less during off-peak periods.
  • AI will play a role in identifying and targeting the most effective influencers for hotel campaigns, and assist hotels in monitoring social media platforms and identifying customer feedback, sentiment, and brand mentions to respond promptly and improve the guest experience
  • Hoteliers who do not educate themselves about artificial intelligence (AI) risk falling behind in the hospitality industry.
  • will also enhance safety and security by monitoring for potential threats and proactively providing guests with the services and amenities they desire. Additionally, AI will be integrated with virtual reality and augmented reality to provide guests with immersive experiences such as virtual tours, virtual room selection, and virtual events.
  • AI could potentially double annual economic growth rates by 2035
  • 800 million jobs could be displaced by automation by 2030,
  • AI can automate repetitive tasks, allowing hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • Hoteliers who understand how to leverage AI tools to become more efficient and effective will become more valuable than ever
  • AI can identify opportunities for upselling and cross-selling to guests
  • AI-powered chatbots and virtual assistants will allow hotel staff to interact with guests in real-time and provide personalized recommendations and assistance
  • bring in more business travelers by leveraging predictive analytics to forecast future demand for group sales
  • AI can assist in real-time analytics to track the performance of group sales and identify areas for improvement, and in optimization by making real-time decisions based on market conditions, guest behavior, and other factors, and identify new revenue opportunities
  • AI can be used to enhance the safety and security of employees, by monitoring for potential threats and alerting hotel management in case of emergency
  • develop more effective marketing strategies and make data-driven decisions
  • Personalization
  • Smart room technology will be integrated with AI
  • Predictive maintenance
  • Inventory management
  • Automation will be one of the key areas where AI will be implemented, as it can automate repetitive tasks such as data entry, inventory management, and customer service, freeing up hotel staff to focus on more strategic activities such as building relationships with key clients and providing personalized service to guests
  • optimize energy efficiency by managing lighting, heating, and cooling systems, resulting in reduced energy consumption and costs
  • increased profitability, improved guest experience, and a competitive advantage over other hotels
  • mabbate on 01 Feb 23
     
    AI will be a major focus in the hospitality industry within the coming years. This article describes the many benefits and few troubles with this technology. Keeping up with technology as a hotelier is a must in the coming years.
  • shineal on 05 Feb 23
     
    This is quite an insightful article, for example, Al could potentially double annual economic growth rates by 2035 thus adding $15.7 trillion to the global economy by 2030. The world is changing, technology is rapidly advancing; therefore, it is paramount that companies try to remain updated, otherwise customers would always choose the property which renders the most efficient and best experience. A very strong point was made concerning hoteliers; if they do not understand how to leverage AL tools to improve their business operations, they would find themselves in very challenging situations.
  • sherylehlers on 29 May 23
     
    The capabilities of AI in the hotel industry are significant in both large hotel chains and small independent ones. If your hotel is not thinking about how to use AI in the near future for revenue management, marketing, personalization, and automation of repetitive tasks then it's going to get left behind. The studies show that AI is going to play a significant role in the economic growth of the global economy with potentially adding $15.7 trillion by 2030.
ajean132

Location-Based Marketing: The Complete Guide for Ecommerce - 0 views

www.verfacto.com/...location-based

technology hospitality marketing

shared by ajean132 on 19 Nov 22 - No Cached
  • location-based marketing is targeting potential and existing customers based on their geographic location. It matches opted-in location data gathered from smartphones to points of interest.
  • Location-based targeting heavily relies on mobile device data. It detects a mobile device’s geolocation to alert its owner about an offer from a nearby business. Such alerts are typically delivered through SMS text messages, search advertisements, push notifications, or ads in mobile apps.
  • an affordable way to create more personalized marketing content and encourage customers to convert. According to the LBMA’s 2020 report, over 40% of companies name the ability to target as the most powerful benefit of this kind of marketing strategy. 20% mention brand recall, and around 15% say it drives foot traffic and sales at POS.
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  • Geotargeting uses IP addresses, unique codes that make connected devices identifiable. Then, it matches the IP address of a mobile device to a country or ZIP code and determines where the user is located. The technology detects the user’s location to serve them personalized messages
  • This method is based on using GPS technology to create an area with borders. It may be anything like a shopping mall where you have a store or a business center. Mobile users get a marketing notification or message whenever they cross the border. They may receive information on nearby stores, special offers, or other promotional content.
  • Beacons are small, wireless transmitters that use Bluetooth or WIFI to connect with predetermined apps running within range of the beacon. They send signals to the user’s device to prompt a server to serve specific content
  • Geo-conquesting utilizes GPS technology to target users close to competitors’ businesses and drive them away. You create a virtual parameter around the competitor’s location and send better deals when consumers enter it.
  • This approach means that you target users with online ads on their smartphones. You create audience segments in a mobile ad platform to specify whom to reach and when.
  • Geotargeting, geofencing, and geo-conquesting are suitable for promoting your dining place. But note that when it comes to food & dining, location marketing may be less potent for small restaurants. National and local chains usually benefit from it more
  • With location data, the marketing teams of resorts, hotels, amusement parks, or beaches can engage with people in the area. Since potential customers in resort destinations come and go, real-time notifications can boost engagement
  • ajean132 on 19 Nov 22
     
    This article breaks down several methods of location-based marketing and the ways they can be applied. They provide recommendations on how hospitality businesses can implement this technology to their advantage.
akopp008

What Hoteliers Want from Their PMS in 2021; Top Features Requested by Hoteliers as They... - 0 views

www.hospitalitynet.org/...4104099.html

Technology hospitality hotel software pms

shared by akopp008 on 08 Jul 22 - No Cached
  • current property-management systems do not have the breadth of features or the contactless tools needed to support returning guests along their journeys.
  • current property-management systems do not have the breadth of features or the contactless tools needed to support returning guests along their journeys.
    • akopp008
      akopp008 on 08 Jul 22
       
      Because of the pandemic, hotels realized their PMS could technological evolve more and offer more
  • run multiple outlets from a single solution with one database.
    • akopp008
      akopp008 on 08 Jul 22
       
      Hotels want to run multiple outlets from one database to make it easier on employees, more efficient and less likely to commit errors
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  • offer a contactless and touch-free guest experience
  • finding a single PMS provider that offers flexible PMS deployment options.
  • Selecting the right PMS Partner speaks directly to attracting and retaining hotel employees for the long term.
  • modern browser solution with the choice to deploy self-hosted, private cloud, or on premise as well as cloud hosted.
  • Giving employees a single solution and a single login to learn and operate the technology, and the ability to cross book and view activity for all outlets, arms them with the ability to focus on their important tasks and not struggle with disparate systems and user interfaces
  • multi-property functionality.
  • PMS platform that's easy to use with built in tutorials and learning materials,
    • akopp008
      akopp008 on 08 Jul 22
       
      Hotels are looking for a PMS that makes it easier on the operations, flexible, provides learning, 24/7/365 customer service, centralized data bases and more control over it
  • centralized chain wide database
  • single client profile
  • corporate collection and individual property performance metrics and guest behavior reporting from a single central data repository.
  • PMS companies to offer eLearning,
  • want 24/7/365 responsive, LIVE, and affordable customer support.
  • akopp008 on 08 Jul 22
     
    Since the Pandemic hit Hoteliers realized that their PMS could be giving them more and making their operations easier. They have been asking since that their PMS should be able to run multiple outlets from one single data base, to give employees the ability to work in different departments without having to learn how to work different systems, have a PMS with the options of flexible deployment, having a PMS that works in multi-properties, has one client profile across all properties, provides elearning and built in tutorials for employees to use at their own pace, even at home and lastly for PMS to provide 24/7/365 customer service. These are all changes that hoteliers are asking from PMS companies to develop and i think would be ideal to ease and help hotel operations. PMS should be more developed and should be able to keep up to pace and speed of the ever evolving technology.
imgonnarecit

Cloud Computing Is Becoming the Default Setting for Enterprise Business - 1 views

www.cmswire.com/...should-be-your-default-setting

technology cloud computing hotel covid-19

shared by imgonnarecit on 18 May 22 - No Cached
  • imgonnarecit on 18 May 22
     
    " It is a reasonable argument that the only reason millions of workers have been able to successfully work remotely over the past year is because cloud computing has reached a level of maturity that now makes working without the cloud unthinkable. Microsoft 365 is arguably the most widely used. Cloud computing is no longer a choice, but rather the default position of any organization that wants to remain competitive. The number of ShareGate desktop users performing on-premises SharePoint upgrades decreased by 19.7 percent in 2020. On-premises operations decreased by 60.63 percent. Operations to migrate from on-premises to the cloud increased by 37.2 percent. Cloud-based operations jumped by 50.1 percent. Cloud-to-cloud migrations increased by 67.9 percent and included the transfer of 144 percent more terabytes of data in 2020 versus 2019. Microsoft also made significant investments in industry specific certifications in financial services, energy, health and manufacturing to meet the stringent requirements of these heavily regulated environments, making it an even more attractive option for enterprise clients. He pointed out that companies that need extreme low-latency transactions, have geographical proximity restrictions or highly secure data handling needs should consider traditional methods as well as the cloud While security is improving, some old and new attack vectors remain for cloud-based applications. That threat landscape will continue to grow as the market for cloud and SaaS networks and platforms expands and bad actors follow the money. The cloud service providers are asking businesses to trade off convenience for control. That will never happen. Further, there is only one cross-cloud provider standard, K8. The other area in need of standardization is security notification. Every cloud provider reports security events to customers separately, with different languages and syntax. Cloud consumption is linear but cloud security notification is exponential.
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