Digitizing The Menu: 8 North Broadway Takes The First Step | Rockland County Business J... - 0 views
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“We see more people ordering a second, and a third glass of wine,”
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“We’re also seeing a 10% uptick in dessert orders.” Which makes sense – it’s hard to resist a dessert that’s staring back at you from a digital tablet.
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eMenu International, which manages menus and wine lists in restaurants in 15 countries worldwide, says customers have seen increase in their average check from approximately 3% to 9% since implementing the digital menu to their operations.
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eMenu systems can cause customers to order more when they see images and descriptions on a tablet. There has been an average of a 6% increase in checks in restaurants that utilize digital menus. It can also save the restaurant money to use this system instead of printing new menus. eMenu systems can be customized to promote whatever the restaurant wants to promote. These menus can also be translated so guests can read the menu in their native language, a feature which would be useful in a city such as Miami.