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Garron Hillaire

HOW TO: Calculate the ROI of Your Social Media Campaign - 0 views

  • First the bad news: If you’re going to calculate the ROI of your social media campaign, you’re going to have to know math.
  • In fact, a recent survey by Econsultancy found that 47% of the companies it surveyed said they were “not able to measure” their campaigns and that “the jury is still out” on the value gained from their social media investment.
  • The most important formula in social media is your Customer Lifetime Value (CLV)
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  • Many people use 10% of their CLV as a starting point for their Allowable Cost Per Sale
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    ROI on social media. I find it interesting that when measuring a social market there are no social indicators that are valued. Does it make sense to slice social media into dollars and sense? I understand why you would need to justify it, but I am not sure that the greatest value of social media is driving traffic.
Uly Lalunio

Does your social class determine your online social network? - 1 views

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    While not an emerging tehnology per se, social networks can serve as indicators of how, why and who is using and CREATING web content. I think the creation part of this exchange is key in that it ishere that the disruptive element of the technology comes into play. In my studies of Podcasts for the wiki assignment I found that many first time podcasters subscribers experimented with recording their own Podcast before becoming regular consumers. How does this relate to the facebook vs. myspace arguement, you ask? SImple, myspace is a more customizable portal/page that allows users to express and communicate their own, often marginalized socio-cultural identity. Facebook on the other hand asks users to define their online persona via 'freinds', shared photos, profile text fields, etc. For many recent immigrant and children, the formation and identification of an imagined community is an attractive thing. Somalian wallpaper, Manga flash videos embedded, Dominican Republic Flag .gifs waving all over..and MUSIC.
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    Here's a brief article with statistics on online social networking divide. What does your online social networking preference reveal about your social class?
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    Will online social networking create or perpetuate a "caste system" within online communities?
Jessica O'Brien

Twitter, Facebook, and social activism : The New Yorker - 4 views

  • The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coördinate, and give voice to their concerns.
  • Fifty years after one of the most extraordinary episodes of social upheaval in American history, we seem to have forgotten what activism is.G
  • The platforms of social media are built around weak ties. Twitter is a way of following (or being followed by) people you may never have met. Facebook is a tool for efficiently managing your acquaintances, for keeping up with the people you would not otherwise be able to stay in touch with.
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  • But weak ties seldom lead to high-risk activism.
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    This article is interesting in light of Haste's article for class. Gladwell dismisses the "Twitter revolution" in Moldova and explains that real activism--real civic participation--is not seen in low-risk online networks, such as Facebook and Twitter. Perhaps new technology cannot empower individuals enough for real-life civic engagement?
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    I am not sure that online networks only form weak ties. I am somewhat surprised there was no mention of http://www.meetup.com/ and the soon to be released http://www.jumo.com/ as they both appear to consider themselves to be a means for social change. There is another point raised that we seem to have forgotten activism. This point, if true, may be a good explination as to why social media is not commonly used for social change.
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    Thanks for posting this Jessica! I've been thinking about this for sometime now and I don't think Gladwell is right in saying that Twitter and FB form weak ties just as the SM folklore claiming that twitter or FB is in the middle of real activism. Social media is a tool for organizing civic participation. Civic engagement is defined by how many participate and only later by the platform/tool they use. Couple of reactions to Gladwell's piece: http://rburnett.ecuad.ca/main/2010/10/1/the-anti-gladwell-small-change-indeed.html http://www.readwriteweb.com/archives/tipping_point_author_malcolm_gladwell_says_facebook_twitter_cant_change_world.php
Jennifer Jocz

Social Isolation and New Technology - Pew Research Center - 1 views

  • Americans are not as isolated as has been previously reported. People's use of the mobile phone and the internet is associated with larger and more diverse discussion networks.
  • Our survey results challenge the finding that an increasing number of Americans have no one with whom they can discuss important matters. However, our findings support existing research that suggests that the average size and diversity of core discussion networks have declined.
  • ownership of a mobile phone and participation in a variety of internet activities were associated with larger and more diverse core discussion networks.
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  • Social networking services, such as Facebook, provide new opportunities for users to maintain core social networks.
  • Contrary to the assumption that internet use encourages social contact across vast distances, we found that many internet technologies are used as much for local contact as they are for distant communication.
  • Contrary to the argument that internet use limits people's participation in the local community, local institutions and local spaces, our findings show that most internet activities are associated with higher levels of local activity. However, we find some evidence that use of social networking services (e.g., Facebook, MySpace, LinkedIn) substitutes for some level of neighborhood involvement.
  • internet use, and in particular the use of social networking services, are independently associated with higher levels of network diversity.
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    Interesting report contradicting some previous findings about the link between technology and social isolation.
Janet Dykstra

Social-Justice Researchers Meet Social Media in New Effort at CUNY - 0 views

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    The City University of New York's Graduate Center has announced a project to expand the social-media reach of academics working on social-justice issues. The project, called JustPublics@365 and supported by a $550,000 grant awarded this month by the Ford Foundation, seeks to train professors and graduate students to use social media to make their social-justice research more visible to a wider audience and to measure its impact.
Mitch(ell) Miller

Scholastic Launches Social Networking Site: You Are What You Read.com - 0 views

Vafa AK

Social networking sites affect social behavior | Campus Reform - 1 views

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    About the power of social networks, and how they influence our behavior. No doubt social networks can be a powerful tool for education and learning as well!
Garron Hillaire

The Case For Social Media in Schools - 3 views

  • Elizabeth Delmatoff started a pilot social media program in her Portland, Oregon classroom, 20% of students school-wide were completing extra assignments for no credit, grades had gone up more than 50%
  • Although Delmatoff is adamant that there’s no way to pin her class’s increased academic success specifically to the pilot program, it’s hard to say that it didn’t play a part in the more than 50% grade increase.
  • Kidblog.org is one of many free tools that allow teachers to control an online environment while still benefiting from social media. Delmatoff managed her social media class without a budget by using free tools like Edmodo and Edublogs.
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    An article that advocates the use of social media in the classroom. It highlights one pilot program in Oregon.
Brandon Pousley

Social Media for Teachers - 1 views

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    Scholastic infographic about social media use among teachers
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    "Self-promotion" - potential downside of social media use as it relates to educators? http://teacherleaders.typepad.com/the_tempered_radical/2012/11/shameless-self-promotion-in-social-media-spaces.html
Yang Jiang

On the Media: Social media in the spotlight - latimes.com - 0 views

  • The college campus experience makes a nice analogy for how consumers adapt to social media. Students arrive for their freshman year brimming with energy and expectation, ready to join every group, hit every party and try every new experience. The dorm room remains constantly open.
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    Can social networks be an instructive technology? Since social networks are so popular, if their features can be used in education, there would be interesting results. However, nowadays, most of them are for entertainment uses.
Garron Hillaire

App Organizes the World Inside Your Smart Phone  - Technology Review - 0 views

  • Facebook encourages us to create a social network including everyone we know
  • Much of these communications is increasingly channeled through one device: the smart phone
  • "We're building your true social network from all of your services on the phone, and your [social] graph grows with every new message,"
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  • Aro is currently in a closed beta and is available only for Android phones (you can apply to join here), but an iPhone app is in the works
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    Pulling together a social media experience on your mobile phone. This might be work that could lead to educational platforms on the mobile device in the US.
Chris Dede

New Social Software Tries to Make Studying Feel Like Facebook - Technology - The Chroni... - 3 views

  • Students live on Facebook. So study tools that act like social networks should be student magnets—and maybe even have an academic benefit.
  • "Our mission is to make the world one big study group,"
  • some of their business plans rely on a controversial practice: paying students for their notes.
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  • College students study in groups to some degree, but from what students say they don't find them terribly beneficial.
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    Interesting look at a few sites and technologies targeted toward college students to "assist" them in learning and studying. The question is...are these actual beneficial to students or is the focus simply on making money for the companies producing these sites?
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    Mixing social media and academic learning may be difficult
Uly Lalunio

MIT wins Pentagon prize in social networking contest - 0 views

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    "According to DARPA, the goal of the Network Challenge was to explore how "broad-scope problems can be tackled using social networking tools." It said it aimed to look at such issues as mobilization, collaboration, and trust in diverse social networking constructs."
Rupangi Sharma

Kids Online: A new research agenda for understanding social networking forums - 0 views

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    A growing number of kids at increasingly younger ages are engaging in online social networking today-a development that is leading to a surge of news stories, media attention, and economic investment. In this paper, produced with the generous support of Cisco Systems and the Digital Media and Learning Hub at the University of California, Irvine, scholars Sara Grimes and Deborah Fields argue that these shifts in usage and public discussion demand a better understanding of the ways that social networking sites mediate kids' socializing and the opportunities and limits they place on kids' participation, particularly for young children.
Irina Uk

Teachers Like Social Networks, But Not Always Your Social Networks - Marketplace K-12 -... - 0 views

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    This article outlines the ways in which teacher utilize social networking.
Laura Johnson

10 Real-World Ways Schools Are Using Social Media | Edudemic - 0 views

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    real-world examples of social media use in schools, most in conjunction with BYOD policies 
Cole Shaw

13 Tips for Social Media Training | EdTech Magazine - 0 views

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    Relevant to the discussion we had yesterday in recitation about professional development and the comments from Emily about similarities in technology adoption. Teachers can learn about how to use social media from business trainers, too.
Chris Dede

Report Highlights Social Tech To Watch -- Campus Technology - 2 views

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    Gartner report on social technologies
Jenny Reuter

Causes Relaunches As A Social Network For Social Good Action, Not Shallow Clicktivism |... - 0 views

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    Social media and social activism
Chris Dede

School districts wary of social media - Framingham, MA - The MetroWest Daily News - 0 views

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    districts continue to worry about social media
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