I've been reading a lot about this trend - I think it's equally prevalent in the US. I wonder how much of it is caused by our move away from school as preparation for career to school as a place for learning for the sake of learning, dabbling in a number of subjects rather than specializing in hard skills, etc. I know there are many other reasons, but I think this is one key factor.

Good example of the huge variety of businesses that are jumping on the interactive children's media bandwagon...this media developer is partnering with broadcasters, publishing companies, toys, even Seaworld! I wonder how much longer until app overload - or maybe there's no such thing as too many apps?