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Parisa Rouhani

No fair! Why your brain hates inequities - Behavior- msnbc.com - 0 views

www.msnbc.msn.com/...health-behavior

brain activity equity fair

shared by Parisa Rouhani on 25 Feb 10 - No Cached
  • people prefer a level playing field,
  • Our study shows that the brain doesn’t just reflect self-interested goals, but instead, these basic reward processing regions of the brain seem to be affected by social information
  • humans are attuned to inequality, and we just don't like it.
  • ...3 more annotations...
  • The researchers monitored signals in the striatum and prefrontal cortex , parts of the brain thought to be involved in how people evaluate rewards. They found that the brain activity in these areas was greater for the "rich" subjects when money was transferred to the other player than to themselves, whereas the "poor" subjects' brains showed the opposite pattern
  • n other words, everyone seemed to prefer a financial equality.
  • these regions were responding most when the outcome would be the most fair,
  • Parisa Rouhani on 25 Feb 10
     
    research shows that people prefer equity in situations. fairness affects one's emotions about a situation
Uly Lalunio

Human behaviour '93 per cent predictable' - Telegraph - 3 views

www.telegraph.co.uk/...r-93-per-cent-predictable.html

Human Behavior Technology Social

shared by Uly Lalunio on 27 Feb 10 - Cached
  • Uly Lalunio on 27 Feb 10
     
    "Location data from mobile phones has indicated that 93 per cent of human movement is predictable... the researchers, from Boston, USA and China, believe that it could be useful for mobile networks' data load management, city planning and anticipating the spread of viruses."
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