Google Could Get Tons of Data From Its Gaming Platform - 0 views
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Tom McHale on 11 Apr 19"If Stadia works as described, it has the potential to upend how the gaming industry works. But it will also give Google a trove of data it didn't have before. Basic information like what games a user buys, how long they play, and what devices they play on can provide valuable insights that might help Google do what it does best: sell ads. "A good psychologist should be able to watch how most of us game and understand a whole lot about us." But how you play your games may be the most valuable data of all, according to Jon Festinger, a professor at the Centre for Digital Media, a graduate program in Canada that focuses on design. While Google can already gauge your interests or political leanings from things like your search history, video games involve actively making decisions that reveal a surprisingly intimate picture of who you are."