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Tom McHale

Boys obsessed with their bodies: Muscle enhancement is the new anorexia. - 2 views

www.slate.com/...ement_is_the_new_anorexia.html

gender

shared by Tom McHale on 21 Nov 12 - No Cached
  • Tom McHale on 21 Nov 12
     
    "Yet another way in which boys are apparently becoming just like girls: They are obsessed with their bodies, according to this front page New York Times story today. They are obsessed to an unhealthy degree. They count calories, drink weird powdery shakes instead of eating normal meals, take pills that alarm their pediatricians. We have thinness. They have "muscle enhancement."  We have the well-dressed skeletons in the H&M ads. They have The Situation, who, since rehab, lifts up his shirt a little less this season but still enough to make masses of American teenage boys jealous."
Tom McHale

Consuming Kids | Watch Free Documentary Online - 0 views

topdocumentaryfilms.com/consuming-kids

shared by Tom McHale on 21 Nov 12 - No Cached
  • Tom McHale on 21 Nov 12
     
    Full Video "Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids."
Tom McHale

Project Look Sharp :: K-12 & Higher Ed. Media Literacy Lesson Plans :: Ithaca College - 0 views

www.ithaca.edu/looksharp

shared by Tom McHale on 23 Nov 12 - No Cached
  • Tom McHale on 23 Nov 12
     
    "ompanion Website for The Teacher's Guide to Media Literacy: Critical Thinking in a Multimedia World."
Tom McHale

Project Look Sharp :: K-12 & Higher Ed. Media Literacy Lesson Plans :: Ithaca College - 0 views

www.ithaca.edu/looksharp

lesson_plans

shared by Tom McHale on 24 Nov 12 - No Cached
  • Tom McHale on 24 Nov 12
     
    "Project Look Sharp is a media literacy initiative of Ithaca College that develops and provides lesson plans, media materials, training, and support for the effective integration of media literacy with critical thinking into classroom curricula at all education levels."
Tom McHale

Project Look Sharp :: K-12 & Higher Ed. Media Literacy Lesson Plans :: Ithaca College - 0 views

www.ithaca.edu/looksharp

shared by Tom McHale on 24 Nov 12 - No Cached
  • Tom McHale on 24 Nov 12
     
    Media literacy handouts
Tom McHale

Who Killed the Cool Hunter? :: CultureBy - Grant McCracken - 0 views

cultureby.com/...who_killed_the_.html

consumerism

shared by Tom McHale on 27 Nov 12 - No Cached
  • Tom McHale on 27 Nov 12
     
    "We all remember Malcolm Gladwell's influential article on cool hunters, the one he wrote in 1997.  And the late 1990s did seem to be the hay day of the species. " So what killed the cool hunting?  Three things, possibly. 
Tom McHale

In Praise of Consumerism - Reason.com - 0 views

reason.com/...in-praise-of-consumerism

consumerism

shared by Tom McHale on 29 Nov 12 - No Cached
  • Tom McHale on 29 Nov 12
     
    "The idea that consumerism creates artificial desires rests on a wistful ignorance of history and human nature, on the hazy, romantic feeling that there existed some halcyon era of noble savages with purely natural needs. Once fed and sheltered, our needs have always been cultural, not natural. Until there is some other system to codify and satisfy those needs and yearnings, capitalism--and the culture it carries with it--will continue not just to thrive but to triumph."
Tom McHale

Why Does Seventeen Magazine Have a BMI Calculator? And Why Does It Say that Being Under... - 0 views

jezebel.com/...t-being-underweight-is-healthy

gender

shared by Tom McHale on 30 Nov 12 - No Cached
  • Tom McHale on 30 Nov 12
     
    "Why Does Seventeen Magazine Have a BMI Calculator? And Why Does It Say that Being Underweight Is Healthy"
Tom McHale

Old Spice game Dikembe Mutombo's 4 1/2 Weeks to Save the World: Help Dikembe save the w... - 1 views

www.slate.com/...ve_the_world_help_dikembe.html

shared by Tom McHale on 30 Nov 12 - No Cached
  • Tom McHale on 30 Nov 12
     
    "The inevitable plugs for Old Spice are done in the time-tested advertising mode of poking fun at advertising (Mutombo discovers that "this superior deodorant product is also a jetpack"), so they at least go down easy. It's an ad, to be sure, but it might also be the day's best new way to burn a few minutes."
Tom McHale

Defining and Describing Media Psychology | Psychology Today - 0 views

www.psychologytoday.com/...nd-describing-media-psychology

shared by Tom McHale on 03 Dec 12 - No Cached
  • Tom McHale on 03 Dec 12
     
    "My purpose in 2012 is to offer an updated description and definition of Media Psychology that has evolved during the decade since these articles were published and in the fifteen years that has passed since the milestone APA Media Psychology Division (46) Task Force Study defining media psychology and new technologies was released."
Tom McHale

Double stealth campaign got the world scrolling | adland.tv - 0 views

adland.tv/...h-campaign-got-world-scrolling

shared by Tom McHale on 04 Dec 12 - No Cached
  • In phase one our primary goal was to generate exposure which could later be connected to Logitech. We decided to do this by using one of the primary features of Logitech’s new generation of mice and making it excel in the eyes of the public. In order to do this, we developed an online game called the “Scroll Wheel Challenge”. This game challenged people to use their mouse wheel to scroll as fast as possible in thirty seconds. Each ‘click’ in the mouse wheel registered as one ‘scroll’, which was used to calculate an average of ‘scrolls per second’. After the thirty second long challenge, players could submit their score to compare it with others.
  • Because of our analysis, we were convinced that Logitech mice with the previously mentioned MicroGear™ Precision Scroll Wheel would win the competition with a huge advantage to its competitors. This would cause them to be noticed, because they would constantly fill the top positions on the high score list. By giving players the option to challenge their friends to beat their score and being able to sort the high score list by mouse type, we encouraged players to keep on playing even without a new Logitech mouse.
  • This promotion had to be done with a minimal budget. We did this by approaching popular weblogs and internet communities. Next to that, we created a promotional video and a bunch of other viral videos to put on YouTube, hoping for a snowball effect to occur.
  • ...4 more annotations...
  • The website was a direct hit. Over 50,000 unique visitors from over a hundred countries caused 2,5 million hits.
  • After having received many visitors, players and submissions, it was time for phase two in the project. Two weeks after launching the Scroll Wheel Challenge it was time for Logitech to come into play in this trilogy.
  • Upon reaching the deadline for the ‘first season’ of the Scroll Wheel Challenge, the winners of the most important award, ‘Speed’, confirmed our analysis. Players with new Logitech mice occupied eight out of the ten highest positions and the same for places eleven through twenty.
  • made it exciting down to the wire for players in the top ten. After all, they would receive a small amount of prize money. On Tuesday, 7th of April 2009, at noon GMT (2pm local time), the moment was finally there: the winners would be presented and the new season announced. This is exactly what we did, however, with a twist. The Scroll Wheel Challenge website had completely transformed from the bright and shining orange colors to an official Logitech website. The winners were proudly announced along with, of course, the brand and type of mouse they had achieved their score with. The brand new commercial layout of the website presented the winning mouse models, its specifics, prices and a link to the related product page on the official Logitech website. The website also offered a press release in which ‘Logitech’ announced its involvement and explained the many participants and the new season.
Tom McHale

Nielsen Study Notices Growth In Social TV : NPR - 0 views

www.npr.org/...en-notices-growth-in-social-tv

mediashares

shared by Tom McHale on 04 Dec 12 - No Cached
  • Tom McHale on 04 Dec 12
     
    "Among the findings: explosive growth in Social TV, which is people watching television while connected to social media on smartphones and tablets."
Tom McHale

McDonald's Releases First TV Ad With Twitter Hashtag - 0 views

mashable.com/...cdonalds-tv-ad-twitter-hashtag

mediashares

shared by Tom McHale on 04 Dec 12 - No Cached
  • Tom McHale on 04 Dec 12
     
    "McDonald's is testing the waters for a Twitter hashtag campaign again with its first TV ad directing users to join the conversation on Twitter. The effort, which began Monday, supports the brand's Pro Bowl tie-in. For 20 days this month, McDonald's will drop one ticket a day to the Pro Bowl in Hawaii in a package of 20-piece McNuggets. (The item will contain a paper certificate saying so, in the tradition of Willy Wonka's Golden Ticket.) The brand will also give away one ticket on Twitter and randomly award prizes to people who tweet with the #mcdprobowl hashtag from the ad. Prizes include coupons for a free 20-piece McNuggets, a year's supply of McNugget sauce and personalized tweets from NFL players to fans, among others. Rick Wion, director of social media for McDonald's, says that the brand chose Twitter because of "the amount of conversation going on there" around the game."
Tom McHale

A Third of Young Adults Use Social Media in the Bathroom - 0 views

mashable.com/...social-media-bathroom

mediashares

shared by Tom McHale on 04 Dec 12 - No Cached
  • witter has become the second screen experience for television," Deirdre Bannon, vice president of social media at Nielsen, said. The U.S. lags behind other parts of the world for social media use while watching TV. In the Middle East and Africa, 63% of people user social media during TV time, and 52% in Latin America.
  • Tom McHale on 04 Dec 12
     
    he Nielsen company's latest report shows that social networking has become ubiquitous while watching TV and while using the bathroom.
Tom McHale

Gender role reversal goes viral: Video imagines a bar where men and women swap roles. - 1 views

www.slate.com/...a_bar_where_men_and_women.html

gender issues

shared by Tom McHale on 07 Dec 12 - No Cached
  • Tom McHale on 07 Dec 12
     
    "Yesterday, a video asking "What if guys and girls swapped roles at the bar?" went viral, skewering every part of the club-going experience. In the video's world, girls, rather than guys, end up waiting in line forever to get past the doorman, pressure men into taking shots, and harass guys with low-cut tops."
Tom McHale

George Zimmerman sues NBC over editing of 911 call about Trayvon Martin | Poynter. - 1 views

www.poynter.org/...-after-trayvon-martin-shooting

news literacy

shared by Tom McHale on 10 Dec 12 - No Cached
  • Tom McHale on 10 Dec 12
     
    "The suit says: NBC saw the death of Trayvon Martin not as a tragedy but as an opportunity to increase ratings, and so set about to create the myth that George Zimmerman was a racist and predatory villain. Their goal was simple: keep their viewers alarmed, and thus always watching, by menacing them with a reprehensible series of imaginary and exaggerated racist claims."
Tom McHale

Tide starts pitching its laundry detergent to men - 0 views

news.consumerreports.org/...-laundry-detergent-to-men.html

gender issues

shared by Tom McHale on 10 Dec 12 - No Cached
  • Tom McHale on 10 Dec 12
     
    "For the first time in its 66 year history, some Tide commercials are featuring husbands doing the laundry. Imagine that-men washing and folding their family's clothes. What's next? Vacuuming? Maybe so. Men are spending two more minutes a day on chores than they did eight years ago-an average of 16 minutes a day. At that pace it'll take a while for them to catch up to the 52 minutes of daily housework performed by women. Still, cleaning brands are taking notice and retooling their ads and products to appeal to men."
Tom McHale

10 Most Innovative Viral Video Ads of 2012 - 2 views

mashable.com/...viral-advertising-2012

stealth advertising

shared by Tom McHale on 10 Dec 12 - No Cached
  • Tom McHale on 10 Dec 12
     
    This year in viral video, advertisers either broke new ground or just got better at old concepts. But what is clear from this year's top 10 is how passion - for a company, brand or creative concept - continues to drive innovation in viral video advertising.  Here are the top 10 most innovative viral video ads of 2012.. 
Tom McHale

FTC Intensifies Scrutiny of Kids' Mobile Privacy | Digital - Advertising Age - 0 views

adage.com/...238707

shared by Tom McHale on 11 Dec 12 - No Cached
  • Tom McHale on 11 Dec 12
     
    "The Federal Trade Commission revealed today that only 20% of 400 mobile apps aimed at children included any privacy disclosures before or after downloads. The agency said it is investigating whether certain companies have violated laws protecting children online by failing to disclose the types of data gathered through apps and how those data are used. As the year draws to a close, regulators and lawmakers seem increasingly motivated to impose some clarity on the murky world of mobile apps. The FTC is expected to unveil an update to the Children's Online Privacy Protection Act to require more transparency on data collection by mobile-industry players soon. In addition, the Department of Commerce will discuss a code of conduct for mobile privacy notifications next week."
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