Teens can't tell the difference between Google ads and search results | The Verge - 0 views
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Tom McHale on 08 Mar 16"In the tests carried out by Ofcom earlier this year, children were shown screenshots of Google search results for the term "trainers" and asked whether the results at the top of the page were either a) ads, b) the most relevant results, or c) the most popular results. Despite the fact that these topmost search results were outlined in an orange box and labelled with the word "Ad," they were only recognized as such by 31 percent of 12- to 15-year-olds and 16 percent of 8- to 11-year-olds. Other tests showed that one in five 12- to 15-year-olds (19 percent) believed that if a search engine listed particular information then it must be true, while just under half of children (46 percent) could say for sure that Google itself was funded by ads."