Movies Starring Women Earn More Than Male-Led Films, Study Finds - The New York Times - 0 views
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Tom McHale on 14 Dec 18"According to findings from the Creative Artists Agency and shift7, a company started by the former United States chief technology officer Megan Smith, the top movies from 2014 to 2017 starring women earned more than male-led films, whether they were made for less than $10 million or for $100 million or more. The research also found that films that passed the Bechdel test - which measures whether two female characters have a conversation about something other than a man - outperformed those that flunked it. "The perception that it's not good business to have female leads is not true," said Christy Haubegger, a C.A.A. agent who was part of the research team. "They're a marketing asset." "