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Contents contributed and discussions participated by Tom McHale

Tom McHale

Rudy Giuliani: Beyoncé's halftime show was an 'outrageous' affront to police ... - 7 views

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    "New York's former mayor is not pleased with the Queen B. Rudy Giuliani, a onetime Republican presidential contender, rebuked Beyoncé on Monday for what he described as an "attack" on police officers during her Super Bowl halftime show performance."
Tom McHale

The real story of Peyton Manning's weird love for Budweiser, Papa John's and Gatorade -... - 7 views

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    "The National Football League bans players from officially endorsing alcohol brands. But Anheuser-Busch InBev spokesperson Lisa Weser said Sunday night the Belgian-based beer empire didn't pay Peyton to keep mentioning its brew, adding, "We were surprised and delighted that he did." But Manning's shilling was still business: He owns a stake of two of the mega-brewer's distributors in his native state of Louisiana, according to trade publication Beer Business Daily."
Tom McHale

Super Bowl 50 Ads to Nation: Make America Great Again - The Atlantic - 4 views

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    What do the Super Bowl Ads tells us about American society and culture? An essay that looks at how media reflects society.
Tom McHale

Super Bowl commercials 2016: Watch all the ads here | NJ.com - 8 views

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    "Business Insider tells us that the average pricetag for a 30-second spot during Super Bowl 50 has risen 11% from last year's highest price and is now a cool $5 million. In fact, last-minute slots could have gone for as high as $6 million." The video of each ad with a short printed introduction appears on the page in the order in which they appeared during the game.
Tom McHale

Life in the Algorithm - Adbusters | Journal of the mental environment - 0 views

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    "The searches we make, the news we read, the dates we go on, the advertisements we see, the products we buy and the music we listen to. The stock market. The surveillance society. The police state, and the drones. All guided by a force we never see and few understand. A series of calculation procedures that come together to constitute capitalism's secret ingredient - the all holy algorithm, that which binds and optimizes. Those strange numerical gods who decide whether or not you're a terrorist and what kids' toy is going to set the market on fire this Christmas. But what are they, where did they come from and how did they get so powerful?"
Tom McHale

Making The Perfect Super Bowl Ad Is Tougher Than It Looks - The Cauldron - Medium - 1 views

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    "The Denver Broncos endured a lot to make it to the Big Game, but it was nothing compared to the ridiculous process of making a commercial."
Tom McHale

In the Mix - Discussion Guide - Media Literacy: TV - What You Don't See - 0 views

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    "A half hour special from In the Mix, the award winning PBS series"
Tom McHale

TakePart | Browse Actions - 2 views

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    "pivot has teamed up with TakePart and many of our non-profit alliances to connect its television programming with social action. Below you'll find actions inspired by shows you can watch on pivot, including hits like Buffy The Vampire Slayer, new original series like HITRECORD ON TV, and films like Lincoln. To find actions for a specific show or movie, use the drop down menu on the left, or just browse all actions below."
Tom McHale

Lesson Three | The News Literacy Project - 0 views

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    "NLP's digital unit offers an introduction to news literacy through a series of computer-based trainings. The unit includes multiple-choice, fill-in and short-..."
Tom McHale

Consumers Can't Tell Native Ads From Editorial Content 01/04/2016 - 0 views

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    "Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College in Georgia, published in the December issue of the Journal of Advertising."
Tom McHale

In Praise of Consumerism - Reason.com - 0 views

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    "Sell them their dreams. Sell them what they longed for and hoped for and almost despaired of having. Sell them hats by splashing sunlight across them. Sell them dreams-dreams of country clubs and proms and visions of what might happen if only. After all, people don't buy things to have things. They buy things to work for them. They buy hope-hope of what your merchandise will do for them. Sell them this hope and you won't have to worry about selling them goods. -Helen Landon Cass"
Tom McHale

Teachable Moments | The News Literacy Project - 0 views

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    "The teachable moments blog features timely commentary from NLP staff and participants that turns current events into news literacy learning opportunities."
Tom McHale

The 10 most creative, inventive commercials of 2015 - 0 views

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    "The most innovative commercials this year surpassed the usual branded gimmicks and contrived viral stunts with clever or moving conceits that sometimes packed a powerful punch. Here are our subjective picks for the ten most inventive commercials of the year, in no particular order:"
Tom McHale

The 10 Best Ads of 2015 | Adweek - 1 views

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    "ty of agencies combined beautiful craft and compelling storytelling to create gorgeous, hilarious, fascinating and even unsettling visions for their clients in 2015. And Adweek's picks for the 10 best might be the most varied we've ever chos"
Tom McHale

From Katy Perry to Kim Kardashian, How the French Revolution Crept Into Advertising - T... - 0 views

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    "Over the past few years, French Revolution-inspired imagery has crept into ads for products as diverse as breakfast cereal, perfume, airlines, and, now, energy drinks. Though usually tempered by humor, these images play on fears as much as fantasies, alternately inviting consumers to identify with the angry peasants and the pampered aristocrats. The result is often advertisements that fetishize luxury and royalty, while also playing up the spirit of rebellion."
Tom McHale

Native advertising grows up - Part 1 - World News Publishing Focus by WAN-IFRA - 0 views

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    "This is the first part of a four-part series on native advertising. Part 2: "Publishers become content producers." Part 3: "How ethical is native advertising?" Part 4: "Future of native advertising""
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