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Home/ HCRHS Media Lit/ Contents contributed and discussions participated by Tom McHale

Contents contributed and discussions participated by Tom McHale

Tom McHale

This Is How Food Advertisements Would Look if They Were Really Honest | TakePart - 0 views

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    "Sometimes, you just want to hear the truth-and that's where the Honest Slogans Tumblr comes in. Created by Nashville-based graphic designer Clif Dickens, the blog uses well-known slogans, editing them to say what we're all really thinking. Gone are the industry's claims of health and well-being, and in their place are some honest takes on the foods we're buying and eating. "
Tom McHale

The Radiator Awards Highlight The Best And Worst Fundraising Ads And Videos : Goats and... - 0 views

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    "Here's her take on the nominees for this year's prizes: The Golden Radiator (for videos that avoid stereotypes) and The Rusty Radiator (for the ones that rely on them)."
Tom McHale

How Can We Create Media Democracy? | Idea Lab - 0 views

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    "One solution to the problem of cross-media ownership dominating an entire media landscape in Britain and across the world is incorporating a one media owner per one media outlet policy. I have continued to support this idea for media reform but it was fascinating to hear other solutions discussed at an all-day event called the Media Democracy Festival in London last month. "The problem is independent voices are rarely heard. It is essential that we protect journalists working with big corporations - who are put under editorial pressures - if we are to reach media freedom". Natalie Fenton, founder of Media Reform Coalition (MRC) and -professor of media and communications made this point in her speech at the event hosted by the MRC and Goldsmiths University. Her speech was one amongst many made by campaigners, academics and journalists, all there to answer the event's central question: How can we create a more democratic media?"
Tom McHale

Why Media Literacy Week Matters for Students - 0 views

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    "The 1st Annual U.S. Media Literacy Week will be observed November 2nd through 6th. You can help spread the word using the hashtag #MediaLitWk. Here, noted author and consultant Frank W. Baker (@fbaker) offers clear evidence for the need to raise awareness about media literacy in a world saturated by media messages."
Tom McHale

Buying begets buying: how stuff has consumed the average American's life | Life and sty... - 0 views

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    "We shop because we're bored, anxious, depressed or angry, and we make the mistake of buying material goods and thinking they are treats which will fill the hole, soothe the wound, make us feel better. The problem is, they're not treats, they're responsibilities and what we own very quickly begins to own us."
Tom McHale

See How Much the "Perfect" Female Body Has Changed in 100 Years - 1 views

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    "A diverse cast of models shows how the standard of beauty for women has changed dramatically over time. BuzzFeed posted an amazing video this week to illustrate justhow much the "perfect" female body type has shape-shifted throughout the centuries, from the voluptuous curves of the Renaissance to '90s heroin-chic"
Tom McHale

The Whip - Social Data and Ideas from the NewsWhip Team - 0 views

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    "Social Data and Ideas from the NewsWhip Team"
Tom McHale

How far is too far when it comes to advertising to children? | Guardian Sustainable Bus... - 0 views

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    "The rise of the internet means advertisers have a new set of channels to reach children such as through 'advergames' and social media, but regulation is lacking"
Tom McHale

Propaganda Isn't Just History, It's Current Events - 0 views

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    "Hobbs approached the educators at the Holocaust Museum about acquiring the same "Mind Over Media" title and expanding the content. She was successful and has created a new resource where she invites educators, students and others to contribute examples of contemporary propaganda. (Full disclosure, I reviewed the site prior to its unveiling and contributed examples.) In an introductory video posted on the website the narrator says "in a world saturated by media messages, propaganda can be found in information, news, advertising or entertainment." The website uses crowdsourcing to create a gallery of propaganda examples. Users upload content they've located, share their own interpretations, and then evaluate the impact of the images, web pages or videos. "
Tom McHale

The Big Question from the Aspen Ideas Festival: Is Our Definition of Happiness Changing... - 0 views

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    "At this year's Aspen Ideas Festival, we asked a group of professors, psychologists, and journalists how people's definitions of happiness could be evolving. "I do think there's been a rise in materialistic sorts of values," says Eli Finkel, a professor of psychology at Northwestern University. "Those tend to be hard to reconcile with happiness." Other panelists include Tim Kasser, Susan Greenfield, Paul Bloom, and Suleika Jaouad. "
Tom McHale

Article or Ad? When It Comes to Native, No One Knows - 0 views

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    "But with it has come controversy, with many debating whether native advertising is fundamentally misleading readers by cloaking an advertisement in the guise of a story. Publishers have attempted to address this concern by using different labeling, fonts, colors, and other tactics to make the ads look different. But our findings show that no matter what steps publishers have taken, there is still significant confusion on the part of readers as to what constitutes an article and what constitutes an ad."
Tom McHale

Texts, Snapchats, Instagram: Translating Teens' Online Behavior | MindShift | KQED News - 0 views

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    "Author danah boyd, who has been spending lots of quality time with teens over the past few years, attempts to demystify teens' online actions and behaviors and provide some insight into their motivations in this excellent Science Friday interview (press the play button to hear the full interview). Boyd articulates a nuanced understanding of young people's mindsets that may help translate their actions for befuddled adults."
Tom McHale

The power of colour in branding | Infographic | Creative Bloq - 0 views

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    "This bold and beautiful infographic delves into the psychology of colour in brands."
Tom McHale

Here's What the Most Popular Brands' Logos Have in Common | Adweek - 0 views

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    "When it comes to creating a successful logo for your brand, it seems simplicity is key. Udemy, an education marketplace, examined logos from 50 brands on Fortune's 2015 World's Most Admired Companies list to figure out what their beloved insignias have in common. The infographic below, Deconstructing Successful Logos, breaks the designs down by color, typeface, shape and a few other criteria. And here are some key findings: Of the 50 logos analyzed-for brands including Starbucks, Coca-Cola, Facebook and Walt Disney-red and blue were the most popular colors. Also, 43 of the top companies use no more than two colors in their designs."
Tom McHale

Here's What 22 Famous Logos Would Look Like If They Swapped Colors With Competitors | A... - 0 views

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    "We already know what makes a successful logo-remember, simplicity is key. But what about its color scheme?  A Brazilian graphic designer, Paula Rúpolo, recently experimented with 22 major brand logos, swapping the colors of a brand's logo with that of its competitors. The results are mesmerizing and, surprisingly, viscerally unsettling. "
Tom McHale

Brand an Online Shop: Create a Cohesive Product Line - Skillshare - 0 views

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    "Join designer, maker, and Big Cartel shop owner Melanie Abrantes for a 30-minute class on developing cohesive product lines. Perfect for independent makers and creative businesses, you'll learn lessons from her real-world experience - as well as business and merchandising essentials - to grow your shop and brand. Key lessons cover: questions to ask when developing new products ... Read More"
Tom McHale

One woman's body was Photoshopped to explore beauty standards around the world - 3 views

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    "Beauty is truly in the eye of the beholder, especially because beauty standards differ around the world. Inspired by Ester Honig's powerful 2014 series, UK-based Internet medical service Superdrug Online Doctor commissioned marketing agency Fractl to task graphic designers from 18 different countries across the globe to Photoshop a woman based on their nation's average beauty preferences."
Tom McHale

Men's Obsession with Protein Powder Is an Eating Disorder | Big Think - 1 views

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    "Among men, the overconsumption of protein powder is enough to constitute an eating disorder, says Richard Achiro of the California School of Professional Psychology. Men are being driven toward a lean, muscular body by low self-esteem and gender role conflict, "which is an underlying sense of insecurity about one's masculinity." "The way in which men's bodies are being objectified by the media is catching up rapidly to what has been done to women's bodies for decades," said Achiro."
Tom McHale

Internet Searches May Make You Think You're Smarter Than You Are | MindShift - 3 views

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    "Searching for answers online gives people an inflated sense of their own knowledge, according to a study. It makes people think they know more than they actually do."
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