FTC Intensifies Scrutiny of Kids' Mobile Privacy | Digital - Advertising Age - 0 views
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Tom McHale on 11 Dec 12"The Federal Trade Commission revealed today that only 20% of 400 mobile apps aimed at children included any privacy disclosures before or after downloads. The agency said it is investigating whether certain companies have violated laws protecting children online by failing to disclose the types of data gathered through apps and how those data are used. As the year draws to a close, regulators and lawmakers seem increasingly motivated to impose some clarity on the murky world of mobile apps. The FTC is expected to unveil an update to the Children's Online Privacy Protection Act to require more transparency on data collection by mobile-industry players soon. In addition, the Department of Commerce will discuss a code of conduct for mobile privacy notifications next week."