Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts | Adweek - 0 views
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Tom McHale on 05 Sep 16"Hobert's dreams include starting a lifestyle brand, but he wants to build his credibility first. A few years ago, his instinct may have been to start a blog. But Hobert says he loves to talk and was never the best writer, so a different medium has more appeal: a personal podcast. With his Purpose in the Youth podcast, he hopes to tell the stories of people who have found what they are passionate about. He was preparing to launch the first episode this week. The timing couldn't be better for new grads like Hobert to get in on the podcast craze. Twenty-one percent of Americans age 12 or older say they have listened to a podcast in the past month. That's a 17 percent increase in the last year and a 75 percent increase since 2013."